7 Costly Home Selling Mistakes

There are quite a few mistakes that Real Estate Agents see time and again that can really botch the sale of a home. We rounded up seven here:

1. For Sale By Owner

Trying to sell your home by yourself is sheer madness. Hire a good seasoned Realtor. Homes without representation remain on the market longer and end up selling at a lower price than those with a Realtor leading the way.

2. Pricing

Overpricing or underpricing is a huge and costly error. You may think your home is worth more, but remember to set a realistic price based on comparable homes in the area. This is where a Realtor comes in to help you understand the market you are in. She/he will bring the comps – will know what is currently on the market, know the homes that have sold recently and those currently for sale.

3. Not Making Repairs That Are Necessary

You’ll lose money if you don’t remedy repairs before you list your house. It’s less costly to fix things ahead of time, rather than have buyers see all of your home’s faults at a showing. If you don’t, you’re almost guaranteed that prospective buyers will offer less or ask for a credit back for the work that needs to be done before the deal closes. Think you can get away with hiding major problems with your property? Not a chance. Any big problems will be uncovered during the inspections.

4. Not Cleaning Before a Showing

Don’t worry if you can’t afford to hire a professional to come to clean your home before a showing. There are many things you can do on your own. Create a sense of spaciousness by decluttering. From the kitchen countertops to the overstuffed closets to the trophies, awards, family photos lining the shelves in the family room, it’ll cost nothing to box it all up and store it away. A great idea is to have your Realtor or a good friend come by with a fresh set of eyes. Have them point out areas of your home that need work. Because of your familiarity with the home, you may be immune to its trouble spots.

5. Letting your ego get in the way

Many sellers take negotiating personally and lose out on creating a win-win deal (if not the entire deal). Remember, this is a business transaction — perhaps the biggest one of your life. Nothing kills a real estate deal faster than an over-priced home. Don’t let your ego factor into the listing price. Choose the strongest real estate agent and trust them to guide you to the appropriate square footage cost. 

6. Bad Photographs

Studies reveal that professional real estate photos can help a listing sell faster than comparable homes without professional photography.  Blurry or poor-quality photos can be detrimental when selling your home. Real estate listing photos are particularly important when it comes to using the internet to home shop. According to the National Association of Realtors, 92% of buyers use the internet to shop for a home. Without photos, many homebuyers won’t even bother clicking on an online home listing.

7. Neglecting the Outside of Your Home

After all the work done to improve, clean, and make the inside of your home shine, and then neglect the outside, you run the risk of potential buyers leaving without ever entering your home. The very first impression of your home is the curb appeal or lack thereof. Preparing the exterior of your home is just as important as staging the interior. A fresh coat of paint for the home, shutters, and door goes a long way. There should be no visible weeds, and mowed lawn, pruned trees, and other landscaping. Wash the windows and power-wash your siding and walkways. This should bring buyers through your door, increasing the likelihood of a quick sale.

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Four Things You Can Do Right Now To Get Your Home Ready To Sell

Price: An unrealistic price tag is the top of the list. Most of the time when a home isn’t selling it is because it is overpriced. No matter if the market is a “buyers” or a “sellers”, no one will overpay for a home. A Realtor with experience especially one that knows your neighborhood will help you to evaluate and set the right price. Search the internet to find a Realtor.

Landscaping: The very first thing buyers see when they pull up to your home for sale is your yard – the lawn, the plants, flowerbeds. You don’t have to spend a lot of money. Mow your lawn, remove sticks and leaves, trim your bushes, add some mulch in flower beds and trim trees if needed. Clean the gutters, patch up the driveway and the concrete walkways. If you have a fence, look for where it might need repairs. Add some potted plants.

Exterior: Not only will buyers notice the landscaping, but the outside of your physical home will speak volumes about what the inside looks like. There have been times that buyers cancel going into the home just by judging the outside. Consider updating projects that will make a big impact on the look of the home. Repairs like, roofing, siding and replacing windows. Or simple projects like painting the front door & adding new hardware to it. Rent a pressure washer for the exterior to get rid of dust, grime, and mildew.

