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School District Matters

When it comes to resale value, whether you have children or not, researching school districts is a crucial step when buying a new home. it’s best to invest in a home in a top school district. Living in a good school district doesn’t just bring better teachers, better books, and better test scores — it also can help preserve home values and ensure faster resale rates. These homes often sell faster than homes in lesser school districts. In a case of bad economic times, a home in the lower quality school district declines in home value, while the homes in the top school districts will hold their value.

Do the research. Any information you need for absolutely anything is available online. Do a search to determine the school district or even the specific school, that is the best in the town you will be searching for a new home. There are websites that offer test scores, rankings and demographic information, including student diversity by race and gender, the percentage of students on free lunch programs and the student-teacher ratio, to learn about the schools and school districts you are considering. One of the best ways to dig into specifics on districts you’re considering is by talking to other parents. If you’re moving to an unfamiliar area, Facebook groups and other social media sites can be a way to connect. There’s no better way to get a feel for a certain district than engaging with people who are actually in it. 

A survey on Realtor.com asked random people about their overall buying strategy and how they viewed school performance. The results found that a surprising number of people are willing to give up things to get within the boundaries of a good school district. That, for every five buyers, one buyer would be prepared to give up a garage or bedroom for a good school.

They also found that for every three buyers surveyed, one buyer would even settle for a smaller home to get access to a good school. And over half of those surveyed said they would sacrifice nearby shopping options for a better school.

Beyond sacrificing things in their home purchase, buyers were willing to pay more money for a home in a good school district. One out of five of those surveyed said they would pay between six and ten percent more for a home – and one out of ten people surveyed stated that they’d go even higher, paying up to 20 percent more for a home with access to the right schools.

The Bottom Line: Consult with the best Realtor in the area in which you are looking. The next best resource for neighborhood and nearby school knowledge is your local real estate agent. Even if you don’t have kids, between the Realtor and the research you do, buying a home in a good school district affects the value of the home.

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Buying A Home “As-Is”

Many people fall in love with a home that is being sold “as-is” What exactly does “Sold As-Is” mean? Sellers will list their home for sale as-is when they don’t want to do any repairs before closing. It means there are no guarantees from the seller that everything’s in working condition. When you buy an“as-is” home and later find major problems, you’re responsible for the repairs.

“As-is” does not always mean there are issues broken beyond repair. Often there are simply minor and even no issues. It means you are buying the home in whatever condition it is currently in. You can have an inspection done but won’t be able to negotiate to get the repairs done. Having a professional inspect the home before the purchase is important. While you would have to pay for the inspection yourself, it is a small investment to make that can help you avoid thousands of dollars in repairs down the road.

A home that is being sold “as is” is most likely priced lower than its neighbors does not mean you would be getting the home for a bargain. If there are repairs to be made, there will be a cost. Many buyers like these types of homes because there is a good chance there are just relatively minor repairs to be made – such as a new roof – and the home is worth more than they paid for it. Of course if the inspection comes back and there is something huge, like a foundation issue, the deal might be better to avoid.

Getting a loan for a home sold “as-is” is much more difficult and complicated than getting a loan for a home that has gone through the traditional processes. Banks use homes as collateral and any home in poor condition can be grounds for a loan being rejected. Buyers would have to come up with the money on their own. If you are a first time home buyer, purchasing a home “as-is” might not be the best direction.

Hiring the best Realtor to help you navigate the process of buying this type of home will be your best decision. It helps to have someone on your side that can provide good advice and help to know when to back out of a deal if they are sure you will lose a lot of money in the long run. Another bonus of having a Realtor is that they can help with the process of securing a loan as well as figuring out an estimate of the budget you will need for any repairs.

The Bottom Line: There are plenty of homes on the market listed “as-is” that discourage many buyers. Of course, you should be cautious, but “as-is” does not always mean that the house is a money pit. Sometimes the seller can’t vouch for any repair work that has been done – thus an inspection can help and a decision can be made accordingly. Or, the home could have been inherited and the seller is not aware of issues and does not want the responsibility of fixing any problems. Whatever the reason, it’s in the buyer’s best interest to get all the information about the house before an offer is made.

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Real Estate Social Media Mistakes

Social media is helping the marketing efforts of real estate agents. However, many are not getting the results they wish for. There are many common mistakes made frequently that Realtors just are not aware of. As real estate agents continue to have a stronger presence on social media, they tend to observe wrong practices online. This will harm more than help them.

Boasting about your real estate business will only chase people away. You should, however, show your pride in closing deals. Showing appreciation for your clients is the best means to show off your hard work without seeming like you are boasting. Simply thank your clients and say how happy you are for them.

