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Making a Small Home Appear Larger

Are you putting your smaller home on the market to sell and want it to feel and look bigger inside so that it will appeal to more buyers? Or, did you just buy a house that was empty but now that you have moved your belongings in the home is tighter than you thought? There are plenty of ways to make each room look and feel bigger than it is. You don’t need to renovate or knock down walls to make a small room feel bigger—just incorporate these smart design moves to visually expand your space.

Declutter the room relentlessly. Really important and the first thing you can do to make any room look or feel larger. Get rid of things you don’t use or need. Unnecessary clutter can make a room feel small and cramped and make it harder to navigate around.

Use very light colors or very dark colors to give a room depth. Medium shades can make a room appear smaller, but when you use bright whites and deep dark paint colors, you create contrast, which creates depth and the illusion of a larger space. Lighter colors reflect light, making a room feel brighter and larger, while darker colors absorb light and make a room feel smaller and closed in.

Scale it down. Furniture in smaller rooms is all about proportions. To create a sense of roominess, always leave a little air in between the sides of your furniture and the walls. Avoid heavy, big pieces that take up a lot of usable area in the room. A sleek sofa or chair will give you as much sitting room as an overstuffed couch but will take up much less of your room.

Rearrange furniture. By simply rearranging the furniture in a room and creating a different layout, you might end up with more space, open the room up, and make it easier to navigate. If there’s a piece of furniture in your room that doesn’t get much use, consider removing it to free up some space.

Reflections. Mirrors can make any room look bigger. Consider having at least one huge mirror in the room. Mirrors reflect light, therefore, make the room brighter. The reflection creates an optical illusion of a continuous space which is perfect for a small room.

Let the light in. If you have large windows in your room, don’t cover them up with dark, heavy curtains or blinds. Open them up and let all that natural light in. Hang your curtains higher and wider to make the windows look larger. It really draws the eyes upwards, making the room appear larger and taller. Or you could even forego window treatments altogether for a really open, fresh look.

Find the perfect rug. An area rug that is too small for a room can make the room feel much smaller. The best idea is to find a rug large enough that you can place the front feet of the furniture on it, such as couches or chairs. A nicely sized area rug allows the eyes to go from end to end of the entire room, which makes the room feel much larger.

Lighting and artwork. Fun and interesting light fixtures will draw your attention upward, creating an illusion of height. Hang paintings or artwork to add a focal point. One large painting works better than a group of several small pieces of art.

The Bottom Line: There really is an ‘art’ to living in a small home without feeling cluttered and/or cramped. If you are selling your home, ask your Realtor for advice. Don’t take offense if they think you should get “rid” of things, simply place them in storage. When you are pressed for room, every little decorating tip can help.

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Choosing a Realtor

Looking for the best real estate agent, one that is an experienced professional who listens to your concerns and knows their market? That person might not necessarily work at the largest brokerage, close the most transactions, or make the most money. Real estate professionals have a saying that 20% of the agents do 80% of the business. Your goal is to find one among that that 20% to work for you, but it’s not as challenging as you might think.

Read Reviews

Online reviews are one of your best assets when it comes to choosing a realtor. Read all of the reviews that you can find before selecting who you’ll work with, and look for an agent whose previous clients have only positive things to say about their experiences. However, if you read one with great reviews as well as c few complaints, be able to distinguish whether the complaints are about the individual realtor versus complaints about the stress of the home buying process itself.

Ask friends, families, coworkers, and anyone else whose opinion you trust if they have any local agent referrals. Previous buyers are one of your best assets for finding a great Realtor since they can speak honestly about their own experiences. Plus, you can trust that if someone you know is giving you a recommendation, chances are it’s because they enjoyed working with that agent and would work with them again.

Interview A Few Agents

Real estate pros urge buyers and sellers to interview at least three agents.

