real estate Archives - Page 24 of 29

The Visual Marketing of Instagram and Real Estate

Realtors: Instagram should be a part of your social media business marketing plan. While you may not land your biggest home buyer or seller, using this platform to market your business, the culture of your business and the value can absolutely improve your reputation and help you to reach people others can’t. Set up a business account separate from your personal profile and use the analytics you will have access to.

Learn exactly who likes your posts. You will have the ability to reach out to potential leads just by seeing who “liked” your post. Expect 10x more engagement on Instagram than Facebook. Don’t be afraid to be personal.

One billion people use Instagram every month. And, 500 million users login and use the Instagram platform every day.

Instagram is a free form of advertising and almost everyone knows about it. Right now anyone with a smartphone, from kids to a retired relative is on the platform. However, for almost nothing, another option for advertising your real estate listings on Instagram is to promote individual posts. When you have a business account, Instagram gives you the option to reach more people by promoting posts.

It shows off real estate listings. Post stunning photos, video walkthroughs and anything else that might sell the home. Beyond the photos, show your personality. The homes may be fantastic, but sell them YOU so they not only come to see your listing on your page, but your personality and let them learn if you might be someone they want to work with.

Hashtags are the new SEO. As a Realtor, you can rank higher in an Instagram search with the perfect hashtag than you may be ranking with your traditional SEO approach to search results pages. Do the research and find other Realtors that cater to the same audience you want to find. Learn the hashtags they use, the calls to action they include, the captions they write and the content they share.

Make your post beautiful and post often and enjoy the rewards of more engagement and traffic. Posts with a lot of likes will be at the top of the users’ feeds, thanks to the Instagram algorithms. Be sure to use video in your social media marketing strategy. Right now it is the most powerful way to connect with anyone who follows you and their friends. Right now, Instagram allows you to post 15-second videos to your Stories and 60-second videos to your feed. Use it.

The Bottom Line: Like it or not, the internet has become the go-to resource for would-be homeowners as they prepare to purchase a home and all real estate agents need to be using Instagram to market to potential clients. Using Instagram for real estate takes time and effort, but the process of creating posts and engaging with others online can be rewarding. Have an Instagram presence that you work on daily, even if briefly, and get users engaged in what you have to offer. While running ads on Instagram can be a useful step when starting off, the momentum comes from continued social engagement.

Share This Post

Buying a Foreclosed Home

Buying a foreclosed home – bank-owned – comes with risk but can be a great deal. Foreclosed homes are inundating the real estate market and can be a great opportunity.

Get an Inspection. Foreclosed homes are sold “as-is” and are owned by banks that don’t and won’t make repairs to the property. It must be understood that in most cases these homes have been poorly maintained as the owner often vacates the home because they could not make their mortgage payments. The maintenance and condition can be an issue because of the circumstances under which the owner had to move out and the amount of time the house has been unoccupied. Not every bank-owned property needs repairs – but many do. While you can’t get the bank to fix the problems the inspector finds, in many cases, you can use it to negotiate a lower sales price. An inspection helps you to know exactly what you are getting into.

Get comparative market analysis. Never assume that a foreclosed home is listed below market value. There is a common misconception that buyers will get a good deal on foreclosed properties. The bank’s goal is to recoup as much of their money as they can and will put the home on the market for more than it is worth. A good Realtor can help you know what prices of other homes in the neighborhood are selling. Knowing this information coupled with the inspection results, you will be better able to determine what price you will pay for the home.

The process to close on a foreclosure can take more time. The offer you prepare to make will go to a bank, not to an individual seller. There are many layers of approval that the offer must go through. Foreclosed homes more times than not run into title issues, such as uncovered liens on the property that can further delay and complicate the situation. Using a Realtor that is skilled in foreclosures is highly recommended.

The Bottom Line: Learn as much as you can about the foreclosed property as possible. Know your own financial situation because often buyers underestimate how much money they will spend to fix the property to make it habitable. A home in need of repairs is a big project to take on. Assess how you will pay for the property. If you don’t intend to pay cash, you should have a preapproval letter from a bank or other lender. Use a Realtor and consult with a real estate attorney who understands foreclosure law in your state.

