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Many people believe that traditional methods of real estate marketing are sufficient. While this can be true, social media has proven to be a hugely worthwhile avenue to pursue when buying or selling a property. Social media can make a difference in lead generation and give your home a competitive edge.
Realtors are now selling homes and buildings, finding clients, and growing their brands online completely through social media. Having a presence online is one of the most important, if not the most important attributes an agent can have. Social media is the strongest marketing tool there is as it reaches people around the world 24/7. You need as many people to view your home in the shortest and fastest way possible. The more eyes you have looking at your property, the more optimal it can be in selling your home.
Hiring a realtor with extensive experience with social media is critically important. Scour your accounts to see which realtor in your location takes advantage of all the incredible opportunities to get their listings out in front of the most eyes online. Social media is a free way to advertise virtually anything anyone is selling and a realtor should – MUST – have the acumen to utilize it correctly and brilliantly.
Once a home is staged and cleared of clutter, a realtor should have the very best photographer on hand to capture the most crisp photos for online viewing. Homebuyers more times than not, begin a search for their new home online. This should be taken full advantage of. There are never too many photos or videos. They should be used for Facebook, Instagram, TikTok, X, and Linkedin as well as mailings. Always remember – a picture is worth a thousand words.
The realtor chosen to sell your home must engage with any potential buyers who indicate interest on the platforms on which your home is being showcased. By communicating and being responsive, your realtor will build trust with the potential buyer and increase the chance of closing a sale.
The Bottom Line: Social media is one of the most common and effective ways to share property listings. To attract the right buyer, your realtor needs to go beyond the basics and adequately demonstrate the value of your home. The beautiful photos should have clear and precise descriptions as well as pointing out all the unique features of your home. The marketing of your home should be exceptional and social media marketing does not require a huge budget or even a large team of people. Simply do the work of finding the best realtor with the most experience with social media.