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Preparing to Sell Your Home

Prepare your home for maximum earnings. There are simple steps you can take to maximize your home’s appeal.
Enlist the help of a Realtor to market and sell your home. When selling your home, a Realtor can provide expertise in valuing and advertising your home, qualifying and screening potential buyers, and negotiating contracts. If you are not able to enlist help from a Realtor, Title First can provide you with assistance.
Negotiate a contract. When you receive an offer for the purchase of your home, it must be in writing, generally on a preprinted real estate purchase contract from your local bar association or board of Realtors. You may modify or alter the offer in any way you, your Realtor, or your attorney wish. Offers and counteroffers are made until the terms of the contract have been fully agreed to by all parties. When assessing offers and making counter-offers to the seller, don’t feel pressured to accept less than the value of your home.
Close on the property. Before your home is officially sold, you must sign all appropriate documentation at your closing. The closing will typically be held at a Title First office, the office of your realtor, lender or attorney, or sometimes on-location. Because your home represents one of the most significant investments you will make throughout your life, it is important that you feel comfortable with all the information being presented to you during the closing procedure. Title First is dedicated to walking you through this important process with care and attention. When it’s time to set up your closing, don’t hesitate to tell your realtor or lender to call Title First, or feel free to give us a call if you’re working by yourself.

Be prepared for these seller’s fees commonly seen at the closing.
Fees:
Current loan payoff
Conveyance fee
Title insurance examination
Title insurance commitment/premium for the owner policy
Documentation to provide your Realtor® with:
Tax receipts
Utility bills
Mortgage Payment
Information to provide to Title First:
Your mortgage company name, address and account number
Any existing title insurance policy

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HTTPS vs. HTTP Tips from ALTA

Many companies still use what’s commonly known as HTTP (Hypertext Transfer Protocol) to communicate between different systems and allow for the transfer of data from a web server to a browser, allowing users to view web pages.

Prior to 2014, only companies with e-commerce pages bothered using HTTPS, which stands for Hypertext Transfer Protocol Secure. Then Google recommended websites switch to HTTPS. As an incentive, Google said it would give websites with HTTPS a bump in rankings, effectively punishing sites that did not make the switch.

The most important difference between the two protocols is the SSL certificate. HTTPS is basically an HTTP protocol with additional security. This additional security can be extremely important, especially for websites that take sensitive data from its users, such as credit card information and passwords.

When someone connects to a website with regular HTTP, the browser looks up the IP address that corresponds to the website, connects to that IP address and assumes it’s connected to the correct web server. Data is sent over the connection in clear text. An eavesdropper on a Wi-Fi network, your internet service provider or government intelligence agencies like the NSA can see the web pages that are being visited and the data that’s being transferred.

With HTTPS, the SSL certificate encrypts the information that users supply to the site, which basically translates the data into a code. If someone manages to steal the data being communicated between the sender and the recipient, they would not be able to understand it due to this encryption. In addition to adding that extra layer of security, HTTPS is also secured via Transport Layer Security (TLS) protocol. TLS helps provide data integrity, which helps prevent the transfer of data from being modified or corrupted, and authentication.

While HTTPS is commonly used for secure communication of information over the Internet, it does not mean the information and any NPI within the information is secure. If the NPI itself isn’t secured (encrypted, password protected, etc.), then it doesn’t matter if it’s transmitted via HTTPS or HTTP. A company should make sure NPI is protected for any forms of transmission, transfer or storage.

The third pillar recommends companies adopt and maintain a written privacy and information security program to protect non-public personal information (NPI) as required by local, state and federal law.

Specifically, the procedures for network security of NPI suggest companies:

Maintain and secure access to company information technology
Develop guidelines for the appropriate use of company information technology.
Ensure secure collection and transmission of NPI.

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Should You Use a Realtor or Not When Selling Your Home

Obviously, when you put your home on the market to sell, you want to make the most money you can. The thought may run through your mind that you can sell it on your own, without a Realtor and that is understandable and can be the truth. But, there are some cons to trying to sell your home on your own. Know the obstacles as well as the benefits to the for sale by owner process before you make the decision.

PRO: You may make more money from the sale. Selling your home on your own, you might make more money than with a Realtor. You won’t have to pay the percentage fee based on the sale price. The biggest reason people try to sell their homes on their own is to save the commission.

CON: The financial benefit might not be as much as you think. A Realtor is experienced with correctly pricing the home – one of the hardest parts of selling. Without the guidance of a Realtor, sellers often rely on websites that incorrectly evaluate homes. They use algorithms that are too broad in scope and not specific to your home’s exact locale. They even admit to this in the fine print. Many FSBO homes are incorrectly priced. Nationwide statistics show that the average home sold by a Realtor sells for 13% more than the same type of home, same neighborhood as an FSBO. Overpricing a home is the top reason a home does not sell.

