Did You Hire the Wrong Realtor?

Good and professional Realtors should be held to a higher standard with their daily responsibilities and their fiduciary duty to their clients. Unfortunately, there are plenty of “bad Realtors” out there. Have you hired the latter to sell your home or find you your dream home? Here are three important red flags to watch for.

Communication

Does your real estate agent return your calls, text messages, or e-mails in a timely manner? If not you may have hired the wrong real estate agent. Time is of the essence in real estate, so if it takes your agent hours or days to get back to you odds are you might miss that new listing, an important deadline when you’re under contract, or a potential buyer if you are selling your home.

Financial Advice

When it comes to setting a home-buying budget, the best person to determine how much mortgage you can afford is you. Of course, your lender may pre-approve you for a certain loan amount, or your agent might run some numbers and advise on a price range to stick to. But at the end of the day, you are the only one to set a price range for buying a home. If you present that number to your real estate agent and they don’t respect it, then it’s time to move on. Don’t be pressured into buying a property that isn’t right for you or selling your home at a lower price than it’s worth. You have little to gain by working with a real estate agent who isn’t doing his or her job well and doesn’t have your best interests in mind.

Technology Skills

Technology is a big factor in real estate today.  Your agent should be doing everything possible to market your property. Whether it be blogging on the internet, using social media, taking high-definition pictures and video, using scanners, drones, sending documents for signatures electronically, or something else if a real estate agent is not up to speed on the latest tech they run the risk of slowing you down and losing out on deals. Only half of real estate agents use social media to market listings, a new NAR survey found. Find the one who does by looking at websites, Instagram, Facebook, TikTok, etc.

The Bottom Line: Successful agents are those who are passionate and enjoy what they do for a living. They have a passion for serving and helping people by showing them excellent properties within their budget. Real estate agents that do well are enthusiastic about what they do, are always presentable, and take care of their appearance. They are in the business to help clients find or sell their homes. Take your time to research and find the best in your area.

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Real Estate and Social Media

It’s critically important, whether you’re working with an agent or selling your home on your own, to market it online. Especially now, during the COVID pandemic where there are limits on visiting homes. Using the MLS will get you the most exposure but you must put your best foot forward. Find the best Realtor and interview her to see how she will take advantage of all the opportunities to get your home in front of people. A good Realtor will have access to the best indoor photographers and understand that photos are more important than ever and they must be showcased on all social media platforms. Most American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

On the subject of photographs:  The very best Realtor will help you to stage and prepare your home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and of poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook business page:  Now those beautiful photos need to be posted and announced, showcased, and marketed. The Realtor your choose should have a strong Facebook page with a good following of people. The posts should be shared, linked, and even made into an ad. They should know how to target the ad and pinpoint people by location, interests, behaviors, age, and more. Realtors might even host open houses via Facebook LIVE and interact with people that are watching.

Instagram:  The world’s largest photo-sharing platform is the perfect place to showcase the photos taken of the home.  Instagram Stories are gaining in popularity and selling homes. A powerful and fun way to get information out. The great thing about Instagram Stories is that they are automatically featured at the top of a user’s homepage. The poster can expect their story to generate more exposure than a post in this case.  

The Bottom Line: Everyone wants a Realtor that can be trusted and will do everything she can to get the most money for a home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

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Use Social Media to Sell Your Home

Whether you’re working with an agent or selling your home on your own, how the listing is marketed is crucial. Especially now, during the COVID pandemic. MLS will get you the most exposure for your home because it reaches other websites and most people online. Ask friends and family why they know, and look online for the busy Realtors using all the social media platforms and then interview her to see how she will take advantage of all the opportunities to get your home in front of people.  It is now more important than ever that the person hired to sell any home utilizes the internet and social media for promotion. Most American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

Photographs:  The very best Realtor should help stage and prepare the home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook:  Now those beautiful photos need to be posted and announced, showcased and marketed. A good Realtor might even host open houses via Facebook LIVE and interact with people that are watching. Another option is to make a targeted ad and pinpoint people by location, interests, behaviors, age and more.

Instagram:  The worlds largest photo sharing platform is the perfect place to showcase the photos taken of the home.  A good Realtor should know how to use hashtags because that is how Instagram helps users find relevant content. Spread the pictures throughout the day.