Avoid posts that are overly promotional. Do share your listings, special offers, homes you have sold but not all the time. Too often and you will turn people off as just another person trying to sell something. Social media is for fun and should be social. If you were at a cocktail party, would you ever just keep selling through a conversation? People would do whatever they could to get away from you. Don’t do it here either.

It’s important to mix in other content like blog posts and infographics with your promotional messages. If you don’t have much original, useful content to share with your audience, then take a step back and focus on producing content to share.

Another mistake that must be avoided when formulating a real estate social media strategy is uploading only third-party content. Realtors tend to do that because as busy professionals they do not have the time to generate original ideas constantly. In this case, sharing content from trade publications, industry bloggers, and other related organizations seems like a nice idea. It does not need much time and shows the realtor’s knowledge and interest in the industry. 

However, if all the agent does is post links from other sources rather than putting in some effort to create their own materials, their online presence can go stale and they lose followers. An effective real estate social media strategy needs to strike a harmonious balance between third-party content and original ideas.

It’s really important to reply to the comments that you do get, even if it’s as simple as to say “Thanks” or answer questions that people are asking. Social media is about building relationships and if you’re just posting posting posting but not stopping to engage, it will be hard to ever make meaningful connections on social media. As you make these connections, the people you’re engaging become more than just leads, but potential referral sources.

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The First Home Showing is Online

“According to the National Association of Realtors, 63 percent of home buyers will drop by after viewing a home they like online. What will they see? The home’s exterior – including the front entry, yard, driveway, sidewalk — should serve as a snapshot of what’s to come when potential buyers enter your home.” (HGTV)

Curb appeal is important, but to get potential buyers actually to and then in your home, it is all about your home’s web appeal. Your first showing usually happens online. Studies show that sellers and their agents have seven to 10 seconds to capture a buyer’s attention online and if not, they swipe left, pass on the home and move on to the next one. In such little time, you’ve got to make sure your Realtor has upped your web presence!

Start with preparing and staging your home, both inside and outside. Once it has been staged, the key to creating Internet attention is to compose sharp, clear photos that are big and bright! Using a professional photographer can mean the difference in your home selling or not even being seen. Remember, if the photos do not show well, the home will likely be passed over with a simple click of the mouse, with little chance of consideration for an in-person viewing 

What is your home’s best feature? Is it the recently updated chef’s kitchen or the beautiful outdoor pool and patio space? How about that marble fireplace or the home’s front exterior? Whatever it is, be sure to take plenty of photos of the home’s best features. Your Realtor may even want to make one of these photos the first picture that buyers see in the MLS database and other online real estate marketplaces. We recommend walking the home with your real estate agent to assess the property’s best selling points. Prior to the photo shoot, be sure to point out these features to the photographer.

Remember: when it comes to listing photos, quality trumps quantity. Unless your home is the size of a castle, there’s no reason to have 100 listing photos. Not only is having an excessive number of photos overwhelming for homebuyers, but it also doesn’t leave them wanting more. On the other hand, if the listing has too little photos, most buyers will wonder what exactly the sellers are hiding. Your Realtor should be able to provide you with guidance as to the appropriate number of listing photos. Just be sure to choose only the best for the listing. After all, no one needs to see 10 photos of your master bathroom.  

The Bottom Line: So many decisions are being made by home buyers just by the photos they find of your home online.  Make sure your home is at its very best when it comes time to take the listing photos of your home.  When it comes time to hire a Realtor don’t be afraid to ask to see some of the listings they have done so you can check the quality of their real estate photography.

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Pop-Up Office

“The pandemic was unexpected, working from home was unexpected, but nonetheless many companies realized that workers can be just as productive working from home,”

So, here we are. Homebuyers are now, more than ever before, looking for flexible home office space. A room that is quiet and away from distractions and noise. Staging an area where buyers can easily imagine themselves setting up their laptop, making phone calls, storing paperwork, hosting meetings and have video calls is important to highlight.

When staging a space, the room should connect to the buyer on not only the square footage but how potentially functional the area will be for them. If the office is shared with a playroom or a guest bedroom it becomes a deterrent to the buyer by announcing that the home is too small to fit in all the features of a home office. Avoid confusing buyers about the purpose of the room. It’s not a great idea to have a combination of home office, gym and playroom.

Depersonalize and declutter the room. Remove family photos, diplomas, memorabilia, and anything political. All that paperwork that clutters an office? Remove it by filing it away or tossing it. Consider getting cube shelving with attractive file baskets to keep paperwork near, but out of sight. Be sure to dust, especially around the computer and hide all the wiring as best you can. Keep only the bare minimum of fixtures needed for work and arrange them to make the most of the space.