PRO: You have control over the sale of your home. Selling your home on your own means you have complete control of the entire process. No opinions from outsiders. You can price it, market it, negotiate all on your own.

CON: Your home will be a target for buyers looking for a bargain. Often buyers think they are going to get the best deal with an FSBO. They assume the seller is willing to sell for less because they do not have to pay a real estate agent, so be ready for such buyers.

PRO: You can devote all your attention to your home. Hiring a Realtor means that they probably have other clients selling homes. He or she won’t have all their time focused on your home.

CON: You will have to market your home without a network. FSBO home’s exposure to potential buyers is limited. Your choices for advertising are confined to yard signs, newspaper ads, FSBO classifieds, websites, open houses and word of mouth. This is often not enough to find the buyers. Most buyers choose Realtors to help them find their next home and if your home isn’t on the MLS, a Realtor won’t know to bring the buyer by.

CON: Time Consuming. You will have to devote a considerable amount of time to the sale. Your home needs to be inspected, repaired as necessary, photographed, filmed, listed, shown and more. If there are interested buyers, you will need to be available to answer their phone calls, to show the home when they are available and you will need to negotiate a good price. Plenty of people sell their own homes. Few of them do it well, so you need to be prepared to put in the work.

The Bottom Line: As much as you think you will have the time and energy to sell your own home, you won’t be able to do many of the things that an experienced Realtor can do. They are well trained in the laws pertaining to the sale of a property. They will be able to qualify a buyer. They will be able to take care of the pages and pages of paperwork. They will market and present your home with photos, and more for the most and best exposure. And, your home will be on the MLS, which is responsible for over 70% of home sales. You will need the exposure.

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Increase the Value of Your Home, Inexpensively

Considering selling your home by next Spring? You will want to get the best price, of course, so start now by getting your home in tip-top shape. You don’t need to spend a lot of money and can do much on your own. Here are a few ideas and if you need guidance, calling the most experienced Realtor to visit and give you advice is always a good idea.

Deep Clean: Start with decluttering every room and closet. Donate, sell or throw away things you don’t use anymore. Vacuum, mop, & dust every surface, every vent, every blind and scrub the bathrooms. Get down on the floor and get your baseboards and lower cabinet doors wiped down. Wash the walls and make all your windows sparkle. Steam-clean all the carpets. These are all perfect cold, Winter day chores to tackle.

Paint: While you may love your brightly painted rooms, they make it harder to sell as the potential buyer usually can’t see beyond your taste. Use neutral colors and watch as minor flaws are hidden and the rooms are brightened. Simply paint the trim and see a new room appear! Just updating paint jobs, especially in the master bedroom the entry foyer, living room, and kitchen can increase the value of your home.

The Face of the Home: Rent a power washer if you don’t have one and transform the exterior of your home from “lived in” to “like new”. Use it on the siding, brick or wood, sidewalks, driveways, decks, porches, garage doors, any porch furniture that is left out and windows.

Landscaping: Depending on the time of year – if it’s right now, Fall, get the leaves up and off the ground. Rake out gardens and pick up sticks. Cut down any low hanging branches or twigs. Removed dead shrubs and make sure the property is well-edged.

Spruce Up Your Kitchen: No need to gut and rebuild. Add value by replacing cabinet hardware, the faucet in the sink, even appliances if they are dented or overused. Repaint walls and even cabinets.

The Bottom Line: There are so many ways to upgrade your home before you sell it and literally up the value by thousands. A simple change of light switch and outlet covers make a world of difference. So, if you are waiting until Spring to list your home, spend the dark Winter months knocking off a to-do list!

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Homebuyers in November and December are Motivated

It’s a common thought, however misguided, that homes don’t sell during the months of November and December. The truth of the matter is that homes listed during this time period are likely to sell quicker and for a higher asking price.

Motivated Buyers: If there are people out there trudging through often cold, even snowy weather to look at homes for sale, they are motivated. It might be that they have had a job transfer, a family situation, and if you have a home available to look at that is priced right, they will come. The fact that it’s the busiest holiday time is also very telling about their motivation.

Competition: Simply because so many believe this isn’t the ideal time to sell their home, they wait to put it on the market, and with that, you are left with less competition. Remember also, that the internet is instant access to a home listing. Motivated buyers will start online and you want your home to be in the search results. Be sure to have professional pictures taken to showcase your home at it’s very best.