Always ask an agent for a list of recent references.
Ask each agent you’re considering how they plan to help you find the perfect home (for buyers) or market your home (for sellers)
Note how an agent responds to your inquiry. If the answer is fast, thorough, and informative, there is a good chance you will get that type of service throughout your buying or selling process.
Ask to be provided a list of their recent sales, not just a general number of sales or sales volume.

Listing Price Determination

No one, not even the best Realtor can tell you how much your home will end up selling for. Good Realtors will show you comparable sales, pending sales, and active sales in your neighborhood and surrounding areas. Ultimately, the buyer tells you the price that is right. The Realtor you choose should suggest a list price that will attract that buyer and then where it goes from there is up to the buyer.

Consider this:

To get a listing, sadly there are Realtors out there that will bend the truth. Since they can not guarantee a sales price, the Realtor that quotes you the highest price should be able to back that up with facts and figures. If the agent does not have any good stats, that might be a red flag.
Watch for the Realtor that gives you a range of prices that depend on factors such as location, the market and any improvements you have made in your home.
Pricing a home is an art. Realtors have no control over the market, only the marketing plan. If it is priced right, you’ll get an offer. Priced to high, you might not get a single showing and end up reducing the price leaving buyers to try to figure out what is wrong with your home.

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Clear to Close: The Closing Table

From Contract to Closing Table: Avoiding Pitfalls - Houseopedia

Your offer was accepted, the inspection is over, anything that needed to be resolved has been. The only thing standing between you and moving into your new home is the closing table. What should you expect?

Preparing for the closing date:

Depending on how condensed your contract period is, you may receive the final settlement and HUD-1 statements with enough time to review them with your lender and real estate broker. It isn’t uncommon, with the volume of new mortgages and refinances, to receive these documents just hours before closing. Either way, you will have time at the closing table to have all your questions answered about the details and account for every penny of the transaction.

Prior to your closing, you will do a final walk-through of your new home with your broker to inspect its condition. This is your opportunity to ensure all agreed upon inspection items have been completed, the condition of the home hasn’t changed from when you went under contract, and all contractual items are in the home. The final walk-through is not an opportunity to re-inspect the home.

WHAT TO BRING TO CLOSING

Make sure to bring a form of government issued identification for the closing agent to verify you are, in fact, you.

You must bring funds that are immediately available for withdrawal, which includes wire transfers, cashier’s checks, or teller’s checks. Title companies vary slightly as to what they will accept as good funds, so ask your Realtor before you gather documents. The actual dollar amount you will be required to bring to closing will be derived from the settlement statement prepared by the title company.

AT THE CLOSING TABLE

The closing is usually held at a title company location that is convenient to both parties of the transaction. Most closings will include the seller and seller’s agent, buyer and buyer’s agent, lender, and the closing agent. With more complex transactions there may be attorneys present for one or both sides.

There are three parts of the closing, the first two parts pertain to transferring the real estate from the seller to the buyer. This includes all the documentation and accounting for the transfer. If you are borrowing money, you will need to complete the third and final part, paying for the home. This portion will contain the majority of documents and disclosures required by your lender. Your lender should be present to answer any questions you may have during this section.

The keys!!

Once all the documents have been successfully signed and all money dispersed, you are now the proud new owner of the home! This will also be a good opportunity to ask the seller any additional questions you may have about your new property. It is also a good idea to exchange contact information in case questions arise during the move-in process.

The bottom line

Though it may seem like the closing process is a lot of complex work, it’s worth the time and effort to get things right instead of hurrying up and signing a deal you don’t understand. Be wary of any pressure to close the deal fast. Real estate agents and other entities helping you will want their cut, but they won’t be around to care about the problems you could face in the long run from a bad deal.

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Bathroom Changes to Sell a Home

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One of the most effective ways of improving a home’s desirability to buyers is a great bathroom remodel. Bathrooms are always high on potential buyers’ lists, therefore making an investment in updating your home’s could possibly be one of the best options for increased resale value.

Repair and Repaint: Cleanliness is important and a fresh coat of paint will make a big impact. Match the paint color to the existing tile or stone for the most expansive, modern look. If you have ceramic tile that is perhaps a little too colorful already, a simple white paint on the walls will be the easiest choice.

