Did You Hire the Wrong Realtor?

Good and professional Realtors should be held to a higher standard with their daily responsibilities and their fiduciary duty to their clients. Unfortunately, there are plenty of “bad Realtors” out there. Have you hired the latter to sell your home or find you your dream home? Here are three important red flags to watch for.

Communication

Does your real estate agent return your calls, text messages, or e-mails in a timely manner? If not you may have hired the wrong real estate agent. Time is of the essence in real estate, so if it takes your agent hours or days to get back to you odds are you might miss that new listing, an important deadline when you’re under contract, or a potential buyer if you are selling your home.

Financial Advice

When it comes to setting a home-buying budget, the best person to determine how much mortgage you can afford is you. Of course, your lender may pre-approve you for a certain loan amount, or your agent might run some numbers and advise on a price range to stick to. But at the end of the day, you are the only one to set a price range for buying a home. If you present that number to your real estate agent and they don’t respect it, then it’s time to move on. Don’t be pressured into buying a property that isn’t right for you or selling your home at a lower price than it’s worth. You have little to gain by working with a real estate agent who isn’t doing his or her job well and doesn’t have your best interests in mind.

Technology Skills

Technology is a big factor in real estate today.  Your agent should be doing everything possible to market your property. Whether it be blogging on the internet, using social media, taking high-definition pictures and video, using scanners, drones, sending documents for signatures electronically, or something else if a real estate agent is not up to speed on the latest tech they run the risk of slowing you down and losing out on deals. Only half of real estate agents use social media to market listings, a new NAR survey found. Find the one who does by looking at websites, Instagram, Facebook, TikTok, etc.

The Bottom Line: Successful agents are those who are passionate and enjoy what they do for a living. They have a passion for serving and helping people by showing them excellent properties within their budget. Real estate agents that do well are enthusiastic about what they do, are always presentable, and take care of their appearance. They are in the business to help clients find or sell their homes. Take your time to research and find the best in your area.

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Real Estate and Social Media

It’s critically important, whether you’re working with an agent or selling your home on your own, to market it online. Especially now, during the COVID pandemic where there are limits on visiting homes. Using the MLS will get you the most exposure but you must put your best foot forward. Find the best Realtor and interview her to see how she will take advantage of all the opportunities to get your home in front of people. A good Realtor will have access to the best indoor photographers and understand that photos are more important than ever and they must be showcased on all social media platforms. Most American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

On the subject of photographs:  The very best Realtor will help you to stage and prepare your home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and of poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook business page:  Now those beautiful photos need to be posted and announced, showcased, and marketed. The Realtor your choose should have a strong Facebook page with a good following of people. The posts should be shared, linked, and even made into an ad. They should know how to target the ad and pinpoint people by location, interests, behaviors, age, and more. Realtors might even host open houses via Facebook LIVE and interact with people that are watching.

Instagram:  The world’s largest photo-sharing platform is the perfect place to showcase the photos taken of the home.  Instagram Stories are gaining in popularity and selling homes. A powerful and fun way to get information out. The great thing about Instagram Stories is that they are automatically featured at the top of a user’s homepage. The poster can expect their story to generate more exposure than a post in this case.  

The Bottom Line: Everyone wants a Realtor that can be trusted and will do everything she can to get the most money for a home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

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The Visual Marketing of Instagram and Real Estate

Realtors: Instagram should be a part of your social media business marketing plan. While you may not land your biggest home buyer or seller, using this platform to market your business, the culture of your business and the value can absolutely improve your reputation and help you to reach people others can’t. Set up a business account separate from your personal profile and use the analytics you will have access to.

Learn exactly who likes your posts. You will have the ability to reach out to potential leads just by seeing who “liked” your post. Expect 10x more engagement on Instagram than Facebook. Don’t be afraid to be personal.

One billion people use Instagram every month. And, 500 million users login and use the Instagram platform every day.

