Month: November 2018

Skilled Staging and Selling Homes

unwrapping a package

Prospective home buyers never like walking into an empty house where they can’t imagine themselves living. There should always be furniture and accessories to make the house, feel like a home. Hiring a professional Stager can help lessen the time a home is on the market as well as boost the offered price. The best Stager will create an environment that will help the buyer feel the “at home” feeling and never even consciously know exactly why!

It’s always hard on the sellers. They have loved their home and don’t see what a “stranger” in their home sees. Buyers like everything “spelled out” for them and may not be able to see that the dining room is really a family room. Or windows with different treatments may make the room look brighter and bigger. Rearranging furniture to balance and maximize a sense of space in rooms is key to the staging process. Too big a cozy couch that the seller loves could possibly dwarf the room it’s in. Sellers don’t often see that boxing up knick-knacks and family pictures can actually add more value to a room.

Many sellers are told to paint walls in a classic ivory and beige color scheme. That’s fine, but putting a twist on that to stand out from other homes on the market is a great idea. This way, at the end of the day, after a buyer has looked at many homes, they can easily call it to mind. The overall goal is to make each room feel fresh and inviting and easy for buyers to envision themselves and their belongings in. Grey, a very light blue, pale serene turquoise, charcoal, yellow – all accented with white are always pleasing. A skilled Stager will put a seller on the right path.

The Bottom Line: The seller’s goal is to have the house that potential buyers remember. The home that makes they can feel and see themselves living in. Open all the doors. Get rid of old window treatments. Rip up carpeting. Take down and box family photos. Fake plants, fake food and blow up mattresses are a turn-off.  Buyers open closets and cabinets! Remember to make sure they are organized and clean.

 

 

 

 

 

 

 

 

 

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How to Protect Yourself from Real Estate Fraud

handshake

The rapid growth of technology in the real estate industry has brought opportunity as well as a whole new set of challenges. Potential home buyers have the ability to search for homes from their fingertips while home-related fraud has become more prevalent. It’s important to protect yourself against fraud by becoming educated on the most common types of threats.

Title Fraud
What is It:
Any forgery or fraud act that involves the home title. There are many types of title fraud, including, but not limited to, forgery committed by the seller or someone who steals the identity of the current homeowner.

Preventative Steps:
One of the easiest ways to prevent title fraud is to purchase title insurance. This type of insurance eliminates the risk of being held accountable for any type of fraud that happened before you owned the property. Additionally, title insurance protects against other potential issues such as clerical errors or incorrect information. Any errors or misinformation on the property title will be handled by the title company where the insurance was purchased.

Wire Fraud
What is It:
Wire fraud is any scheme utilizing false pretenses to obtain money or property via wire transfer or communication. This type of fraud is particularly harmful in the real estate industry because property is such a large investment. The most common type of wire fraud in the home buying process is a fraudulent request for a deposit on the home.

Preventative Steps:
Once you’re nearing the end of the homebuying process, there are many legal documents and steps involving your personal identity. It’s critical that you protect any personal and financial information while finishing the closing process. Your information is particularly vulnerable through email or other forms of electronic communication.

Here are a few helpful steps to prevent against wire fraud:

  • Never send out any personal financial information via email.
  • Do not click on any links or attachments in unfamiliar email addresses or emails that are unexpected.
  • Clean out your email regularly so that hackers cannot detect any patterns.
  • Change your usernames and passwords on a regular basis.
  • Install and update antivirus and firewall programs on your computer.
  • Report any fraudulent activity to the FBI via the Internet Crime Complaint Center.
  • Ask your title representative, mortgage lender, and real estate broker their typical means of communication. If you receive anything from an unusual method of communication, confirm that it was sent from your real estate professional.
  • Don’t share detailed information about your home purchase on social media.

The Bottom Line:
Whether you’re planning to buy a home in Phoenix or Seattle, be sure to do plenty of research on the home buying process so that you are able to spot suspicious activity. If you ever notice any potential threats, speak directly to your real estate professionals to confirm the security of your transaction. The best way to protect yourself against fraudulent real estate activity is to remain cautious and informed.

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The Millennial Home Buyers Are Out There. What Do They Want?

The “generation Y” or the “Millennials” were born between the years of 1977 and 1995 and have taken the spotlight in real estate news lately.

They are skeptical when deciding to buy a home. They are the generation that saw their parents, relatives, etc. lose a home in the recession of the 2000s. The Millennials are thinking twice before buying to make sure the decision is right.  They analyze and make informed decisions about everything they buy because the internet makes the process easy to do so.

What do they want in their new home?

Updated Bathrooms: Most of their savings will be used for the down payment and furniture. They don’t want to update bathrooms, which can be expensive. If your bathrooms need some love, ask an experienced Realtor what the current design trends are.

Large Open Kitchens: Millennials aren’t looking for dining rooms as the kitchen is the place where their friends and family end up congregating. They see the kitchen as generations of past viewed a living room. It’s important the kitchen is stylish and updated with integrated appliances and gorgeous designs.