Appeal to the greatest number of potential buyers by working with a calm and neutral color scheme. Never underestimate the power of a new paint job. It can completely redo the look and feel of any space. Painting is one of the most cost-effective ways to stage. If the area is dark, add additional light sources such as light fixtures, floor and table lamps. Possibly even find a bright overhead light. If there are windows in the room, remove dark or light blocking drapes. Allow all the light in (this will also make the space appear larger). Fill the empty walls with simple artwork to add life to the room.

Minimize furniture. You really only need a few pieces to make the room look like an appealing home office. A simple desk, a chair, some accessories are all you really need.

The Bottom Line: Buyer demand for home office space has accelerated because of the COVID-19 pandemic. Look at your area and make sure you are presenting it in the best way. Office space requires a place to not only work but to inspire and motivate. Neglecting to put a bit of effort into a “pop-up” home office can turn away buyers. As always, find an experienced Realtor to come in and see your space with new eyes and offer you solid opinions to get your home sold.

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Home Selling in The Fall

There’s less competition

Spring seems to steals the show when it comes to selling a home. Reason being that sellers want to capitalize on the weather and with it the beautiful curb appeal. However, because so many sellers want to take advantage of this, the market becomes more competitive making your own home more difficult to stand out from the rest. It’s thought that Fall is a quieter real estate market, but there are many advantages to putting your home on the market for the season, including less competition.

The serious buyers are out

Summer vacations are over giving buyers less time to spend house hunting. Those that are shopping in the Fall are dedicated buyers. Chances are that those who come to view your home are in the middle of a serious house search, which could perhaps make an offer all the more likely. You are now dealing with a more serious pool of buyers. By the time September or October rolls around, these buyers are itching to get their move settled. Nobody wants to move in the snow or during the busy holiday season, so potential buyers usually want to get things signed and sealed as quickly as possible.

Curb appeal

Curb appeal is thought to peak during the Spring, and we all know how important it is to have your property looking its best when you have it on the market. The colors of the leaves are turning beautiful golds and reds making for a dramatic and incredible backdrop for your home. Throw in some potted flowering mums and keep the late-flowering plants cleaned up and you’ve got curb appeal that blows away Spring. Be sure to keep up with the raking as the leaves fall!

Appeal to the senses

The fall and winter months are associated with certain smells and flavors ( pine needles, cinnamon, peppermint, and pumpkin pie). Beyond setting the mood with decorations, you could try appealing to buyers’ senses in multiple ways. When it’s chilly outside, it’s important to make buyers feel warm in more ways than one. Aside from keeping your thermostat at a comfortable level, it’s a good idea to make your home seem inviting.

The Bottom Line: Marketing from a good Realtor will always be a big part of selling any home, and if you sell at their busiest time, which is spring, you run the risk of getting a little less attention than you may want. However, grab them during the off-season of Fall or Winter and your home will be given more attention. There will be extra challenges in selling in the Fall, but if you embrace the season, you shouldn’t have a problem finding a buyer. Take all the necessary steps to improve your chances of selling.

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How to Stage Your Home Like a Pro When Selling

When you stage a home, you’re trying to show it in its best light. It should be styled in a way that highlights its best assets while downplaying its faults. Professionals real estate agents understand this, and that’s why they go to great lengths to ensure that any home on the market is immaculately clean and equipped with fresh, attractive furnishings. But if you’re selling your own home, you’ll face a unique set of challenges. 

Unlike real estate companies that have robust communication streams and many hands on-deck, you’re likely trying to keep in touch with potential buyers while juggling your own job and personal responsibilities. Luckily, staging your home doesn’t take much more than a bit of foresight and some elbow grease. Read on for our best tips on staging your home like the pros when it comes time to sell.

Do a deep clean 

Doing a thorough cleaning of all the living spaces is one of the most important steps when it comes to staging your home. Nobody wants to live in somebody else’s mess, and every imperfection that a potential buyer notices deducts from their estimated value of the home. 

So you’ll want to clean every corner of your home. Make sure the floors are vacuumed, the windows are polished, and any dust or dirt is gotten rid of. 

When cleaning, pay special attention to the kitchen and bathrooms. The kitchen appliances and countertops should be sparkling clean, free of any grease or food matter. In the bathroom, the toilet and shower should be so clean that they basically look unused. The room should be spotless, all the way down to the grout. 

Take care of clutter

Too much clutter can make a space look small and crowded. And it doesn’t just encroach on the space, it also forces your own style and personality upon potential buyers, whose sensibilities may be entirely different from your own. 

