Facebook Can Sell Your Home

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Take advantage of Facebook to sell your home — and be certain that the  Realtor you choose is social media savvy. The Facebook universe is voluntarily giving up its demographic information daily and 1.5 billion members can be directly reached. 

Video: Currently Facebook is fond of videos versus still images, which means the powers-that-be are at work with the algorithms of the platform that make the decision as to what a user will see on their newsfeeds, and video is at the top right now. Giving a tour of your home either live or prerecorded focusing on the best selling points of your home should be one of the first things posted. Invest in a photographer/videographer, it will pay off in the end.

Photos: Hiring that photographer/videographer will come in handy for these. People love pictures. Plain texts on Facebook rarely get the views that a post with a beautiful photo gets. Take advantage of the fact that social media users are visual beings and are attracted to properties they see while casually scrolling through Facebook. 

Post with a link within the text: In other words, put up one of your beautiful photos, with a short, well-worded text and the link at the end to click. Facebook wants us to stay on its platform and not navigate away. If the picture is the link to the MLS listing, the weight for the algorithm will be weighed much lower and miss newsfeeds. 

Facebook ads: Put aside a little money beyond the costs of advertising in your local classifieds, and consider buying a Facebook ad that goes to a web page showcasing your home.  The precision is incredible – you can target users according to various criteria, including location, gender, age, education, workplace, etc. Best of all? You don’t need to spend a lot of money on an ad. Start low – even just $5. 

The Bottom Line: Embrace Facebook for home selling. Over 90% of homebuyers start their hunt online and they will never even get in the car to go see a home for sale if the online presentation is not compelling. Write posts about what made YOU buy the home. Make the posts personal and detailed. Facebook’s ability to target posts and ads to your core demographics are invaluable.  69% of Realtors use Facebook because it works. Find that Realtor


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Real Estate & Social Media Marketing

Homebuyers used to open up their newspaper and look for properties for sale. Now, using social media platforms are an absolute must.

Instagram: Agents have the ability to generate leads, sales, and referrals from Instagram. Believed to be the perfect social media platform to showcase a property. There are over 700 million active users who like photos about 4.2 billion times per month. Predominantly accessed on a mobile phone enables the user to be engaged virtually anywhere, all day long, plus it’s user-friendly.  Using the right hashtags is also very important, as people use them to search for a particular topic on Instagram.

Twitter:  Another easy platform to use not only on a desktop computer but on a smartphone. Realtors can not only share their listings but other content, such as links to advice articles, news and anything that has to do with real estate (moving, adding value, advice, renovation and the location). It’s a good place to get into conversations with other Twitter users to make connections in the community.  As with Instagram, using the right hashtags is important, as people use them to search for a particular topic on Twitter.

Facebook:  More than 2 billion users worldwide and easy to set up an account. Post on a variety of topics – there is no need to only post photos. Do something different every day. Only post a “sales” post once every few days. Provide value to the person scrolling by. Every day, Realtors can connect with prospective home buyers and foster business relationships with peers. Most of all maintain these relationships by commenting on other pages, liking other pages’ posts, and never use an auto-scheduler to post on your behalf. Be authentic.

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Marketing Your Home to Sell

The MLS will grab the largest exposure for homes on the market because it reaches other websites and the most people online. However, anyone selling their home should interview and find the most aggressive Realtor that will take advantage of all the opportunities to get the home in front of people.  It is now more important than ever that the person hired to sell any home utilizes the internet and social media for promotion. 70% of American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

Photographs:  The very best Realtor should help stage and prepare the home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook:  Now those beautiful photos need to be posted and announced, showcased and marketed. A good Realtor might even host open houses via Facebook LIVE and interact with people that are watching. Another option is to make a targeted ad and pinpoint people by location, interests, behaviors, age and more.

Instagram:  The worlds largest photo sharing platform is the perfect place to showcase the photos taken of the home.  A good Realtor should know how to use hashtags because that is how Instagram helps users find relevant content. Spread the pictures throughout the day.

The bottom line: Everyone wants a Realtor that can be trusted and will do everything he/she can to get the most money for their home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

 

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