What To Expect From A Realtor When Selling A Home

Prepare Your Home

An experienced Realtor will know how to maximize your property value so you can receive top dollar for your home. They will identify what improvements you should make to your home to increase the amount it will sell for. They will have the name of the best inspector in your area to check on the roof, sewer, drainage, fireplace, pool, etc., and then advise you to complete the repairs or to leave as-is for the buyer. They’ll also be able to recommend the best service providers with reasonable prices: an inspector, handyman, painter, landscaper, stager, etc.

Stage Your Home

First impressions are everything. It only takes 10 seconds for a buyer to decide whether or not they love the home. Those 10 seconds start counting down as soon as the buyer steps through the front door. If you want to wow the buyer, make sure that the first thing they see makes them feel welcomed and inspired. Staging can help your place look its best during the sales period without the cost or expense of a renovation. Your Realtor will help you get your home to that point so that it makes that positive first impression among potential buyers, from the time they look at the listing photos, to the moment they walk in the door. Buyers can’t imagine themselves in your house if it’s full of your family photos or souvenirs from your vacations, so invested, good Realtors will be upfront with you on what should go into storage.

Professional Photos

Once the home is prepped and stage, it will be ready for a photoshoot. Be sure, when interviewing Realtors to hire that they offer professional photography as part of their service. Today, buyers are online searching for a home and the photos are what’s piquing a buyer’s interest in your home and prompting them to take the next step in contacting their Realtor. Your Realtor’s and connection to a professional photographer will produce images that resonate and appeal to sellers. And the more photos the better.

Determine the Price

Maybe the most important task of a Realtor is setting a fair and competitive selling price for your home that will increase your odds of a quick sale. He will create a comparative market analysis (CMA) to review comparable homes nearby that are currently on the market, pending, or have recently sold. This will give you more information on what people are willing to pay for homes that are similar to yours, so, together, you can set a competitive price. The best Realtor will avoid giving in and just saying a price that will make you, the seller, happy. He should price each home using his training, understanding of the market and comparable sales.

Market Your Home

Your Realtor should blow away others in this arena. She should know how to get the word out using every available social media platform as well as any marketing channels that are available. Check out her website and social accounts. If she is lacking, maybe she isn’t the one for you. The photos should be phenomonal as well as videos.

Negotiating and Closing the Deal

The job of a Realtor is to get the most money for their clients home in the least amount of time. His ability to negotiate relies heavily on the local and national real estate market. More often than not though, the purchasing and selling of a home occurs quickly and must make decisive financial decisions during the negotiation process.  He should know you, the seller well and be aware of what is and is not negotiable. If an offer is made, he should let any other parties that have been interested to give them a last chance to make an offer. He will guide you through all of the paperwork and steps that need to be completed in the closing process and be there to hand over your keys to the new owner. 

The Bottom Line: Selling a house involves a lot of work. There are so many little details and loose ends that must be taken care of. It is crucial that you interview and find the best Realtor in your area that can not only sell your home faster and make you more money, but they can also make the selling process much less stressful.

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7 Costly Home Selling Mistakes

There are quite a few mistakes that Real Estate Agents see time and again that can really botch the sale of a home. We rounded up seven here:

1. For Sale By Owner

Trying to sell your home by yourself is sheer madness. Hire a good seasoned Realtor. Homes without representation remain on the market longer and end up selling at a lower price than those with a Realtor leading the way.

2. Pricing

Overpricing or underpricing is a huge and costly error. You may think your home is worth more, but remember to set a realistic price based on comparable homes in the area. This is where a Realtor comes in to help you understand the market you are in. She/he will bring the comps – will know what is currently on the market, know the homes that have sold recently and those currently for sale.

3. Not Making Repairs That Are Necessary

You’ll lose money if you don’t remedy repairs before you list your house. It’s less costly to fix things ahead of time, rather than have buyers see all of your home’s faults at a showing. If you don’t, you’re almost guaranteed that prospective buyers will offer less or ask for a credit back for the work that needs to be done before the deal closes. Think you can get away with hiding major problems with your property? Not a chance. Any big problems will be uncovered during the inspections.

4. Not Cleaning Before a Showing

Don’t worry if you can’t afford to hire a professional to come to clean your home before a showing. There are many things you can do on your own. Create a sense of spaciousness by decluttering. From the kitchen countertops to the overstuffed closets to the trophies, awards, family photos lining the shelves in the family room, it’ll cost nothing to box it all up and store it away. A great idea is to have your Realtor or a good friend come by with a fresh set of eyes. Have them point out areas of your home that need work. Because of your familiarity with the home, you may be immune to its trouble spots.

5. Letting your ego get in the way

Many sellers take negotiating personally and lose out on creating a win-win deal (if not the entire deal). Remember, this is a business transaction — perhaps the biggest one of your life. Nothing kills a real estate deal faster than an over-priced home. Don’t let your ego factor into the listing price. Choose the strongest real estate agent and trust them to guide you to the appropriate square footage cost. 

6. Bad Photographs

Studies reveal that professional real estate photos can help a listing sell faster than comparable homes without professional photography.  Blurry or poor-quality photos can be detrimental when selling your home. Real estate listing photos are particularly important when it comes to using the internet to home shop. According to the National Association of Realtors, 92% of buyers use the internet to shop for a home. Without photos, many homebuyers won’t even bother clicking on an online home listing.

7. Neglecting the Outside of Your Home

After all the work done to improve, clean, and make the inside of your home shine, and then neglect the outside, you run the risk of potential buyers leaving without ever entering your home. The very first impression of your home is the curb appeal or lack thereof. Preparing the exterior of your home is just as important as staging the interior. A fresh coat of paint for the home, shutters, and door goes a long way. There should be no visible weeds, and mowed lawn, pruned trees, and other landscaping. Wash the windows and power-wash your siding and walkways. This should bring buyers through your door, increasing the likelihood of a quick sale.

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