Depersonalize: Take the “home” out of your house. Spend time gathering personal items like family photos, memorabilia, personal keepsakes and anything political. You want future buyers to be able to picture themselves in your home. Most of the items in your bathrooms are probably personal, makeup, toothbrushes, bathrobe, etc. The best rule of thumb is to remove everything from your bathroom counters and in bathtubs and showers first. Then put back only a few decorative items like a hand towel, bath salts or candle but no personal care products.

The Bottom Line: Everyone is limited right now on where they can go. The safest place to be is at home. So, if you are planning to put your home on the market there are many things you can do while you are in “lock-down”. If you really think about it, there has never been a better time than now to get projects done at home.

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Overpricing Your Home to Put on the Market is A Mistake

When you’re deciding how much to list your home for, don’t make the common mistake of overpricing your home!

If you price your home too high the right buyers won’t even give it a look. Buyers are savvy now, they are able to do homework and find out what a home is worth. They’ve hired skilled Realtors that have gathered all the comps for the neighborhood. Price it too high and your home will sit on the market without interest or traffic and the longer it sits the more of a negative association will come with your home. Buyers automatically assume homes on the market a long time mean that there is something wrong. 

Look for a skilled Realtor that has been in the business a few years and that sells homes quickly. Basically, find a Realtor that does not need your business. You will find these are the agents that will give advice that will work, not advice that the seller wants to hear and fill you with false hope.

The Bottom Line: An overpriced home:

  • Gets fewer showings.
  • Attracts the wrong buyers. You’ve listed your home in a certain bracket now. Buyers looking in that bracket expect more and your home won’t have what they want, leaving your home to sit on the market.
  • Helps your competition. Your neighbor’s home, priced right, will look that much better sitting next door to yours with a bigger price tag.
  • Will have a negative perception. When you eventually lower the price it won’t have the same impact because it has been sitting on the market too long.
  • Will have online search problems. Screening homes online involves putting in certain criteria into a search to screen out unwanted homes. It may seem a small thing, but when you price your home too far above the comps, you remove yourself out of these searches.
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Avoid These Three Mistakes When Selling Your Home

There are plenty of options that sellers can unconsciously do to derail their home selling process and make it more difficult to sell their home.  It’s both an emotional and exhilarating time and even with family history attached to your home, it’s best to shelve any sentimental feelings. There are too many mistakes that can happen and cost you money or even the sale of the home. Here are three mistakes that are the most common:

  • Not hiring a skilled Realtor. All statistics show that homes with representation sell for more money and in a shorter time period. Realtors will research comparable homes in your area, help you price your home right – not overprice it, market your home via social media, mailings, MLS, and newspaper and be the person that deals with the buyers and their agents. After interviewing and looking at past sales histories, and you have picked and hired the best Realtor, they should give you all the tips and tricks they know to get your home sold.
  • Not fixing problem areas – almost every home has them. If you try to cover up these trouble spots like issues with the foundation, any water damage, or mold will most likely come back to bite you and a good home inspector will discover them. This could cost you a sale. If these problems surface after the house is sold, a messy legal battle could arise. It’s best to be upfront and truthful with your Realtor and the buyers. Before your home goes on the market, identify and repair problems.
  • Not setting the right price. The price you want and what the market will pay may be two very different things. Even in the markets where the inventory is tight, a good Realtor will be very careful to not overprice your home. If it is priced too high you take the risk of preventing potential buyers from even considering it, or it could cause the house to sit on the market for an extended period. The longer your home sits, the more it is perceived as overpriced – or perhaps as a home with something wrong with it. Homes that are priced too high usually end up selling for less than they would have if they had been priced correctly from the start. Pricing a home to sell is an art that the Realtor you hire must get right. They will look at the sales in your immediate area, as well as market movement, demand, location, and your home’s condition. You don’t want to be forced to lower your asking price after it’s been on the market the first 30 days which are the most critical where sellers see their most traffic.

The Bottom Line: Selling your home is a lengthy process, so there is no need to rush it. Homes can stay on the market for months, but you should follow the lead of the best Realtor in your town and use their expertise.

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