Use Social Media to Sell Your Home

Whether you’re working with an agent or selling your home on your own, how the listing is marketed is crucial. Especially now, during the COVID pandemic. MLS will get you the most exposure for your home because it reaches other websites and most people online. Ask friends and family why they know, and look online for the busy Realtors using all the social media platforms and then interview her to see how she will take advantage of all the opportunities to get your home in front of people.  It is now more important than ever that the person hired to sell any home utilizes the internet and social media for promotion. Most American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

Photographs:  The very best Realtor should help stage and prepare the home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook:  Now those beautiful photos need to be posted and announced, showcased and marketed. A good Realtor might even host open houses via Facebook LIVE and interact with people that are watching. Another option is to make a targeted ad and pinpoint people by location, interests, behaviors, age and more.

Instagram:  The worlds largest photo sharing platform is the perfect place to showcase the photos taken of the home.  A good Realtor should know how to use hashtags because that is how Instagram helps users find relevant content. Spread the pictures throughout the day.

The Bottom Line: Everyone wants a Realtor that can be trusted and will do everything she can to get the most money for a home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

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Your House May Not Be Selling Because…


Why is smell so important in selling a home? Research suggests that one of the first impressions someone has walking into your home may be of the smell. If you have a house that doesn’t smell good it can be a harder sell. Odors that turn a home buyer off include dogs, cats, small caged animals, cigarette smoke, last night’s dinner, mold, and others.  Wall to wall carpeting can harbor bad smells as well, especially if pets are present in the home. Before you sell your home walk through with a friend, a Realtor, or someone you can rely on to give you an unbiased opinion. You will want to get rid of the source of any bad odor as soon as possible.


Dirty houses, especially bathrooms and kitchens. If you don’t have time to clean your house daily concentrate on your kitchen and bathrooms. In the kitchen, make sure floors are vacuumed and devoid of spills, crumbs and dirt. Make sure counters are wiped clean and that there are no dirty dishes in the sink. Buyers want to see a like-new bathroom. Take the time to clean even the smallest areas of your bathroom such as the drains, corners and grout. Now is a great time to go through the bottles of bath products your family owns. Get rid of any empty containers or old products and leave only what you’ll need. Organize what’s left in shower caddies and cabinets.


No one wants to enter a dark house, especially someone who wants to buy your home. Replace dim or burnt out light bulbs with high efficiency, bright bulbs to brighten up your space. If you have big windows, take advantage of them. Make sure they are clean and make sure that drapes and curtains are not blocking the natural sunlight.  When it comes to selling your room, lighting really can be everything. If a house is too poorly lit they may tend to wonder what you are trying to hide. Maybe they think there is a repair that you are trying to avoid. Either way, you want to avoid the perception that you have something to hide. On the other hand, well-placed lights can make a huge difference in highlighting the best qualities of your home, creating a cozy ambiance, and illuminating essential work and play spaces.

Personal Belongings

Personal items in your home may offend or provoke buyers. They are there to see the house, no you and your family. Get rid of your collection of figurines or weapons, sports memorabilia from your favorite teams, expressions of religious faith or political belief, and diplomas. If you ensure that your prospect feels as comfortable as possible walking through your home during the viewing, as if they already live there, then you are halfway to selling the home. Watch out with holiday decor as well. It can be hard for buyers to overlook as they may not celebrate the same holiday as you.


Many buyers expect and want hardwood floors. If you have the original hardwood floors under carpet in your home, remove it, even if the wood isn’t in the best condition. In negotiating you might want to offer to have the floors refinished when you move out or give the buyer an allowance to do it on their own. Someone out there probably likes and appreciates having carpet in the bathroom, where it will absorb moisture and more, but most Realtors will recommend pulling it out.

Old Appliances

Although potential buyers realize they can replace a refrigerator, if your appliances look old and mismatched, they may wonder what else might need replacing. Although brand-new appliances can be a significant selling point for your home, they’re not a requirement. For most buyers, appliances that are clean and functioning with plenty of life expectancy left will probably be good enough. Do your appliances match? Homebuyers love appliances that are the same color, quality, and brand. After two decades, stainless steel is still the most popular kitchen appliance finish, but consistency among appliance finishes is your first goal as a seller. 

The Bottom Line:

A house fails to sell for all kinds of reasons. Most of the issues are an easy fix and with a bit of work, you can get your house ready for the market fast. It’s important to find the best Realtor.  Their job is to help you get your house sold. If they are good at their job, they will be able to advise you on the likely cause of why your home is not selling and provide you with the assistance you may need to rectify the problem.

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Seller Disclosures

A Seller Disclosure is a set of documents completed by the seller of a home, listing any known issues with the property and any remodel projects completed during the time they owned the home. In most states, the seller is required to provide this disclosure within a few days of mutual acceptance. The buyer then has a certain amount of days to review the disclosures.

