Avoid These Three Mistakes When Selling Your Home

There are plenty of options that sellers can unconsciously do to derail their home selling process and make it more difficult to sell their home.  It’s both an emotional and exhilarating time and even with family history attached to your home, it’s best to shelve any sentimental feelings. There are too many mistakes that can happen and cost you money or even the sale of the home. Here are three mistakes that are the most common:

  • Not hiring a skilled Realtor. All statistics show that homes with representation sell for more money and in a shorter time period. Realtors will research comparable homes in your area, help you price your home right – not overprice it, market your home via social media, mailings, MLS, and newspaper and be the person that deals with the buyers and their agents. After interviewing and looking at past sales histories, and you have picked and hired the best Realtor, they should give you all the tips and tricks they know to get your home sold.
  • Not fixing problem areas – almost every home has them. If you try to cover up these trouble spots like issues with the foundation, any water damage, or mold will most likely come back to bite you and a good home inspector will discover them. This could cost you a sale. If these problems surface after the house is sold, a messy legal battle could arise. It’s best to be upfront and truthful with your Realtor and the buyers. Before your home goes on the market, identify and repair problems.
  • Not setting the right price. The price you want and what the market will pay may be two very different things. Even in the markets where the inventory is tight, a good Realtor will be very careful to not overprice your home. If it is priced too high you take the risk of preventing potential buyers from even considering it, or it could cause the house to sit on the market for an extended period. The longer your home sits, the more it is perceived as overpriced – or perhaps as a home with something wrong with it. Homes that are priced too high usually end up selling for less than they would have if they had been priced correctly from the start. Pricing a home to sell is an art that the Realtor you hire must get right. They will look at the sales in your immediate area, as well as market movement, demand, location, and your home’s condition. You don’t want to be forced to lower your asking price after it’s been on the market the first 30 days which are the most critical where sellers see their most traffic.

The Bottom Line: Selling your home is a lengthy process, so there is no need to rush it. Homes can stay on the market for months, but you should follow the lead of the best Realtor in your town and use their expertise.

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Get Your House on The Market by May, 2019

  • Shop for the best Realtor your area. Ask people that you trust and who have bought or sold a home who they used and how the entire transaction went. Would they use that Realtor again? Look in the local paper and online and see who is hustling up to your standards. Are they using social media? Beautiful pictures? Drone footage? Google the Realtors you like. Be sure they use professional photos. The internet is the first place people go to look for the perfect dream home.
  • Shoot for a day in May to put your house on the market and work backward from that date. Let your Realtor know that the date is when you will be ready for showings.
  • Have your most honest friends over and ask for opinions. We can’t see what’s right in front of us most of the time. We overlook imperfections, but future buyers won’t.
  • De-personalize your house. Start packing photos, awards, and any extra clutter on walls or tables. Do you have pillows, throws, and rugs that are busy? Pack them up. The more neutral your home is, the calmer it will feel to future buyers, and much easier on their eyes.
  • Stage. While your friends are visiting, ask them what they think. Sometimes rearranging furniture will make the biggest difference in opening up a room. Make sure fresh white towels are in the bathrooms, fresh soap on the sink, add a plant and style the shelves and surfaces with interesting, neutral items only.
  • Focus on your curb appeal. A big key to selling your home. The first thing potential buyers see when they pull up. Rent a power washer and get rid of all the past season dirt. Fix trim, clean windows, replace doorknobs as needed. Repaint the front door if it looks weathered. Weed the gardens and plant hardy flowers. Cut back trees and shrubs – make sure they accent your home, not hide it. Your lawn should be beautiful.

To have your home ready to go and on the market as fast as possible, you need to be smart about where you invest your time and resources. Buyers judge homes within 30 seconds, and that is outside the home. The key is to get them in the front door.

Your Realtor should make your home’s listing available to all MLS members within 24 hours of signing the listing agreement. All the marketing online, in the mail and email should be ready to go. The best chance of selling your home is when it is new to the market so make sure you have a Realtor that prices your house properly.

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NATIONAL REACH. LOCAL TOUCH

Title companies offer one of the most important types of insurance that one can buy. For most people, a residence or commercial property may be the most expensive asset they own. Title insurance in a real estate transaction has great value to the average consumer.

Think about it this way, what is the first thing you do when you go buy a car? You probably (hopefully!) pick up the phone and call your insurance agent to insure the vehicle. So naturally, insuring your real estate would be more pressing, since the value of it can be quite substantial.

So what should a good title company offer? Since the Ohio Department of Insurance regulates title insurance in the state of Ohio, and the Ohio Title Insurance Rating Bureau dictates all premiums, a title company can set itself apart by the customer service they offer along with the partner networks they share. Working with a large title company that does business on a national level has many advantages.

Title companies with the ability to write on multiple underwriter paper have the ability to provide more options and flexibility to their clients. For instance, Title First Agency is licensed in 33 states and can conduct business in all 50 states through its partner network and affiliations. Title First utilizes five of the leading title insurance underwriters in the business to issue title insurance policies to end consumers. (Check them out at https://titlefirst.com/underwriters/) This benefits the consumer in many ways, especially when a potential title issue arises and one underwriter is willing to take the risk while another may not be so willing.