The Bottom Line: Everyone wants a Realtor that can be trusted and will do everything she can to get the most money for a home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

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Facebook Can Sell Your Home

technology

Take advantage of Facebook to sell your home — and be certain that the  Realtor you choose is social media savvy. The Facebook universe is voluntarily giving up its demographic information daily and 1.5 billion members can be directly reached. 

Video: Currently Facebook is fond of videos versus still images, which means the powers-that-be are at work with the algorithms of the platform that make the decision as to what a user will see on their newsfeeds, and video is at the top right now. Giving a tour of your home either live or prerecorded focusing on the best selling points of your home should be one of the first things posted. Invest in a photographer/videographer, it will pay off in the end.

Photos: Hiring that photographer/videographer will come in handy for these. People love pictures. Plain texts on Facebook rarely get the views that a post with a beautiful photo gets. Take advantage of the fact that social media users are visual beings and are attracted to properties they see while casually scrolling through Facebook. 

Post with a link within the text: In other words, put up one of your beautiful photos, with a short, well-worded text and the link at the end to click. Facebook wants us to stay on its platform and not navigate away. If the picture is the link to the MLS listing, the weight for the algorithm will be weighed much lower and miss newsfeeds. 

Facebook ads: Put aside a little money beyond the costs of advertising in your local classifieds, and consider buying a Facebook ad that goes to a web page showcasing your home.  The precision is incredible – you can target users according to various criteria, including location, gender, age, education, workplace, etc. Best of all? You don’t need to spend a lot of money on an ad. Start low – even just $5. 

The Bottom Line: Embrace Facebook for home selling. Over 90% of homebuyers start their hunt online and they will never even get in the car to go see a home for sale if the online presentation is not compelling. Write posts about what made YOU buy the home. Make the posts personal and detailed. Facebook’s ability to target posts and ads to your core demographics are invaluable.  69% of Realtors use Facebook because it works. Find that Realtor


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Real Estate & Social Media Marketing

Homebuyers used to open up their newspaper and look for properties for sale. Now, using social media platforms are an absolute must.

Instagram: Agents have the ability to generate leads, sales, and referrals from Instagram. Believed to be the perfect social media platform to showcase a property. There are over 700 million active users who like photos about 4.2 billion times per month. Predominantly accessed on a mobile phone enables the user to be engaged virtually anywhere, all day long, plus it’s user-friendly.  Using the right hashtags is also very important, as people use them to search for a particular topic on Instagram.

Twitter:  Another easy platform to use not only on a desktop computer but on a smartphone. Realtors can not only share their listings but other content, such as links to advice articles, news and anything that has to do with real estate (moving, adding value, advice, renovation and the location). It’s a good place to get into conversations with other Twitter users to make connections in the community.  As with Instagram, using the right hashtags is important, as people use them to search for a particular topic on Twitter.

Facebook:  More than 2 billion users worldwide and easy to set up an account. Post on a variety of topics – there is no need to only post photos. Do something different every day. Only post a “sales” post once every few days. Provide value to the person scrolling by. Every day, Realtors can connect with prospective home buyers and foster business relationships with peers. Most of all maintain these relationships by commenting on other pages, liking other pages’ posts, and never use an auto-scheduler to post on your behalf. Be authentic.

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Marketing Your Home to Sell

The MLS will grab the largest exposure for homes on the market because it reaches other websites and the most people online. However, anyone selling their home should interview and find the most aggressive Realtor that will take advantage of all the opportunities to get the home in front of people.  It is now more important than ever that the person hired to sell any home utilizes the internet and social media for promotion. 70% of American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

Photographs:  The very best Realtor should help stage and prepare the home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook:  Now those beautiful photos need to be posted and announced, showcased and marketed. A good Realtor might even host open houses via Facebook LIVE and interact with people that are watching. Another option is to make a targeted ad and pinpoint people by location, interests, behaviors, age and more.

Instagram:  The worlds largest photo sharing platform is the perfect place to showcase the photos taken of the home.  A good Realtor should know how to use hashtags because that is how Instagram helps users find relevant content. Spread the pictures throughout the day.

The bottom line: Everyone wants a Realtor that can be trusted and will do everything he/she can to get the most money for their home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

 

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