While mandatory disclosures can vary from state to state, here are some of the more common ones:

  • Lead paint. You are required by law to provide a lead disclosure form. This is a federal law and applies to every state. Even if you believe the lead paint has been removed, it must be disclosed. If you are not aware that there was ever any lead paint you are not required to investigate.
  • Asbestos disclosures. Up until the early 1970s, asbestos insulation was commonly used in both residential and commercial buildings. If your home contains asbestos, it can represent a significant health hazard. Before putting your property on the market, make sure to have the insulation removed by a firm that specializes in asbestos removal and cleanup. While it is legal to sell your home with asbestos, you MUST disclose the information if you know about it.
  • Environmental hazards. If your property contains other environmental hazards such as oil, gasoline, or toxic chemicals, you must disclose the presence of these materials at the time of sale. If water has gotten into the home where it shouldn’t it may undermine the home’s structure and possibly create a health hazard if mold is growing. As a seller, you should disclose past or present leaks or water damage.
  • Faulty equipment. If you are including any equipment in the sale of your business, you must disclose upfront whether or not any of that equipment is potentially faulty. It pays to have equipment that you are including in the sale checked beforehand.
  • Natural hazards disclosure. These are fairly new. With all the flooding and hurricane damage to properties in the last few years, it is now necessary to let the buyer know the good, the bad, and the ugly about your property. Is your home located within a natural hazard zone? Such as an earthquake fault, a seismic hazard zone, seasonal flooding, or wildfires?
  • Miscellaneous disclosure. To be on the safe side, you should disclose everything there is to know about your property at the time of the sale. Most state laws mandate that disclosures be on special forms that the seller must sign and date. Be sure the buyer acknowledges receipt of the disclosures by signing and dating the forms as well. If your state doesn’t require a specific disclosure form, be sure the buyer otherwise affirms receipt of your disclosures in writing.

There can and will be legal backlash for the Realtor and the seller if any problems are knowingly withheld from the buyer.

The bottom line: If you are not sure if you should disclose something, you probably should. It is always best to have an experienced Realtor on your side to help you navigate these required legal disclosures. Even if a certain disclosure is not required in your state, but you know of information that could make a buyer uncomfortable, you should disclose it anyway. Beyond the moral reasons for being honest with the buyer, it will avoid the expense and hassle of a lawsuit down the road.

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Short Sale

If you are facing foreclosure and can no longer afford your home, you may qualify for a Short Sale—even if you don’t think you can or haven’t been able to sell your home.

What is a short sale?

A short sale, also known as a pre-foreclosure sale, is when you sell your home for less than the balance remaining on your mortgage. If your mortgage company agrees to a short sale, you can sell your home and pay off all or a portion of your mortgage balance with the money you sell it. Depending on your situation, you may be required to make a financial contribution to receive a short sale.

  • You are ineligible to refinance or modify your mortgage
  • You are facing a long-term hardship
  • You are behind on your mortgage payments
  • You owe more on your home than it’s worth
  • You have not been able to sell your home at a price that covers what you still owe on your mortgage
  • You can no longer afford your home and are ready or need to leave

When is a short sale a benefit?

  • Eliminate or reduce your mortgage debt
  • Avoid the negative impact of a foreclosure
  • Start repairing your credit sooner than if you went through a foreclosure
  • May be able to get a Fannie Mae mortgage to purchase a home sooner (in as little as 2 years) than if you went through foreclosure (up to 7 years)

What is the process for a short sale?

If you qualify for this option, the process is similar to a normal real estate sales transaction. You will work with a real estate agent to market and sell your home. However, your mortgage company will also be working with you and your real estate agent every step of the way to:

  • set the sale price based on the market value at the time
  • collect financial information and negotiate with other lien holders
  • review acceptable offers,
  • agree to the terms of the sale once a buyer is in place

A short sale may take up to 120 days, but this could be shorter or longer depending upon your specific situation. If you are unable to sell your home, you may be able to transfer the ownership of your property to the owner of your mortgage.

The Bottom Line: Your mortgage company wants to help you avoid foreclosure and, in most cases, will be willing to work with you. The biggest mistake you can make is to wait any longer to take action. Contact your mortgage company today to determine if you are eligible for a Short Sale.

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Buying a Foreclosed Home

Buying a foreclosed home has its benefits; most importantly because it’s often cheaper than buying a home the conventional way. In a foreclosure, you’re buying from the previous owner’s mortgage lender because the owner has defaulted on their loan. The reason a foreclosure is more affordable is that while a homeowner wants to make as much profit as possible, the bank mainly wants to recoup the remainder of the mortgage and any holding costs. Buyers need to be careful: Purchasing a home that is in foreclosure can lead to big problems.

Banks are in the business of lending money, not maintaining homes. That means when a bank owns a home, it will not make any repairs to the property, regardless of any damage.

Still, as the buyer, get an inspection, even though you shouldn’t expect to receive any money from the bank to make repairs or any repairs to be made for you. In some cases, you can use the inspection report as a way to negotiate a lower sales price, but only if there aren’t multiple offers willing to pay more for the property.

Make sure that you get the home inspection from a licensed inspector before closing on the property. One way to do this is to make the offer to purchase contingent on the home inspection. The home inspector will reveal to you items in need of repair, such as a leaky roof as well as items that are not up to safety code, like a water heater that’s not strapped up. Then, you can decide whether or not you are willing to purchase the property based on the new knowledge that the inspection report showed you.

Not every bank-owned property needs repairs, but many do. So, take into account the cost of all the necessary repairs when buying a foreclosure. Some may be major, such as roof repair, while some are likely to be purely aesthetic like painting the walls or pulling out carpet.

Can you do the work yourself? How much time will it take you and what is the cost of materials? If you’ve never done repairs on a home before, get a professional estimate, preferably a free one from a local contractor or a home improvement store.

The Bottom Line: Buying a foreclosed home can turn out to be the best deal, but you should be able to handle the risk. Make sure you get your home inspected and figure out how much other homes in the area are going. That way you don’t end up paying more than you should.

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