Year-End Tax Breaks: Plenty of buyers wan to reduce their taxes and buying a home lets them deduct the home purchase costs, such as points, interest, and property taxes.

The Bottom Line: Meet with an experienced Realtor and be sure to price your home right. Motivated buyers don’t have the time to negotiate and wait for gradual price deductions. While people will tell you to wait until Spring, the truth is that any home can sell at any time of the year if it is packaged right.

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WHAT EVERY REALTOR ® SHOULD KNOW ABOUT OWNER’S TITLE INSURANCE

Make sure all of your clients are protected
You’re a real estate agent, so you know that buying a home can be overwhelming for many of your clients. Homebuyers can easily feel confused and frustrated by the mounds of paperwork they have to sign. Plus, all the fees associated with closing can sometimes be a surprise even to an experienced buyer.

Owner’s title insurance is one of those items often misunderstood by homebuyers at closing, yet its value is tremendous. As an important advisor to your clients, you are in the position to help them understand the value of owner’s title insurance and the dangers that can be incurred without it.

What is title insurance?
Owner’s title insurance is a policy that protects homebuyers’ property rights. For the same reasons that the bank requires a lender’s insurance policy, a homebuyer obtains owner’s title insurance to protect their legal claims to the property.

How it protects your clients
Say, for example, your client recently purchased a new home from a builder, but the builder failed to pay the roofer. Wanting to be paid, the roofer filed a lien against the property. Without owner’s title insurance, your client would be responsible for paying this existing debt—meaning they’d be paying the roofer out of pocket instead of purchasing something nice for their new home, like new living room furniture. This is just one example of how owner’s title insurance protects homebuyers’ from various significant risks. With owner’s title insurance, your client would be protected from certain legal or financial responsibilities.

Enduring value
The good news is that owner’s title insurance protects homebuyers financially, as long as they or their heirs* own the home. For a low, one-time fee (average of 0.5% of purchase price), homebuyers can rest assured, knowing they are protected from inheriting existing debts or claims to their property.

State regulations and CFPB
Each state government regulates its own title insurance costs. In addition, the Consumer Financial Protection Bureau (CFPB) regulates closing and settlement practices which can impact title insurance. Keep in mind that title insurance industry practices vary due to differences in state laws and local real estate customs. The party that pays for the owner’s title insurance policy varies from state to state, and sometimes even within a state. For more information about title insurance, or to find a company approved to issue an owner’s policy, please direct your homebuyer clients to www.homeclosing101.org.

Free resources for Realtors ®

Together, real estate agents, land title insurance professionals, and other stakeholders involved in real estate transactions can protect homebuyers and provide them with the peace of mind they deserve during the home closing process.

For more information about title insurance, and to get free resources for real estate agents, visit Alta.

*This advertising offers a brief description of insurance coverages, products and services and is meant for informational purposes only. Actual coverages may vary by state, company or locality. You may not be eligible for all of the insurance products, coverages or services described in this advertising. For exact terms, conditions, exclusions, and limitations, please contact a title insurance company authorized to do business in your location.

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Title Problems As a Property Buyer

Are you questioning whether you really need title insurance when you buy your home? Every home and piece of land has a history and with a good and thorough title search, you can unpack any issues that could be tied to your purchase. Having title insurance assures you that even after you close on your property, you are protected from any title problems that may arise in the future. What issues?

PUBLIC RECORDS: Mistakes and errors happen but you do not want it affecting your home. The errors can be disastrous and cause you an undue financial burden to resolve. Simple clerical or filing errors could affect the deed or survey of your property.

UNKNOWN LIENS: Prior owners of your property may have left unpaid bills. And, even though the former debt is not your own, banks or other financing companies can place liens on your property for unpaid debts even after you have closed on the sale. This is an especially worrisome issue with distressed properties.

ILLEGAL DEEDS: While the chain of title on your property may appear perfectly sound, it’s possible that a prior deed was made by an undocumented immigrant, a minor, a person of unsound mind, or one who is reported single but in actuality married. These instances may affect the enforceability of prior deeds, affecting prior (and possibly present) ownership.

MISSING HEIRS: When a person dies, the ownership of their home may fall to their heirs or those named within their will. However, those heirs are sometimes missing or unknown at the time of death. Other times, family members may contest the will for their own property rights. These scenarios – which can happen long after you have purchased the property – may affect your rights to the property.

FORGERIES: Unfortunately, we don’t live in a completely honest world. Sometimes forged or fabricated documents that affect property ownership are filed within public records, obscuring the rightful ownership of the property. Once these forgeries come to light, your rights to your home may be in jeopardy.