Improve storage space: Storage is important in the bathroom. Add improved options with a deeper medicine cabinet, storage above the toilet and adjustable shelving in the linen closet, if there is one. Installing pull-out shelves in a vanity is also a great way to expand storage space.

Replace all fixtures, faucets and door hardware: Much like fashion, the right jewelry will make a simple outfit look like a million bucks. There is nothing like a brand new faucet set to spruce up the sink area and add sparkle … not to mention the fact that old fixtures are harder to keep clean, can be rusty and simply look tired. Purchase a new toilet seat or if your budget allows, completely replace the toilet itself.

Replace the vanity or pedestal sink: If the countertop is in good condition, a simple paint job on the vanity will be an quick DIY upgrade. Pedestal sinks are often classic in design style and don’t usually look out of date. However, they don’t offer any storage and if space is needed, a new vanity might be the right choice.

Even some minor upgrades to bathrooms can make a big impact on buyers. Some of these less expensive options would be:

Paint or refinish cabinets instead of replacing them.
Install a new toilet (white and comfort height, with an elongated bowl).
Add new lighting, like sconces that give a high-end look.
Include a new mirror or recessed mirrored-front medicine cabinet.
Update hardware and make it match throughout, including knobs, pulls, the vanity light, faucets and towel bars
Replace scratched or cracked countertops (consider buying a prefabricated vanity with the counter included for ease and affordability)
Deep clean — getting rid of rust stains, scrubbing every surface and recaulking can make a big difference.

Get in touch with a Realtor that has the most knowledge about your neighborhood. Learn what buyers are looking for right now. Get an expert opinion, get several opinions and see just what type of updating and repair work would be required to sell your home for a good price. Do you need to update the bathroom, or just give it a good clean and paint?

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How to Decide Between Renting and Owning

The possibility of owning a home is exciting, but it’s easy to get swept up in the glamorous and fun aspects of this buying decision. While it can still be a fun process, deciding whether to rent or buy is a difficult personal decision that requires the thoughtful consideration of a variety of factors.

Due to the immense financial investment, long-term commitment, and overall risk associated with buying a home, you’ll need to analyze your financial situation, the current housing market, and your goals to determine whether renting or buying is right for you. While it can be a substantial risk, especially if you don’t plan carefully, it can also be a highly beneficial investment.

Weighing the general pros and cons and cons is one thing, but when it comes to making the right choice for your lifestyle, it comes down to evaluating the hard facts of your personal situation. To start you off on the right track, there are some important questions to ask yourself to help guide your decision.

Is It the Right Time to Buy?

It’s important to understand where the housing market stands right now so you have a basic understanding of what you’re entering into purchasing property.

Timing is everything when it comes to buying a home. You need to consider whether it’s a buyers’ or sellers’ market, what seasons see the most competition, and how the current state of the economy will affect mortgage rates, the ability to get approved for home loans, and property prices.

As we saw with the Great Recession, we are now experiencing stock market issues and job losses which are impacting the housing market. This is all due to the COVID-19 pandemic, which has halted normal life for most people. Even after things begin to return to normal, the effects the pandemic has had on the economy and individual financial situations is expected to last for quite a while.

According to Whiterock Locators, here are some of the current housing market issues you should be aware of:

Lending restrictions are becoming more rigid
Salaries are not increasing at the same rates they used to
Housing costs are high with an average of over $300,000

With this information in mind, you can determine whether now is the right time to even consider purchasing real estate.

Can You Afford to Buy?

According to iProperty Management, buying is more affordable than renting in about 64% of U.S. housing markets, which is why many people who’ve been content renting are now considering taking the leap into homeownership. However, one of the most important questions you need to ask yourself is, “Can I afford to buy?”.

Whether it’s a home, apartment, or condo, purchasing real estate is an investment. First, you have to save for the down payment. While in the past, down payments have traditionally been 20%, that requirement has become much lower with the many new loan options available—especially if you’re a first time buyer.

