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With today’s technology, house hunting has gotten easier. Buyers can view properties in great detail, without ever leaving the comfort and safety, especially in the current COVID-19 lockdown, of their home. Hiring a Realtor with the knowledge of video technology is in your best interest as a seller.
Tips for Selling Your Home with A Video
1. Research Other Videos – Do a comprehensive search on the internet for the best examples you can find of home-selling videos. Look at how they are produced. What did you like about them? What drew you in? Videos that are shorter, well lit, made with a stable (not shaky) camera, and have great content continue to sit at the top of the pile for buyers.
2. Focus on Strong Points – Why did you buy your home? What inspired you to buy it? Did you do renovations? Any new appliances? Custom features? These answers should be highlighted to sell the home. You don’t need to go through each room. Less is more. Tape the best features and grab that buyer’s attention and leave them wanting more.
3. Showcase Outside Features – Bring the video outside and focus on the updated features, if any. Show your landscaping, even scan around the neighborhood. Do you have an incredible view? Show it. Capture attractive blooming flowers, snow-covered features, healthy green lawns, and any other features that made you love your home.
4. Hire A Professional Videographer – It is possible with today’s technology to shoot your own videos with relatively simple video cameras and tripods – even smartphones – but do you have the skill to create and edit the video, as well as post it on social media and on a website and then to use a proper description and title to show up on search engines?
Hiring a professional for the video and then a Realtor for the selling process is the best avenue to take. Together they can both advise you on the best way to stage and prep your home for filming. If you search you will probably be able to find a Realtor with the skills to take beautiful videos.
5. Prepare Your Home – Keep the filmed areas clean and uncluttered, with open arrangements and no personal effects. It is important for viewers to visualize themselves and all of their belongings in the home. With a well-done video, you are more likely to sell your home quickly and at the very best price.
The Bottom Line: If you really want to impress home buyers, you should enlist the power of visual storytelling. A compelling video not only immerses potential buyers into the experience of your home but also establishes an emotional connection by highlighting what makes it special. While photography will always be essential to the real estate marketing mix, a well-produced video can make a home come to life in ways that even the best photography can’t.