Therefore, you should store away all the unnecessary items and trinkets you would usually have around the house and just keep the essentials. Don’t stuff all your clutter into an empty closet either—visitors are going to want to look over every part of the house, and when they open up a closet to see shelves full of random items it’ll have a negative impact on how they perceive the closet space. If you don’t already have a new place where you can store your excess stuff, then consider renting a temporary storage unit. 

Clear out personal items 

While the family pictures on the mantle might make you feel at home, they won’t have the same effect on the strangers who are visiting your house. In staging your house, you should make an effort to depersonalize it. 

Remove family pictures, personal items, and anything else that makes the house uniquely yours. By doing this, you’ll provide visitors with something of a blank slate, and potential buyers will be able to envision the space as their own home rather than feeling like they’re taking a tour of someone else’s. 

Keep pets away 

Even though dogs and cats are beloved by so many, it’s unlikely that potential buyers will find them appealing. Instead, they’ll probably be more focused on the stains and smells left behind by a pet. This is why you should remove any signs of your pet from the house. Clean up fur, treat lingering stains, and put things like food bowls, toys, and pet food in storage. 

Make visitors feel at home

While you do want to clean up the house and remove your personal effects, you shouldn’t make the space completely sterile. Potential buyers want to feel like they’re in an idealized version of what the house could be, so cater to that idea by creating a warm and inviting atmosphere for visitors. 

There are many ways to go about achieving this. You could offer freshly baked cookies at the door or put out a healthy smoothie for guests to enjoy. You might also pick up some fresh flowers and put them in a vase or set the dinner table to make the space feel even more homely. 

Turn up the lighting 

One of the first things visitors will notice when walking into your home is the lighting, so make sure your house is well-lit. Clean windows and open curtains around the house to let natural light inside. This is an important step, as the amount of natural light a home gets is a major consideration for many potential buyers. 

Also, switch on the lights in the home and bring in supplemental lighting anywhere that needs it. Purchase bright new light bulbs to replace any of the existing ones that are weak or burnt-out. 

Apply a fresh coat of paint  

Clean up the walls of your house for visitors by removing any previous wallpaper and applying a fresh coat of paint. It’s a simple task that can completely transform the room and make it look new again. 

When choosing the paint color, opt for neutral shades rather than bolder ones. After all, you want to cast a wide net and bright, bold colors on the walls might not appeal to everyone. So stick with warm neutral shades that add to the welcoming atmosphere you’re attempting to build. 

Optimize the exterior

Curb appeal is extremely important when you’re trying to sell your home. Potential buyers most likely won’t even walk in the house if they’re put off by its exterior. This means you have to ensure that the facade of your home and the yard, if you have one, are in great shape. 

Trim the hedges, cut the grass, and remove any unsightly weeds from the yard. If the paint on the outside of your home is peeling, consider giving it a touch up or, if that’s too much work, power wash it to remove dirt and grime. Also give the outside of the windows a good washing to make them sparkle. 

In addition to making all the existing parts of the exterior look nice, you might even introduce new items that improve the look of your home, such as freshly planted flowers or patio furniture. 

By properly staging your home, you can make it sell faster at a higher price. Every bit of time and work you put into the staging will likely pay dividends in the end. So be sure to go the extra mile in trying to turn your old house into a stranger’s dream home. 

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Neighborhood Red Flags to Be Aware of When Buying a Home

When a home buying budget is tight, there’s always the temptation to buy a fantastic, big house in a less costly area. However, buying a home in an undesirable neighborhood might be a huge mistake, especially when it’s time to resell in the future. Occasionally, there are some qualities you can’t discover about a neighborhood until after you’ve moved in. But there are ways to scout out red flags ahead of time.

When you see homes that are rundown throughout the community, it could be a sign that the residents have given up and the neighborhood is in rapid decline. A street that is full of homes with broken/cracked windows, overgrown, unkempt yards, home vacancies, gutters filled with leaves and vines, sagging rooflines, pooling water in yards, homes with obvious chipping paint & broken fences should sound off an alarm. It’s a clue that the neighbors don’t take pride in their homes and with no upkeep, they can end up decreasing the property values for the entire street.

Are there too many houses that are for sale in the neighborhood? When driving through notice if there is an abundance of “for sale” or “for rent” signs. It everyone is trying to sell, it’s probably not a coincidence. There are plenty of reasons this could be going on, but it’s important to have your Realtor dig in and find out the details. Also, check with the local police department and find out about the crime – a real reason people would be making a mass exodus from the neighborhood.

How is the local school system? Are there fewer students enrolling? A sure sign of a healthy community is a blossoming school. Another reason to have a good, knowledgable Realtor with you – he/she should know all these details or at least where you can find the information about the schools.