UNDISCOVERED ENCUMBRANCES: At the time that you purchase your home, you may not know that a third party holds a claim to all or part of your property – due to a former mortgage or lien, or non-financial claims, like restrictions or covenants limiting the use of your property.

UNKNOWN EASEMENTS: You may own your new home and its surrounding land, but an unknown easement may prohibit you from using it as you’d like or could allow government agencies, businesses, or other parties access to all or portions of your property. While usually non-financial issues, easements can still affect your right to enjoy your property.

BOUNDARY/SURVEY DISPUTES: You may have seen several surveys of your property prior to purchasing, however, other surveys may exist that show differing boundaries. Therefore, a neighbor or other party may be able to claim ownership to a portion of your property.

UNDISCOVERED WILL: When a property owner dies with no apparent will or heir, the state may sell his or her assets, including the home. When you purchase such a home, you assume your rights as the owner. However, even years later, the deceased owner’s will may come to light and your rights to the property may be seriously jeopardized.

THE BOTTOM LINE: A title insurance policy will be your best protection against those and many other title problems that may become known after you close on your transaction. Title First Agency is proud to be one of the few SSAE 18 certified title agencies in the nation. After you close on your new home, we record the deed and the mortgage at the courthouse (returning the original recorded deed to the new owner and the mortgage to the lender) and prepare the owner’s and lender’s title policies. Following the recording of the deed and mortgage, the buyer will receive (via the mail) the original recorded deed and the original title insurance policy, if applicable. It is wise to keep all of these documents in a safe place.

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Should I buy a Home or Keep Renting?

The American Dream. Owning your own home. Is it your time to have a piece of that dream? Are you ready? Because if you aren’t there can be some big financial consequences. Here are some pros and cons to owning a home:

PRO: Build Equity. Home equity is the difference in the market value of your home and how much you owe. So let’s say you’ve taken the mortgage and the market value of your house went up. You still pay out a fixed mortgage sum, so there is a difference between those two numbers and that difference can be put to good use, that’s your valuable asset.

PRO: Tax Benefits. Owning a home is a huge investment. Even if you’re not pulling your equity loan, there is always a chance to sell your house later for a better price. Today, as a homeowner you’ll also be entitled to tax benefits.

PRO: A Monthly Mortgage Payment Can Be Lower Than Rent. You should understand that it works only for some cities and states, but sometimes the monthly mortgage payment is lower than the rental payment or, at least, equal. This is a pretty good reason to prepare the down payment and take the mortgage.

PRO: Improve Your Home The Way You Want. Owning a home gives you home improvement freedom. There is no landlord who says what you can and cannot do while decorating and improving your house. Renovate your property or completely redesign your bath, you can do whatever you want with your own place. This is something worth paying for.

CON: You’re In That Same Home It Until You Sell It. While you have the freedom to make the home exactly the way you want it, you don’t have the freedom to leave your mortgage. the freedom mentioned above, when you take a mortgage for a house, you’re stuck with this particular place for a long time. When you are renting, it’s as simple as finding a new rental and off you go.

CON: Property Taxes. As a homeowner, there are plenty of tax benefits, but you are also obligated to pay property taxes which is usually collected by the municipal government. The value of the property tax is determined by multiplying the property tax rate by the market value of the particular property. Market changes a lot and it means that municipalities may recalculate the property tax.

CON: Home Repairs and Maintenance. The house is fully yours and it means that all the repairs and the whole maintenance process are on you. It’s always fun to call a landlord and ask him to fix a sink, but now you’re on your own and, of course, you pay for all the materials, work process and spend money on keeping your house well-suited for living in it.

The Bottom Line: For many people, owning a home makes more sense financially and from a lifestyle perspective than renting a home. Owning and renting each has its advantages, but what’s best for you depends on your circumstances. Crunch all the numbers.

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The Visual Marketing of Instagram and Real Estate

Realtors: Instagram should be a part of your social media business marketing plan. While you may not land your biggest home buyer or seller, using this platform to market your business, the culture of your business and the value can absolutely improve your reputation and help you to reach people others can’t. Set up a business account separate from your personal profile and use the analytics you will have access to.

Learn exactly who likes your posts. You will have the ability to reach out to potential leads just by seeing who “liked” your post. Expect 10x more engagement on Instagram than Facebook. Don’t be afraid to be personal.

One billion people use Instagram every month. And, 500 million users login and use the Instagram platform every day.