Share This Post

Thinking of Buying a Home But Have Bad Credit? Here’s What You Can Do

The financial path to homeownership can be difficult—especially if you’re building your credit score from scratch or rebuilding it after a financial disaster. Lending companies can be fussy, and if your credit scores are low, the chances of you finding a lender willing to provide a home loan with favorable terms isn’t always likely. But it’s not impossible! If this sounds like the position you’re in, consider these four tips to help you buy a house even if you have bad credit.

Tip 1: Find Out What Your Credit Score Is
The first order of business when determining your home financing options is to get your most recent credit score. Contrary to popular belief, checking your own credit won’t actually lower it. That’s because doing so is considered to be a “soft inquiry,” or a case where your inquiry does not appear on your credit report or impacts your credit scores. It’s also important to keep in mind that you have numerous credit scores lenders might use to qualify you, but you’ll minimally want to find out what your scores are from each of the major credit-reporting agencies: Equifax, Experian, and TransUnion. You can request a free copy of your credit report once every 12 months from any of the agencies above.

Tip 2: Look for Errors on Your Credit Report
While assessing your credit report, you may want to be on the lookout for errors that can harm your credit scores. Delinquencies and derogatory marks alone can make up 35 percent of your FICO score. Check to make sure all personal information (name, address, employer, etc.), public records (bankruptcies, repossessions, foreclosures, etc.), credit accounts (payment history and open accounts), and inquiries (applications for credit) are accurate. If you spot an error, file a dispute with the credit-reporting agency with which you identified the error online, by phone, or by mail for a chance to correct the issue and improve your credit.

Tip 3: Assess Your Options
Once you know your credit scores, you can begin to understand what types of loans and rates you qualify for. Although the scores a lender chooses to use when reviewing your credit can vary, most use FICO® scores, which range from 300 to 850 and 250 to 900 for specific industries. To obtain a loan with the most favorable interest rates, you’ll generally need to have scores in the mid-700s or higher. If your scores fall between the mid-600s or lower, you may find it difficult to find a lender willing to provide you with a loan. There are, in fact, some lenders who make use of FHA-backed loans, which require no minimum credit score or a down payment; however, this option can be a slippery slope, as each lender is allowed to set their own requirements, which might call for a substantial amount of money up front. Whatever the case, weigh your options carefully and choose whichever won’t put you under undue financial duress.

Tip 4: Rebuild Your Credit
If, after weighing your options, you don’t find a loan with favorable enough conditions, it might be a good idea to put a hold on buying a house and increase your credit scores. Ideally, you should start this process over a year or two in advance to allow enough time for your efforts to take effect. For instance, you’ll have more time to pay off existing debt and for delinquencies to age off of your report. Throughout this process, it may be beneficial to switch from a traditional bank that may deny you access to your checking account in lieu of poor credit and switch to a second chance banking option that won’t penalize you for credit mistakes and will work with you to enhance your financial livelihood. By simply making nominal increases to your credit scores, you might open up new doors that can help you purchase the home you’ve always wanted.

Share This Post

Negotiating When Buying a Home

A great, seasoned Realtor is your best bet when you find the home of your dreams. Negotiation in real estate is an art that any seasoned Realtor will be able to find some common ground that satisfies all parties. Bad negotiations can kill a sale.

If you offer too far below the market value it will damage your credibility as a buyer and is usually insulting to the seller who often has a price range in mind that they’ll accept. If you aren’t even close to the lower end of that range, the offer probably won’t be considered.
Incremental negotiations. Don’t continue to go back to the seller with small increases in your offer ($1,000 or less). The constant back-and-forth can grow tiresome and lead the seller to consider other opportunities.
Take it or leave it. When you make a firm offer the seller can get defensive and consider other offers if you immediately show that you’re unwilling to budge. Even if you won’t negotiate, don’t show your hand.
Being particular after an inspection. If a major issue is revealed, yes, that should be factored into the final sale price. But insisting on a lower price for every minor repair can put negotiations in a standstill.
Asking for more, more, more: Some buyers will request that the sellers throw in add-ons like furniture or appliances that weren’t included in the listing.

