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Real Estate and Social Media

It’s critically important, whether you’re working with an agent or selling your home on your own, to market it online. Especially now, during the COVID pandemic where there are limits on visiting homes. Using the MLS will get you the most exposure but you must put your best foot forward. Find the best Realtor and interview her to see how she will take advantage of all the opportunities to get your home in front of people. A good Realtor will have access to the best indoor photographers and understand that photos are more important than ever and they must be showcased on all social media platforms. Most American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

On the subject of photographs:  The very best Realtor will help you to stage and prepare your home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and of poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook business page:  Now those beautiful photos need to be posted and announced, showcased, and marketed. The Realtor your choose should have a strong Facebook page with a good following of people. The posts should be shared, linked, and even made into an ad. They should know how to target the ad and pinpoint people by location, interests, behaviors, age, and more. Realtors might even host open houses via Facebook LIVE and interact with people that are watching.

Instagram:  The world’s largest photo-sharing platform is the perfect place to showcase the photos taken of the home.  Instagram Stories are gaining in popularity and selling homes. A powerful and fun way to get information out. The great thing about Instagram Stories is that they are automatically featured at the top of a user’s homepage. The poster can expect their story to generate more exposure than a post in this case.  

The Bottom Line: Everyone wants a Realtor that can be trusted and will do everything she can to get the most money for a home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

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Use Social Media to Sell Your Home

Whether you’re working with an agent or selling your home on your own, how the listing is marketed is crucial. Especially now, during the COVID pandemic. MLS will get you the most exposure for your home because it reaches other websites and most people online. Ask friends and family why they know, and look online for the busy Realtors using all the social media platforms and then interview her to see how she will take advantage of all the opportunities to get your home in front of people.  It is now more important than ever that the person hired to sell any home utilizes the internet and social media for promotion. Most American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

Photographs:  The very best Realtor should help stage and prepare the home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook:  Now those beautiful photos need to be posted and announced, showcased and marketed. A good Realtor might even host open houses via Facebook LIVE and interact with people that are watching. Another option is to make a targeted ad and pinpoint people by location, interests, behaviors, age and more.

Instagram:  The worlds largest photo sharing platform is the perfect place to showcase the photos taken of the home.  A good Realtor should know how to use hashtags because that is how Instagram helps users find relevant content. Spread the pictures throughout the day.

The Bottom Line: Everyone wants a Realtor that can be trusted and will do everything she can to get the most money for a home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

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Up Your Real Estate Marketing With Social Media

Optimize your profile

We’ve got some basic strategies for real estate marketing. First and foremost be sure that your profile is correct on the social media platforms you are using. This way, anyone looking to get in touch with you will be able to get all your information conveniently.

  • Contact details
  • Address
  • Profile photo
  • Website URL
  • Details about your company
  • List what services your company offers

Use short videos to market and showcase properties

Most of us know how to record, upload and promote a video on social media platforms, but they are also ever-changing and you’ll need to adapt—and test new video formats offered by each platform if you want success.

  • Instagram Stories to show the interior of a property you are selling. These expire after 24 hours unless you save them to the “highlights” section.
  • Facebook Stories are just like Instagram stories and Facebook wants you to use their new tools in return for eyes to view them.
  • A Facebook Live video at an open house.
  • A Snapchat Story much like Instagram stories
  • A YouTube video showcasing the home.

Make Posts About New Listings

  • Use Instagram and Facebook to post your latest listings. Use beautiful images and post about the features and amenities of them.
  • Post about events in the neighborhood. Use current and upcoming events going on around the homes you post pictures of. This will demonstrate your knowledge of the community and your participation in it. It can also give customers a glimpse and a feel of the neighborhood they’re considering buying in.
  • Showcase the schools, shopping, transportation. Make sure the little details are in the posts with the pictures.

Tips

  • Always respond. Make sure you have “notification” turned on so that you always know when someone comments. Answer questions or simply reply by “liking” the comment. This will ensure that you are committed to your customer service.
  • Use Hashtags. To get people to see your posts on Instagram and Twitter, learn what hashtags are trending for what you are posting. For instance, #NewListing or #PriceChange. Use the name of the town or neighborhood with a hashtag.
  • Use beautiful photographs. A picture is worth a thousand words! Over half the people that bought homes last year said they found it online. That means that your photos could cinch the deal before a buyer even sees the house.

The Bottom Line: Realtors can do so much with technology. There is so much available to them. Learning to use them takes some time, but can improve your real estate marketing strategy by leaps and bounds. According to the National Association of Realtors, 95% of buyers searched for their next home on the internet and social media platforms.

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Real Estate & Social Media Marketing

Homebuyers used to open up their newspaper and look for properties for sale. Now, using social media platforms are an absolute must.

Instagram: Agents have the ability to generate leads, sales, and referrals from Instagram. Believed to be the perfect social media platform to showcase a property. There are over 700 million active users who like photos about 4.2 billion times per month. Predominantly accessed on a mobile phone enables the user to be engaged virtually anywhere, all day long, plus it’s user-friendly.  Using the right hashtags is also very important, as people use them to search for a particular topic on Instagram.

Twitter:  Another easy platform to use not only on a desktop computer but on a smartphone. Realtors can not only share their listings but other content, such as links to advice articles, news and anything that has to do with real estate (moving, adding value, advice, renovation and the location). It’s a good place to get into conversations with other Twitter users to make connections in the community.  As with Instagram, using the right hashtags is important, as people use them to search for a particular topic on Twitter.

Facebook:  More than 2 billion users worldwide and easy to set up an account. Post on a variety of topics – there is no need to only post photos. Do something different every day. Only post a “sales” post once every few days. Provide value to the person scrolling by. Every day, Realtors can connect with prospective home buyers and foster business relationships with peers. Most of all maintain these relationships by commenting on other pages, liking other pages’ posts, and never use an auto-scheduler to post on your behalf. Be authentic.

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