Tag: Home selling

Selling A Home in January

Unfortunately, many people assume incorrectly that homes do not sell in the winter. Spring wins as people believe it is the best time to sell, but a good realtor will tell a seller that putting their home on the market in January to beat the competition.  After the holidays, people are back at work and looking online for their next move, and with the mindset of so many sellers to wait until Spring, the home on the market in January will have less competition. 

Real Estate becomes flooded come spring and summer and is dominated by high supply and high demand, meaning a home becomes one of the many for sale. Think about selling in a period of high demand but low supply, and being one of the few and standing out from the crowd and with less risk of getting lost in a market overload in the Spring. 

Redfin, a real estate organization, took a look a home sales from 2010 through 2014 to determine how well homes sold based on the season. The findings were surprising for many people, because they went against the standard assumption that winter was a time to avoid trying to sell a home. They found that, indeed, homes did sell best in spring, but only by a small margin. The next best time to sell a home turned out to be winter, followed by summer and then fall. Winter home sales were only one percentage point lower than the figures for spring, with summer trailing quite a bit behind.

The buyers are more serious in the cold, dark months of January and February. It’s not so hard to go house hunting in the beautiful months in Spring and Summer, but to go out in the frigid temps to look at homes means that buyer is motivated. 

January is the most popular month for corporate transfers. People who are transferring for work are highly motivated buyers and are limited to the time they can spend looking for a house. Take advantage of this situation, especially if living in an area with corporate headquarters, or major employers. 

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Skilled Staging and Selling Homes

unwrapping a package

Prospective home buyers never like walking into an empty house where they can’t imagine themselves living. There should always be furniture and accessories to make the house, feel like a home. Hiring a professional Stager can help lessen the time a home is on the market as well as boost the offered price. The best Stager will create an environment that will help the buyer feel the “at home” feeling and never even consciously know exactly why!

It’s always hard on the sellers. They have loved their home and don’t see what a “stranger” in their home sees. Buyers like everything “spelled out” for them and may not be able to see that the dining room is really a family room. Or windows with different treatments may make the room look brighter and bigger. Rearranging furniture to balance and maximize a sense of space in rooms is key to the staging process. Too big a cozy couch that the seller loves could possibly dwarf the room it’s in. Sellers don’t often see that boxing up knick-knacks and family pictures can actually add more value to a room.

Many sellers are told to paint walls in a classic ivory and beige color scheme. That’s fine, but putting a twist on that to stand out from other homes on the market is a great idea. This way, at the end of the day, after a buyer has looked at many homes, they can easily call it to mind. The overall goal is to make each room feel fresh and inviting and easy for buyers to envision themselves and their belongings in. Grey, a very light blue, pale serene turquoise, charcoal, yellow – all accented with white are always pleasing. A skilled Stager will put a seller on the right path.

The Bottom Line: The seller’s goal is to have the house that potential buyers remember. The home that makes they can feel and see themselves living in. Open all the doors. Get rid of old window treatments. Rip up carpeting. Take down and box family photos. Fake plants, fake food and blow up mattresses are a turn-off.  Buyers open closets and cabinets! Remember to make sure they are organized and clean.

 

 

 

 

 

 

 

 

 

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Detach Emotionally From Your Home For Sale

Thinking about selling your first home? Besides the fact that it will take a lot of time and energy, it may be very emotionally challenging. To have buyers come into your home and open closets, cabinets, and drawers, walk through your bedrooms and look behind furniture, and then to criticize the home you have loved is not easy. Eventually, there will be a buyer who wants it and will inevitably offer far less to buy it than you have it listed as.

The first hurdle to overcome after you have made the decision to sell is to let go of your home emotionally. Start looking at it as a positive financial opportunity and distance yourself from all the aspects of the property that you have created memories. It will be hard to pull your heart away from remembering the moments that you painted, decorated and picked out “just the right carpeting” for your child’s first bedroom. Acknowledge that selling your home is going to be stressful and emotional upfront and that will enable you to make good decisions going forward.

Think of your home as a product that you are selling. This should help you detach emotionally. Start removing personal items like pictures, knick-knacks, etc. to begin staging which will make it feel less like your home. If you put special hardware on cabinets and can’t imagine parting with them, replace them. A good Realtor will give you great recommendations to help make your home more neutral – maybe painting or pulling carpet – all of which will help you to see your home as a product and will help you emotionally.

It’s common for a seller to overprice their home when they are emotionally attached. The price of your home needs to be based on the market and the comparable properties, not the value you, someone with memories, puts on the home. After a Realtor helps you with the price, don’t get offended by offers that don’t meet your calculations. If a buyer makes a low offer, it’s good to know that there is someone who loves your home enough to even make an offer. Let your Realtor negotiate and learn what the seller likes and dislikes (which may hurt your feelings) so you are able to keep your emotions out of the selling process.

The Bottom Line: Make sure you are truly ready to sell your home. Make a list of the pros and cons of why you want to move and evaluate. Have an experienced Realtor help you once you have made the decision and realize that sentimental value does not translate to monetary value so you will need help pricing your home accordingly. Keep your emotions in check, make a clean break and put your energy and time into making your new house the home of your dreams!

 

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Fall Home Selling

It’s always been said that Spring is the best time to put a home on the market to sell. But, Fall might just be a perfect time and often homes can sell faster at this time of year.

Buyers are more serious in the Fall. During the Spring months, there are many homes on the market giving buyers more time to look at them in great detail and be more particular. Once September arrives, there aren’t as many homes listed, the competition is less, and buyers are more rushed to buy, close and move in before the holidays and even Winter weather becomes an issue.

Curb appeal is still so important. Be sure to rake dead leaves and debris in your yard. If there is overgrown vegetation blocking windows, remove it and cut bushes and tree limbs. Put bright mums in pots at the front door and plant in gardens where it looks empty from pulling the dead Summer flowers. Leaves in gutters should be removed often.

The days are shorter, the sun sets lower and earlier in the horizon so be sure to turn the lights all over the home before a showing. Pull up the blinds, open the shutters, push back the drapes on every window.  Make sure each room is bright! Closet lights, appliance lights – anything to make the home shine! Many buyers want a showing after work so it will most likely be dark outside.

Be sure to have the furnace, boiler and even the fireplace checked.  Nothing would be worse than a cold Fall day and buyers come in only to discover that there are heating problems. Additionally, having a roaring fire in the fireplace might be just the ambiance needed for buyers to “see” themselves in the home.

Price the home to sell in the current market. A skilled Realtor will help set the price using the comps in the neighborhood coupled with the time of year – which does not necessarily mean the home should be priced lower, but priced right. The home might sit on the market longer as we head into the Holiday & Winter Season making it even harder to sell if it’s priced too high.

The Bottom Line:  There will be fewer showings when putting a home on the market to sell in the Fall. The good news is that the buyers that are looking are more serious and motivated. Most importantly, find a Realtor that has a great track record of selling homes, no matter the season. Do the homework, ask neighbors, friends and search online to find the most experienced Realtor.

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