Smart Home: The Millennials were brought up in the world of technology and are willing to pay more for homes that have smart home features. They want to know the home has wireless service and internet and cable and telephone are not priorities. There have been cases that a home was dismissed because the signal to their mobile phone was weak.

Home Office: Many Millennials don’t travel back and forth to an office for work. They work from the comfort of their home. A  Realtor will help you dedicate a room to be shown as a workspace/home office.  Staged right, a Millennial will be able to envision themselves in it.

Location: Proximity to public transportation, easy access to major metropolitan areas, walking distance to restaurants, schools, etc. They want their home to be in a location where homes are affordable and jobs are plentiful. They don’t want to deal with long commutes or traffic issues.

Community: Besides the location, the importance of community is at the top of the list. Millennials want to be involved in their neighborhood.  Seventy-five percent of responders to a Fannie Mae survey said that feeling engaged in their community was their main reason for wanting to own a home.

Outdoor Living Space: Entertaining outside is just as important as inside to the Millennials. They will pay more for a home that has an exceptional outdoor space that features a patio, an outdoor kitchen, or a grand deck.

The Bottom Line: Millennials don’t want to buy a fixer-upper. The first step to attract them as buyers is to have a Realtor showcase the home for sale with beautiful professional photos online – the first place they will look. It’s also important to have the most skilled Realtor who understands what Millennials are looking for and will be able to highlight them to increase the chances of a quick and profitable home sale.

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Pocket Listing

What is a “pocket listing” and why do you hear about it so much? Some home sellers like the benefits of a private transaction. Thus, when a Realtor and a seller sign a listing agreement that permits the seller to place their home for sale without adding the information into the Multiple Listing Service (MLS) it is called a “pocket listing”.

The biggest advantage of selling your home as a pocket listing is for the privacy. The general public doesn’t get to see pictures of it online, and they are not able to just come “take a look” out of curiosity. These sellers don’t want strangers wandering through their homes. They don’t want the hassle of the constant showings, they simply want only the pre-qualified and vetted serious buyers.

Homeowners prefer selling their home as a pocket listing for many reasons. If the seller has just gone through a life-changing event (a divorce, death, new baby, etc) and they often want their home sold as quickly & quietly as possible.  Maybe, they just want to test the market, get an idea of what buyers are willing to pay for their home. Being a pocket listing means the general public does not know how long the buyer has been trying to sell it. No listing on MLS means no public eye, which can lessen the stigma that is inevitable if a home sits too long on the market publicly. Another plus? If the buyer wants to lower the price, buyers won’s see it and won’t be able to use it to negotiate.

Bypassing listing a home on the MLS provides a jump start and the home often sells for the full price due to the fact that they are listed in a defined, focused market. But, the unfortunate side to this is that it may sell, but might not be at the very best price.  When the pool of potential buyers is restricted, the seller doesn’t know what the home could actually bear since it is never actually on the market.

The Bottom Line:  Pocket listings can be advantageous in the real estate market, especially in specific cases where sellers require privacy and want to have control over the buyers who see their homes. But along with being a pocket listing comes potential hindrances that can warrant consideration. An experienced Realtor will be able to walk you through all the details of how your specific home would do as a pocket listing.

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Holiday Season Home Buyers Are Serious

Thoughts of selling your home during the very busy holiday season between Halloween and New Years? In the past, people would wait until January to list their home because there were fewer buyers out looking. While that may be true – there are not as many people looking for a home, times are different now and there are plenty of compelling reasons to list your home now.

There is much less competition. Potential buyers are prepared to buy – the fact that they are even looking during this busy season is evidence enough that they are motivated and ready to buy. Fewer homes for sale makes it more likely that buyers will check out your home.

Holiday buyers are also caught up in the season. Emotions are running high and where they are thinking of the past, and more importantly, the future. When a buyer is emotional, they tend to be more excited to purchase because it makes them feel good. Case in point the retail sales at this time of year.

Seeing your home during the holiday season helps them envision their own family celebrating. Use the most experienced Realtor and he/she will be able to guide you on how to decorate – using some restraint in holiday decorating goes a long way. Keep it simple, impersonal and show off your home’s best points. Have a fire going in the fireplace, cookies baking in the oven and a Christmas Tree decorated with only the most special ornaments. Don’t forget the outside, as well.  For example, a simple beautiful wreath on the front door is better than colored lights and blow up Santas on the front lawn.

Loan approval is much faster during this season. The lenders aren’t as busy since there are not a lot of home sales happening. When the loan is processed faster, you get your money faster.

The possibility of tax benefits at the end of the year can get a buyer moving. A home bought now is very beneficial. Many of the expenses used to purchase the home can be written off on their taxes. Plus, plenty of advantages including deductions for mortgage interest, private mortgage insurance premiums, tax credits for real estate taxes, etc.

The Bottom Line: Selling during the holiday season has plenty of advantages. Yes, there are fewer buyers out there, but the ones that are looking tend to be serious. They are ready to make a decision. It can be harder for you and your family to have showings, but if you commit to set boundaries with your Realtor on when the home can be seen, but yet remain flexible and patient it will be less stressful on your family and increase the chances of the right buyer walking through your front door.

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