Live Feeds, Video, Social Media & Real Estate

Social media is a vital tool that realtors should absolutely use to grow their businesses, a way for buyers to discover home listings, show their expertise, and start developing relationships & leads. If you’re not using one or all of the social media platform options, you’re at a disadvantage, because your competitors probably are.

Instagram, Facebook, TikTok, Twitter & Linkedin are all free forms of advertising the homes you are selling. At this point, anyone with a smartphone, from kids to a retired relative is on one or more platforms. For a small price, you can have the option for boosting any post you make for the ability to become even more visible as well as have the option to reach the “exact” audience you are selling to.

Whether you’re working with an agent or selling your home on your own, how the listing is marketed is crucial. Sharing attractive, important, and relevant content daily is how to play the social media game. The images and videos you use should be of high quality.

These platforms can put Realtors and buyers in the same room together, yet miles and states away via live video. Just like an in-person showing, these live showings should be pre-staged, the walkthrough must provide the clients with a sense of the layout, and the online experience must be easily accessible to all users.

The outside of the home is important, too. It’s where you should begin your live tour as you would normally. You’ll want to make sure the buyer is getting a good look at the exterior from all angles. They will want to get a grasp of the home’s curb appeal, the parking situation, and the surrounding neighborhood as much as possible. Be ready to answer questions from viewers as they watch.

Video messages, live or pre-taped in your social media posts will enable your audience to feel like they know you and slowly want to work with you. Especially when you use the “stories” on Facebook and Instagram as a place on social that feels more authentic and real. Stories are where the viewer will discover more than what you share on your feed. You will be giving them direct access to you as you give them a visual, quick way to clearly see who you are and how you might be able to help them. Don’t be shy, just start talking and sharing. After a few times, this will become part of your routine.

The Bottom Line: All of these platforms are additional opportunities to grow your real estate brand and establish connections through fun, interactive experiences. Building your brand as authentically as possible through beautiful photos and videos is essential to the success of any business. Social media should play an important role in your marketing strategy.

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Did You Hire the Wrong Realtor?

Good and professional Realtors should be held to a higher standard with their daily responsibilities and their fiduciary duty to their clients. Unfortunately, there are plenty of “bad Realtors” out there. Have you hired the latter to sell your home or find you your dream home? Here are three important red flags to watch for.


Does your real estate agent return your calls, text messages, or e-mails in a timely manner? If not you may have hired the wrong real estate agent. Time is of the essence in real estate, so if it takes your agent hours or days to get back to you odds are you might miss that new listing, an important deadline when you’re under contract, or a potential buyer if you are selling your home.

Financial Advice

When it comes to setting a home-buying budget, the best person to determine how much mortgage you can afford is you. Of course, your lender may pre-approve you for a certain loan amount, or your agent might run some numbers and advise on a price range to stick to. But at the end of the day, you are the only one to set a price range for buying a home. If you present that number to your real estate agent and they don’t respect it, then it’s time to move on. Don’t be pressured into buying a property that isn’t right for you or selling your home at a lower price than it’s worth. You have little to gain by working with a real estate agent who isn’t doing his or her job well and doesn’t have your best interests in mind.

Technology Skills

Technology is a big factor in real estate today.  Your agent should be doing everything possible to market your property. Whether it be blogging on the internet, using social media, taking high-definition pictures and video, using scanners, drones, sending documents for signatures electronically, or something else if a real estate agent is not up to speed on the latest tech they run the risk of slowing you down and losing out on deals. Only half of real estate agents use social media to market listings, a new NAR survey found. Find the one who does by looking at websites, Instagram, Facebook, TikTok, etc.

The Bottom Line: Successful agents are those who are passionate and enjoy what they do for a living. They have a passion for serving and helping people by showing them excellent properties within their budget. Real estate agents that do well are enthusiastic about what they do, are always presentable, and take care of their appearance. They are in the business to help clients find or sell their homes. Take your time to research and find the best in your area.

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