Down payments are typically much lower nowadays; the average down payment was 6% in 2019, according to the National Association of Realtors. That said, it’s still a lump sum of money (usually upwards of $10,000) that you need to have in-hand at the time of purchase—which is no small feat for many people who have barely surpassed living paycheck-to-paycheck or are now unable to make rent because of COVID-19 layoffs.

Buying a home requires more than just saving up the down payment. You also have to consider the many other costs associated with homeownership, such as:

Mortgage payments
Insurance
Homeowners’ Association fees
Repairs and maintenance
Emergencies

Not to mention, many of your bills may be higher if you’re moving from an apartment or condo to a full-size home.

If you’re uncertain about being able to manage any of these costs, and you’re finding places to rent in your budget, you may want to keep renting until you can save up or increase your income.

Is Your Financial Situation Stable?

While you can never be absolutely sure that your job is stable, you should consider certain factors to determine whether your financial situation is reasonably sound. To get a general idea, ask yourself:

Have you been in the same job for more than a year (at least)?
Do you plan on staying in the same career or is a change on the horizon?
Do you have savings to help cover the cost of emergencies?
Are you able to afford your estimated mortgage payment without making significant changes to your current budget?

If you said yes to all of these questions, then you likely have a stable financial foundation to at least consider buying. However, you should also think about whether any other major changes could affect your stability now, or any time in the near future. For example, is it likely that you’ll need to purchase a new car, go back to school, or welcome a baby into your family? If so, it may be better to hold off and stay in your rental until you’re more certain that your finances won’t be fluctuating.

Are You Planning to Put Down Roots?

If the possibility of moving is in the cards for you, you may want to hold off on purchasing a home. Unless you’re looking to flip the property, buying is typically best if you’re looking to put down roots since it’s a long-term investment. After all, most mortgages are 15 to 30 years.

However, if you live in a highly competitive region where it’s fairly easy to find reliable renters, buying a home that you can turn into a rental property may be a smart investment. Plus, if you decide to move back, you’ll have somewhere to come back to without having to search for a rental.

That said, for most people who think moving somewhere else is a possibility in the near future, or those who plan to travel long-term, it’s probably best to stick with renting for now.

Final Thoughts on Renting vs. Owning

When it comes down to it, only you can decide whether renting vs. owning is right for you. As rental costs continue to increase, for more and more people, it will likely be the latter. However, the answers to these questions will be your guide to whether you are ready to seize the opportunity and start building your own equity, or if you need the flexibility of renting for a while longer while you sort out your finances and life plan. Either way, starting the conversation to consider homeownership is a step in the right direction so you can start planning for the future and buy when you are ready.

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5 Ways to Make Your Laundry Room Work Better for Your Family

With most home washers and dryers stuck in a basement cellar or dingy garage, it can be hard to get laundry to feel like anything other than a boring chore. It feels counterproductive to handle laundry in a space that’s not pristine, and with no structure or space to a laundry room, those clean clothes too often become piles of unfolded laundry cluttering up other rooms in the house.

Luckily, there are a few easy ways to spruce up your laundry room to make it a better place to wash, dry, and fold clothes for your family. From creative storage to just the right lighting, here are five ways to make your laundry room work better for your family.

Close Off Your Laundry Room

First things first: make your laundry room into a distinct section of the house or room. If your washer and dryer are currently in a corner of a larger room, basement, or garage, create a distinct divider that makes the room its own space.

Your laundry room may be more of a laundry closet, but you can still use a trendy divider that will help keep the laundry out of sight when you have company over or just can’t think about folding socks right now. For minimum effort and cost, a curtain rod and curtains can provide that division in any design you desire.

Closing off your laundry room will not only separate your dirty laundry from the rest of your house, but also will provide a sound barrier so you won’t complain about the noise your washer and dryer make.