Instagram is a free form of advertising and almost everyone knows about it. Right now anyone with a smartphone, from kids to a retired relative is on the platform. However, for almost nothing, another option for advertising your real estate listings on Instagram is to promote individual posts. When you have a business account, Instagram gives you the option to reach more people by promoting posts.

It shows off real estate listings. Post stunning photos, video walkthroughs and anything else that might sell the home. Beyond the photos, show your personality. The homes may be fantastic, but sell them YOU so they not only come to see your listing on your page, but your personality and let them learn if you might be someone they want to work with.

Hashtags are the new SEO. As a Realtor, you can rank higher in an Instagram search with the perfect hashtag than you may be ranking with your traditional SEO approach to search results pages. Do the research and find other Realtors that cater to the same audience you want to find. Learn the hashtags they use, the calls to action they include, the captions they write and the content they share.

Make your post beautiful and post often and enjoy the rewards of more engagement and traffic. Posts with a lot of likes will be at the top of the users’ feeds, thanks to the Instagram algorithms. Be sure to use video in your social media marketing strategy. Right now it is the most powerful way to connect with anyone who follows you and their friends. Right now, Instagram allows you to post 15-second videos to your Stories and 60-second videos to your feed. Use it.

The Bottom Line: Like it or not, the internet has become the go-to resource for would-be homeowners as they prepare to purchase a home and all real estate agents need to be using Instagram to market to potential clients. Using Instagram for real estate takes time and effort, but the process of creating posts and engaging with others online can be rewarding. Have an Instagram presence that you work on daily, even if briefly, and get users engaged in what you have to offer. While running ads on Instagram can be a useful step when starting off, the momentum comes from continued social engagement.

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Thinking of Buying a Home But Have Bad Credit? Here’s What You Can Do

The financial path to homeownership can be difficult—especially if you’re building your credit score from scratch or rebuilding it after a financial disaster. Lending companies can be fussy, and if your credit scores are low, the chances of you finding a lender willing to provide a home loan with favorable terms isn’t always likely. But it’s not impossible! If this sounds like the position you’re in, consider these four tips to help you buy a house even if you have bad credit.

Tip 1: Find Out What Your Credit Score Is
The first order of business when determining your home financing options is to get your most recent credit score. Contrary to popular belief, checking your own credit won’t actually lower it. That’s because doing so is considered to be a “soft inquiry,” or a case where your inquiry does not appear on your credit report or impacts your credit scores. It’s also important to keep in mind that you have numerous credit scores lenders might use to qualify you, but you’ll minimally want to find out what your scores are from each of the major credit-reporting agencies: Equifax, Experian, and TransUnion. You can request a free copy of your credit report once every 12 months from any of the agencies above.

Tip 2: Look for Errors on Your Credit Report
While assessing your credit report, you may want to be on the lookout for errors that can harm your credit scores. Delinquencies and derogatory marks alone can make up 35 percent of your FICO score. Check to make sure all personal information (name, address, employer, etc.), public records (bankruptcies, repossessions, foreclosures, etc.), credit accounts (payment history and open accounts), and inquiries (applications for credit) are accurate. If you spot an error, file a dispute with the credit-reporting agency with which you identified the error online, by phone, or by mail for a chance to correct the issue and improve your credit.

Tip 3: Assess Your Options
Once you know your credit scores, you can begin to understand what types of loans and rates you qualify for. Although the scores a lender chooses to use when reviewing your credit can vary, most use FICO® scores, which range from 300 to 850 and 250 to 900 for specific industries. To obtain a loan with the most favorable interest rates, you’ll generally need to have scores in the mid-700s or higher. If your scores fall between the mid-600s or lower, you may find it difficult to find a lender willing to provide you with a loan. There are, in fact, some lenders who make use of FHA-backed loans, which require no minimum credit score or a down payment; however, this option can be a slippery slope, as each lender is allowed to set their own requirements, which might call for a substantial amount of money up front. Whatever the case, weigh your options carefully and choose whichever won’t put you under undue financial duress.

Tip 4: Rebuild Your Credit
If, after weighing your options, you don’t find a loan with favorable enough conditions, it might be a good idea to put a hold on buying a house and increase your credit scores. Ideally, you should start this process over a year or two in advance to allow enough time for your efforts to take effect. For instance, you’ll have more time to pay off existing debt and for delinquencies to age off of your report. Throughout this process, it may be beneficial to switch from a traditional bank that may deny you access to your checking account in lieu of poor credit and switch to a second chance banking option that won’t penalize you for credit mistakes and will work with you to enhance your financial livelihood. By simply making nominal increases to your credit scores, you might open up new doors that can help you purchase the home you’ve always wanted.

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