Most streets have some cracks and bumps but are you noticing big potholes in the neighborhood? This could mean that this is an area of neglect in the city. Is the local park a mess? If you can see that there is no organization to take care of the streets, the parks and any public spaces in the neighborhood it is a sure sign that the property values are headed down.

Drive through the neighborhood on a beautiful day. Do you see people out and about? Kids playing ball in yards? Bike riding? Anyone sitting on front porches? A big red flag if you don’t see people. This could signal that residents stay inside and don’t allow their children to play outdoors because they don’t feel safe outside. Again, check with the local police department.

The Bottom Line: Attention to the surroundings of any neighborhood is important. Often, the focus is on the home and how perfect it is for you, but a huge part of the way you live is where you live. You’re purchasing a home AND the neighborhood. A good Realtor will remind you that the overall area the home is in can/will impact the resale value of the home. Buying a home in an area that is decreasing will create problems in the future.

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Buyer’s Market Vs. Seller’s Market

What is a Buyer’s Market?

A buyer’s market occurs when the availability of homes (supply) exceeds the number of buyers looking for a home (demand). Anyone looking for their next home to buy, a buyer’s market is the ideal time to make the move. The ability to but a fabulous home for a lower cost is greater.

Homes may remain longer on the market if trying to sell during a buyer’s market. There are so many homes available thus securing a buyer is tougher and lowering the price might need to happen.

What is a Seller’s Market?

A seller’s market occurs when demand exceeds supply. In other words, there are many interested buyers, but the real estate inventory is low. Since there are fewer homes available, sellers are at an advantage.

In a seller’s market, homes sell faster, and buyers must compete with each other in order to score a property. These market conditions often make buyers willing to spend more on a home than they would otherwise. Therefore, sellers can raise their asking prices.

Due to the shortage of housing, these conditions often lead to bidding wars. During bidding wars, buyers will make competing offers and drive up the price, typically above what the seller initially asked for.

Determining if it’s a Seller’s Market or a Buyer’s Market

You can use supply to determine if the market favors buyers or sellers. As a general rule, a neutral market will have 6 months of housing supply. This means that if there’s less than 6 months worth of inventory, it’s a seller’s market, and if there’s more than 6 months’ worth of inventory, it’s a buyers market. When determining if it’s a buyer’s or seller’s market, you must look at housing supply on a local level, usually by neighborhood or zip code, as it’s not uncommon for areas in the same city to be in different markets. 

How well a home is bought or sold is dependent upon the market the home is currently in. Just because the news says the nation is in one market doesn’t mean it is the same everywhere. Meet with a Realtor for the best information. Any strategy used to buy or sell a home is also dependent on the market it is in and the Realtor. Choose an agent wisely, stick to the strategies and homes can be bought and sold in any market.

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Red Flags When House Hunting

Red flags can appear anytime during a house-hunting process and depending on the size of the problem, it could signal that it’s time to walk away. Some slight problems or minor defects can be fixed, but some issues can seriously detract from your investment, and even endanger your health and safety.

Foundation Issues: If your home inspection report lists concerns with the integrity of your home’s foundation, don’t ignore them.  While all poured concrete foundations will crack at one time or another, hairline cracks are not an indication of a problem. If a crack is wider than 1/2 inch, however, it’s a good idea to have a foundation contractor examine the area. This also holds true for cracks that appear to have been recently patched. Large cracks can indicate an unstable foundation. Not all foundation issues are expensive to fix. However, major structural problems that require stabilization using hydraulic piers can cost a lot of money.

Electrical Issues: If a light switch does not work when you flip it, it’s probably just a minor electrical issue that can be fixed later. But, Outdated wiring or too little voltage is cause for concern. Not only will you not be able to hook up all your electronics and appliances, but problems with your electrical setup can also increase your risk for a home fire. Major electrical issues can end up being costly projects that require permits, professionals, and inspections to bring up to code. 

Roofing Issues: A complete roof teardown is a substantial investment, so it’s important to know how old the roof is, particularly important in areas of the country where there is a lot of snowfall since that can shorten the life span of a roof.  Besides the costs of replacement or repairs, leaky roofs can lead to other problems like mold, rot, and water damage. 

Mold: If water damage or mold is found in the home, consider it a red flag. In truth, most homes will have some mold in crawl spaces and attics, and not all mold is bad for your health. But, important: mold can mean there are other problems, like water leaks from the roof or major appliances, that could be costly to correct. It’s imperative that the source of the mold is found. Otherwise, the problem could worsen, and you could end up with a health hazard.

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