Other dividers, like barn doors or bamboo panels, are other great ideas based on the layout of your laundry room and the decor style of your house. You don’t have to break the bank to update your laundry room but it might be wise to factor in these costs as part of your financial goals for the year.

Install Good Lighting

Too many laundry rooms feel dim or dingy because the basement or garage lighting is subpar. Treat your laundry room lighting like any other room in the house, and invest in making it work for the space you have.

Strong overhead lighting might be the best choice for your laundry room, but consider softer, subtler recessed lighting or lighting dedicated to your work surfaces for the best experience. If your laundry room is large and may function as a utility room for other projects as well, be sure to take that into consideration too—you’ll want excellent lighting if you’re ever refinishing furniture or mending torn clothes.

Good lighting in your laundry room helps brighten the space and makes it feel like a place you want to spend time, rather than a place you are obligated to visit.

Choose the Right Sink

No laundry room is complete without a sink. Hand wash your delicates, rinse out stains, and use it as a general utility sink for messy household projects. The best laundry room sink for your family can be a great improvement and will depend on a variety of factors, including laundry room space and whether you intend to use it for more than just rinsing clothes.

Utility sinks are popular for many laundry rooms, as they have a large volume and deep basin. This makes it easy to thoroughly rinse out any article of clothing, even bulky things like jeans and sweaters. They’re also ideal for other household needs, like watering plants or even washing pets.

These sinks are often installed as standalone items, but you can incorporate them into the rest of your laundry room with creative coverings to make a flat surface for folding and hide storage underneath.

If you don’t have the space or budget for a massive utility sink, a smaller sink of any sort will still make it easier to do laundry. Make sure you install it near the washer for easy transfer of wet items, and try to preserve as much counter space as possible for folding.

Choosing a quality sink will not only allow for ease of use, but should also hold up over time. Buying a sink that can stand the test of time is hugely important when owning a home, especially as you get older and can’t do so many repairs on your own. Quality fixtures could help boost the value of your home, which is important if you choose to sell or apply for a reverse mortgage loan.

Get Creative with Your Storage

First things first in an ideal laundry room: clear the detergent bottles and dryer sheets off the top of the dryer. This feels like an inevitable layer of clutter in your laundry room, but without it, your laundry room will immediately feel a hundred times more pleasant.

There are dozens of ways you can set up your laundry room storage in a way that works for you. Cabinets over your workstation or shelves and drawers in between them are common and simple solutions for most houses. Simplifying your space with a minimal approach can have an impact on your mood and clean sheets never hurt a good night’s sleep.

If you have a closet-sized laundry room, a simple shelf above the washer and dryer can hold all the laundry room essentials. Or, some washer and dryer models come with an optional storage drawer underneath the machine, another great option for tiny spaces.

Regardless of the storage setup you have, don’t let empty bottles of detergent and fabric softener clutter up your space. Get rid of anything no longer being used, and keep smaller items like Tide pens or sewing kits in organizational bins on your shelves. When your laundry room feels neat and tidy, it won’t feel so tedious to do laundry.

Set Up a Folding Station

The hardest part of doing laundry is getting it from dryer to dresser, neatly folding it in between. We’ve all said we’ll fold it later, only to find a laundry basket full of clean clothes on the couch or dining room table three days later.

The solution? A folding station right in your laundry room. All you need is a flat surface, which can be in the form of a separate table or just a section of countertop along your washer and dryer.

Folding clothes within the laundry room keeps the chore of laundry contained to one space instead of taking over your house. You can also build your folding station to precisely the height you’d like to fold clothes, instead of uncomfortably half-sitting on your couch or bed.

To really level-up your laundry room game, install a curtain rod to hang-dry delicate items that can’t go in the dryer. It’s simple to install and creates a designated space to dry those articles of clothing, rather than hanging them in the bathroom or somewhere else inconvenient.

Your Laundry Room Can Be Better!

Don’t just take our word for it—start organizing your laundry room today and see how much better it feels to have a special space just for that dreaded chore. Keeping laundry in the laundry room makes it an easier chore to manage and you just might get it done faster. Create a space you like to be in and see how much better your laundry can be done.

