Tag: marketing

Live Feeds, Video, Social Media & Real Estate

Social media is a vital tool that realtors should absolutely use to grow their businesses, a way for buyers to discover home listings, show their expertise, and start developing relationships & leads. If you’re not using one or all of the social media platform options, you’re at a disadvantage, because your competitors probably are.

Instagram, Facebook, TikTok, Twitter & Linkedin are all free forms of advertising the homes you are selling. At this point, anyone with a smartphone, from kids to a retired relative is on one or more platforms. For a small price, you can have the option for boosting any post you make for the ability to become even more visible as well as have the option to reach the “exact” audience you are selling to.

Whether you’re working with an agent or selling your home on your own, how the listing is marketed is crucial. Sharing attractive, important, and relevant content daily is how to play the social media game. The images and videos you use should be of high quality.

These platforms can put Realtors and buyers in the same room together, yet miles and states away via live video. Just like an in-person showing, these live showings should be pre-staged, the walkthrough must provide the clients with a sense of the layout, and the online experience must be easily accessible to all users.

The outside of the home is important, too. It’s where you should begin your live tour as you would normally. You’ll want to make sure the buyer is getting a good look at the exterior from all angles. They will want to get a grasp of the home’s curb appeal, the parking situation, and the surrounding neighborhood as much as possible. Be ready to answer questions from viewers as they watch.

Video messages, live or pre-taped in your social media posts will enable your audience to feel like they know you and slowly want to work with you. Especially when you use the “stories” on Facebook and Instagram as a place on social that feels more authentic and real. Stories are where the viewer will discover more than what you share on your feed. You will be giving them direct access to you as you give them a visual, quick way to clearly see who you are and how you might be able to help them. Don’t be shy, just start talking and sharing. After a few times, this will become part of your routine.

The Bottom Line: All of these platforms are additional opportunities to grow your real estate brand and establish connections through fun, interactive experiences. Building your brand as authentically as possible through beautiful photos and videos is essential to the success of any business. Social media should play an important role in your marketing strategy.

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Use Social Media to Sell Your Home

Whether you’re working with an agent or selling your home on your own, how the listing is marketed is crucial. Especially now, during the COVID pandemic. MLS will get you the most exposure for your home because it reaches other websites and most people online. Ask friends and family why they know, and look online for the busy Realtors using all the social media platforms and then interview her to see how she will take advantage of all the opportunities to get your home in front of people.  It is now more important than ever that the person hired to sell any home utilizes the internet and social media for promotion. Most American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

Photographs:  The very best Realtor should help stage and prepare the home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook:  Now those beautiful photos need to be posted and announced, showcased and marketed. A good Realtor might even host open houses via Facebook LIVE and interact with people that are watching. Another option is to make a targeted ad and pinpoint people by location, interests, behaviors, age and more.

Instagram:  The worlds largest photo sharing platform is the perfect place to showcase the photos taken of the home.  A good Realtor should know how to use hashtags because that is how Instagram helps users find relevant content. Spread the pictures throughout the day.

The Bottom Line: Everyone wants a Realtor that can be trusted and will do everything she can to get the most money for a home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

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Facebook Can Sell Your Home

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Take advantage of Facebook to sell your home — and be certain that the  Realtor you choose is social media savvy. The Facebook universe is voluntarily giving up its demographic information daily and 1.5 billion members can be directly reached. 

Video: Currently Facebook is fond of videos versus still images, which means the powers-that-be are at work with the algorithms of the platform that make the decision as to what a user will see on their newsfeeds, and video is at the top right now. Giving a tour of your home either live or prerecorded focusing on the best selling points of your home should be one of the first things posted. Invest in a photographer/videographer, it will pay off in the end.

Photos: Hiring that photographer/videographer will come in handy for these. People love pictures. Plain texts on Facebook rarely get the views that a post with a beautiful photo gets. Take advantage of the fact that social media users are visual beings and are attracted to properties they see while casually scrolling through Facebook. 

Post with a link within the text: In other words, put up one of your beautiful photos, with a short, well-worded text and the link at the end to click. Facebook wants us to stay on its platform and not navigate away. If the picture is the link to the MLS listing, the weight for the algorithm will be weighed much lower and miss newsfeeds. 

Facebook ads: Put aside a little money beyond the costs of advertising in your local classifieds, and consider buying a Facebook ad that goes to a web page showcasing your home.  The precision is incredible – you can target users according to various criteria, including location, gender, age, education, workplace, etc. Best of all? You don’t need to spend a lot of money on an ad. Start low – even just $5. 

The Bottom Line: Embrace Facebook for home selling. Over 90% of homebuyers start their hunt online and they will never even get in the car to go see a home for sale if the online presentation is not compelling. Write posts about what made YOU buy the home. Make the posts personal and detailed. Facebook’s ability to target posts and ads to your core demographics are invaluable.  69% of Realtors use Facebook because it works. Find that Realtor. 


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Marketing Your Home to Sell

The MLS will grab the largest exposure for homes on the market because it reaches other websites and the most people online. However, anyone selling their home should interview and find the most aggressive Realtor that will take advantage of all the opportunities to get the home in front of people.  It is now more important than ever that the person hired to sell any home utilizes the internet and social media for promotion. 70% of American adults are online. More than 1 billion people in the entire world log in to Facebook on any given day. The potential to reach a huge number of people is exceptional.

Photographs:  The very best Realtor should help stage and prepare the home for professional pictures. All rooms should be clear of any clutter. The pictures MLS displays are usually grainy and poor quality. Homebuyers more times than not, begin the search for their new home online. Take advantage of this. Stand in the doorway to rooms and snap the photo shooting into the room.  There are never too many photos!

Facebook:  Now those beautiful photos need to be posted and announced, showcased and marketed. A good Realtor might even host open houses via Facebook LIVE and interact with people that are watching. Another option is to make a targeted ad and pinpoint people by location, interests, behaviors, age and more.

Instagram:  The worlds largest photo sharing platform is the perfect place to showcase the photos taken of the home.  A good Realtor should know how to use hashtags because that is how Instagram helps users find relevant content. Spread the pictures throughout the day.

The bottom line: Everyone wants a Realtor that can be trusted and will do everything he/she can to get the most money for their home in the least amount of time. The Realtor is the homeowner’s advocate. The marketing of the home should be exceptional.  Beyond using the MLS (Multiple Listing Service) there should be professional pictures to use on websites and every social media platform available.

 

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