Another benefit of a national title company is the increased level of protection of private information of both clients and consumers. There is a vast amount of private information necessary in conducting a real estate transaction. Some title companies have specific protocols as well as various checks and balances in place to ensure consumer privacy, which is paramount in today’s world. At Title First, we pride ourselves on achieving the highest certification for cyber security audits, without exception, known as SSAE 18. In addition, Title First is Best Practices Certified by the American Land Title Association. In order to obtain these certifications, Title First has participated in rigorous, outside, third party audits that test our systems and ensures the company maintains privacy at every level. What does this mean for you and your clients? It means that you can rest easy knowing your client’s information and financials are safe within our company.

Larger, national title companies, such as Title First, have a strong network of contacts in the real estate industry. Whether it be lenders, national vendors, realtors, or private attorneys – national title companies have access to all of these partners and more, which provides consumers and clients with access to any resources they may need during their transaction. This access creates the best overall experience at the closing table for the consumer and their realtors! Some lenders will only work with certain title companies – some have a “preferred vendors” list. Title First has built these affiliations and relationships over more than 60 years in the business. A trusted partner can provide you with peace of mind so you can make it to your next listing appointment or showing, on time and without a worry.

Why not use a company with a proven history, and a large network of providers to ensure you get the most for your client? Title First does just that – “National Reach, Local Touch” – at every step of the way.


By: Angie W. Sherry, Esq.

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Do I Need Title Insurance?

Title insurance. What would happen if you didn’t have it? What if you decided it’s not worth it? For starters, you would have bought a home that you can’t prove you bought legally. The title is the your right to possess and use the property .

What can happen without it? Problems arise when there are parties who want to be repaid loans and bills collateralized by the same property. There is the lender that made the first mortgage; the lender that opened the home equity line of credit; contractors whose unpaid bills resulted in liens on the property; taxing districts; and even homeowners’ associations waiting to be repaid from the proceeds of the house. Who will get paid and when? Without a title to the home? You are on the hook for the bills.

Title First will do a title search so that you don’t end up buying all those problems with the house. Being the new owner doesn’t mean that the problems go away. If you don’t have title insurance, you might have to sell the house just to repay the outstanding bills which have become yours.

A title search is usually required by all lenders. They want to make sure that title problems are cleared up before you buy the house. If the lender makes a mortgage with the home as collateral and it already has claims against it, the lender will lose money.

During the process of buying a home, Title First will check the property’s ownership history. Ideally, there is a “clear title”, meaning the current owner, who is selling to you, has a complete ownership stake in the property, without any legal claims against it. 

If Title First does not find any outstanding claims or title defects, know that there could be a “yet to be discovered” issue that could arise and sully the ownership of the property years after the purchase. Maybe there was a mistake in the ownership history, an oversight committed by the title researcher, even a previously unknown heir. There could be a possible pending lawsuit or legal judgment.

A title defect that arises after a loan closing could, at the very least, mean a variety of legal costs — and, in a worst-case event, the loss of your property and the money you’ve put in it.

The Bottom Line: Title First works hard to ensure a seamless experience for you and your clients. From contract to closing, Title First handles all the details to help your transactions run smoothly and close on time.

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Short Sale and Title Insurance

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The reasons for getting title insurance are not obvious at first. One thing we stress at Title First is the importance of owner’s title insurance policies for real estate transactions. When buying a home, a foreclosed property or a short sale, an owner’s title policy is necessary.

Title insurance helps to safeguard that there are not any legal claims out there against the home you want to buy in a short sale. Usually, the owner can’t afford mortgage payments anymore, so the risk is that there are also liens for other debts such as overdue taxes, unpaid contractors’ bills, etc. More often than not, short sales include unsatisfied obligations and if you are to close on the home with these unsettled claims, you would be held responsible for the outstanding debt. require the title insurer to deal with the seller and lien holders on your behalf;

When you have Title First helping, we can require the seller to take care of the outstanding problems prior to the closing, deal with the lien holders directly, and even ask the seller to lower the price of the house. Without a title policy, you may end up with multiple problems.

What Title First will look for is not only unsettled claims but also for fraud, forgery, clerical errors, omissions, encroachment issues, restrictions, judgments, divorce decrees, missing heirs and other problems that are sometimes impossible to anticipate. Having an owner’s policy ensures that Title First will stand behind you, should a problem occur down the road.

Dedicated to innovation and passionate about service, Title First Agency is your comprehensive, nationwide resource for title and real estate settlement services.

To better serve its customers, Title First has implemented best practices and third-party audits, equipping itself to facilitate compliance efforts. In 2014, Title First instituted ALTA Best Practices and continually reviews its compliance. More importantly, in 2015, Title First completed its examination in conformity with Statement on Standards for Attestation Engagements (SSAE) No. 16 through an independent third-party auditor. Each year, Title First continues its SSAE examination, and in 2017 earned the SSAE-18 certification. Title First is one of the few title agencies in the industry having an SSAE-18 certification.

In fact, Title First is one of only two title companies in the state of Ohio to earn the SSAE certification. This certification provides reassurance that Title First Agency is in compliance when it comes to financial controls and internal procedures for data security, availability, processing integrity and privacy.

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