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Selling Your Home with Video

With today’s technology, house hunting has gotten easier. Buyers can view properties in great detail, without ever leaving the comfort and safety, especially in the current COVID-19 lockdown, of their home. Hiring a Realtor with the knowledge of video technology is in your best interest as a seller.

Tips for Selling Your Home with A Video

1. Research Other Videos – Do a comprehensive search on the internet for the best examples you can find of home-selling videos. Look at how they are produced. What did you like about them? What drew you in? Videos that are shorter, well lit, made with a stable (not shaky) camera, and have great content continue to sit at the top of the pile for buyers.

2. Focus on Strong Points – Why did you buy your home? What inspired you to buy it? Did you do renovations? Any new appliances? Custom features? These answers should be highlighted to sell the home. You don’t need to go through each room. Less is more. Tape the best features and grab that buyer’s attention and leave them wanting more.

3. Showcase Outside Features – Bring the video outside and focus on the updated features, if any. Show your landscaping, even scan around the neighborhood. Do you have an incredible view? Show it. Capture attractive blooming flowers, snow-covered features, healthy green lawns, and any other features that made you love your home.

4. Hire A Professional Videographer – It is possible with today’s technology to shoot your own videos with relatively simple video cameras and tripods – even smartphones – but do you have the skill to create and edit the video, as well as post it on social media and on a website and then to use a proper description and title to show up on search engines?

Hiring a professional for the video and then a Realtor for the selling process is the best avenue to take. Together they can both advise you on the best way to stage and prep your home for filming. If you search you will probably be able to find a Realtor with the skills to take beautiful videos.

5. Prepare Your Home – Keep the filmed areas clean and uncluttered, with open arrangements and no personal effects. It is important for viewers to visualize themselves and all of their belongings in the home. With a well-done video, you are more likely to sell your home quickly and at the very best price.

The Bottom Line: If you really want to impress home buyers, you should enlist the power of visual storytelling. A compelling video not only immerses potential buyers into the experience of your home but also establishes an emotional connection by highlighting what makes it special. While photography will always be essential to the real estate marketing mix, a well-produced video can make a home come to life in ways that even the best photography can’t.

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Unable to Pay Rent During COVID-19

The rent is due. But so much has changed since last month due to the COVID-19 pandemic shutting down businesses everywhere. Millions have lost their jobs or taken pay cuts. Because of this there are people who rent their homes and cannot pay their landlords who in turn can’t pay their mortgage. Some local governments have moved to stop evictions and foreclosures for everyone, and there are even some freezing rent and mortgage payments entirely.

If you are a tenant who can’t pay rent because of the stay-at-home order closing your place of employment, most states urge you to act quickly to uphold your rights.

Let your landlord know in writing as soon as possible, no later than 7 days after the rent is due. Make sure that it states that you can’t pay the full rent due to reasons related to COVID-19.
Get all documentation together that proves that you are unable to pay your rent. This may include notices of a layoff or reduction in hours, your pay stubs, bank statements, and any medical bills. If you can get a signed letter from your employer that explains the situation – even better.

Then, depending on where you live in America:

The $2.2 trillion stimulus package includes a moratorium on all evictions from any buildings financed with a federally backed mortgage. (Fannie Mae, Freddie Mac, Department of Housing and Urban Development)
If you are not living in one of those federally financed buildings, there are many states that have issued broad moratoriums on evictions that apply to all rental units, with many lasing 30-90 days.
- A moratorium means that your rent is deferred, and you will end up with back payments due when this emergency is over. There are advocacy groups calling for the cancellation of rent payments during this crisis which would include full or reduced payments and some further aid from the government.
In some states, evictions can’t happen because the court isn’t even in session.
There are 12 states that have not stopped evictions.