Instagram is a free form of advertising and almost everyone knows about it. Right now anyone with a smartphone, from kids to a retired relative is on the platform. However, for almost nothing, another option for advertising your real estate listings on Instagram is to promote individual posts. When you have a business account, Instagram gives you the option to reach more people by promoting posts.

It shows off real estate listings. Post stunning photos, video walkthroughs and anything else that might sell the home. Beyond the photos, show your personality. The homes may be fantastic, but sell them YOU so they not only come to see your listing on your page, but your personality and let them learn if you might be someone they want to work with.

Hashtags are the new SEO. As a Realtor, you can rank higher in an Instagram search with the perfect hashtag than you may be ranking with your traditional SEO approach to search results pages. Do the research and find other Realtors that cater to the same audience you want to find. Learn the hashtags they use, the calls to action they include, the captions they write and the content they share.

Make your post beautiful and post often and enjoy the rewards of more engagement and traffic. Posts with a lot of likes will be at the top of the users’ feeds, thanks to the Instagram algorithms. Be sure to use video in your social media marketing strategy. Right now it is the most powerful way to connect with anyone who follows you and their friends. Right now, Instagram allows you to post 15-second videos to your Stories and 60-second videos to your feed.  Use it.

The Bottom Line: Like it or not, the internet has become the go-to resource for would-be homeowners as they prepare to purchase a home and all real estate agents need to be using Instagram to market to potential clients. Using Instagram for real estate takes time and effort, but the process of creating posts and engaging with others online can be rewarding. Have an Instagram presence that you work on daily, even if briefly, and get users engaged in what you have to offer. While running ads on Instagram can be a useful step when starting off, the momentum comes from continued social engagement.

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Real Estate & Social Media Marketing

Homebuyers used to open up their newspaper and look for properties for sale. Now, using social media platforms are an absolute must.

Instagram: Agents have the ability to generate leads, sales, and referrals from Instagram. Believed to be the perfect social media platform to showcase a property. There are over 700 million active users who like photos about 4.2 billion times per month. Predominantly accessed on a mobile phone enables the user to be engaged virtually anywhere, all day long, plus it’s user-friendly.  Using the right hashtags is also very important, as people use them to search for a particular topic on Instagram.

Twitter:  Another easy platform to use not only on a desktop computer but on a smartphone. Realtors can not only share their listings but other content, such as links to advice articles, news and anything that has to do with real estate (moving, adding value, advice, renovation and the location). It’s a good place to get into conversations with other Twitter users to make connections in the community.  As with Instagram, using the right hashtags is important, as people use them to search for a particular topic on Twitter.

Facebook:  More than 2 billion users worldwide and easy to set up an account. Post on a variety of topics – there is no need to only post photos. Do something different every day. Only post a “sales” post once every few days. Provide value to the person scrolling by. Every day, Realtors can connect with prospective home buyers and foster business relationships with peers. Most of all maintain these relationships by commenting on other pages, liking other pages’ posts, and never use an auto-scheduler to post on your behalf. Be authentic.

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Marketing Your Home to Sell

The MLS will grab the largest exposure for homes on the market because it reaches other websites and the most people online. However, anyone selling their home should interview and find the most aggressive Realtor that will take advantage of all the opportunities to get the home in front of people.  It is now more important than ever that the person hired to sell any home utilizes the internet and social media for promotion. 70% of American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

Photographs:  The very best Realtor should help stage and prepare the home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook:  Now those beautiful photos need to be posted and announced, showcased and marketed. A good Realtor might even host open houses via Facebook LIVE and interact with people that are watching. Another option is to make a targeted ad and pinpoint people by location, interests, behaviors, age and more.

Instagram:  The worlds largest photo sharing platform is the perfect place to showcase the photos taken of the home.  A good Realtor should know how to use hashtags because that is how Instagram helps users find relevant content. Spread the pictures throughout the day.

The bottom line: Everyone wants a Realtor that can be trusted and will do everything he/she can to get the most money for their home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

 

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