The Bottom Line: Laws vary by state and even making partial rent payments without coming to an agreement with your landlord won’t keep you from being evicted. Get informed of your rights and then reach out to your landlord. Google “tenants rights” in your city/state. Offer documentation as some renters who are still able to pay rent are unfortunately using this crisis to stop paying. Remember you are not alone. Millions of people around the country are in your shoes. For the most part, landlords want to keep you in your home. Whatever you end up agreeing to with them, get it in writing. Most importantly: keep yourself informed and educated.

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Four Things You Can Do Right Now To Get Your Home Ready To Sell

Price: An unrealistic price tag is the top of the list. Most of the time when a home isn’t selling it is because it is overpriced. No matter if the market is a “buyers” or a “sellers”, no one will overpay for a home. A Realtor with experience especially one that knows your neighborhood will help you to evaluate and set the right price. Search the internet to find a Realtor.

Landscaping: The very first thing buyers see when they pull up to your home for sale is your yard – the lawn, the plants, flowerbeds. You don’t have to spend a lot of money. Mow your lawn, remove sticks and leaves, trim your bushes, add some mulch in flower beds and trim trees if needed. Clean the gutters, patch up the driveway and the concrete walkways. If you have a fence, look for where it might need repairs. Add some potted plants.

Exterior: Not only will buyers notice the landscaping, but the outside of your physical home will speak volumes about what the inside looks like. There have been times that buyers cancel going into the home just by judging the outside. Consider updating projects that will make a big impact on the look of the home. Repairs like, roofing, siding and replacing windows. Or simple projects like painting the front door & adding new hardware to it. Rent a pressure washer for the exterior to get rid of dust, grime, and mildew.

Depersonalize: Take the “home” out of your house. Spend time gathering personal items like family photos, memorabilia, personal keepsakes and anything political. You want future buyers to be able to picture themselves in your home. Most of the items in your bathrooms are probably personal, makeup, toothbrushes, bathrobe, etc. The best rule of thumb is to remove everything from your bathroom counters and in bathtubs and showers first. Then put back only a few decorative items like a hand towel, bath salts or candle but no personal care products.

The Bottom Line: Everyone is limited right now on where they can go. The safest place to be is at home. So, if you are planning to put your home on the market there are many things you can do while you are in “lock-down”. If you really think about it, there has never been a better time than now to get projects done at home.

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Use Social Media for Real Estate Especially Now

Right now, during the Covid-19 Pandemic, most of the world is shut in their homes and on the internet. There are people selling their homes, people looking for a new home and some people just killing time while in “lockdown” looking at real estate. All online. Social media is an important tool for Realtors, now, during this crisis, more than ever.

Set up your real estate business on business pages for social media accounts on all the most popular platforms: Facebook, Instagram & Twitter. These companies have made it easy.
Take a look at the competition. See what other Realtors with big platforms are doing as well as those not as popular. Look for the differences and avoid mistakes and replicate success.
If you have had beautiful pictures taken of a home for sale and post them on Facebook and Instagram. Write informative and interesting content to go with the photos. Always remember that these platforms are “social” and the minute you start “selling” you will turn people off. Draw people in with your photos and tell great stories to go with them.
Do live stories for Instagram that also share to Facebook from the property. Have some fun and let people “meet” you. The more real you are, the more new “friends” you will find wanting to watch and follow you and eventually some will become clients.
Use hashtags on Twitter and Instagram. To be able to find the people you want to reach, you have to learn what is trending. Twitter lists the “trending” hashtags on the home screen of your page. Create your own hashtag and use it consistently on every post. Hashtags are a way of communicating and expanding your business on social media.
Go beyond the pictures of the home for sale. Post photos of the neighborhood events, local businesses nearby, school information, other clients closing on their new home, and even testimonials (use a client’s photo, or just a picture of their home).

The Bottom Line: While social media should be used for engagement (socializing), it is also an excellent source for direct lead generation. The report by the National Association of Realtors, says that 47% of real estate businesses note that social media results in the highest quality lead compared to other sources. This is one of the greatest advantages of social media marketing for realtors.

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