The Bottom Line: Before beginning any negotiations, studies have shown that whoever has the most information has the most success on what they are bidding on as opposed to walking into something completely blind. If you have hired a good Realtor, he will be adept at understanding both the big picture and the little details of the home you want to buy. He should be able to read the market the home is in and know if the home you want is one that can be negotiated.

Share This Post

Realtors: Partner with Title First Agency

Realtors: We are your first title company partner. As a trusted partner of Title First Agency, you can expand your coverage and grow your business. We are licensed and do direct business in 30+ states and have strategic relationships in all of our non-licensed states.

JOIN OUR NETWORK

Through a partnership with Title First, you can maintain control of client communication, deliver exceptional service and realize potential revenue you have lost in the past – all while remaining fully compliant with RESPA regulations. By working with us, you can accept more title orders from your clients, expand your footprint, and not have to obtain additional licensing in states where your business does not justify the expense.

Benefits of partnering with Title First:

Grow your business outside of your footprint
Continue to serve your clients as they grow
Maximize your revenue
Customize your program with us to serve your client
Work with a single point of contact
Work through integration and automation
See all of your transactions 24/7 on our secured Transaction Center web portal
Have unlimited access to some of the largest Underwriters

Share This Post

Questions You Need Answers To Before You Buy A Home

Buying a home is about the largest single investment you’ll ever make, and you should spend a lot of time and investigate for the perfect house for your family. You must get answers to questions that will give you peace of mind in your purchase. Hopefully, you have found the best Realtor who will help you get to the bottom of these questions:

Why is the house for sale: You may not get the real reason why. There are many reasons why people move, including job relocation, desire to get into a smaller/larger house, life events (marriage, the birth of a child, death of a spouse, or other reason) and retirement. But, if you can get an answer it might help in the negotiation of price.

How long has the home for sale been on the market? If it’s been more than 60 days, chances are you will have more room to negotiate.

How old is the roof? A roof generally lasts between 15 and 50 years, depending on its materials. If you know how old the roof is, and what type is, you will better be able to determine how long it will last and calculate that into your offer price.

What was the previous selling price? If you know how much the seller paid for the home you will be able to see the value of the local market that the home is in – has it gone up or down. If they paid a lower price, they may be willing to negotiate. If they bought it close to what they are asking for, they most likely won’t budge.

Is there radon in the home? Radon is a colorless, odorless, radioactive gas that’s found in about 1 every 15 homes. Most Realtors will tell buyers to get a test done. If the home is found to have it, it will be safe to live in once the radon remediation occurs.

How is the school system? This really matters even if you don’t have children. The quality and rating of the school system affect the value of your home. The next buyers may have kids.

Has there ever been a pipe burst? A good inspector usually can tell if water damage has occurred, and any damage should be disclosed by the previous owner at the time of sale. The big problem from water damage is moisture problems we are unable to see, behind drywall and trim which leads to mold. A mold remediation professional can tell you if mold is present and how to remove it.

Any signs of pests? Another disclosure that should be made by the owners at the time of the sale. Even if they had a past infestation and dealt with it and can offer proof, such as a receipt for pest control it doesn’t mean the pests are gone for good. Whatever conditions made the home ripe for infestation- a slow leak under the house, rotting wood, or even a total neighborhood situation, get the answers with help from your Realtor.

There are many more investigative questions to ask and hopefully, you have the perfect Realtor that will do a search for all the answers to any questions you may have. Nothing is off limits – this is your investment.

Are there sex offenders in the neighborhood?
What is the slope of the driveway?
How old are the appliances?
How many offers has the seller gotten?
What type of foundation?
What is included in the sale?
Are there any neighborhood nuisances?
Any lead paint?

The Bottom Line: A conversation with the seller and their Realtor and a review of public records can fill in any blanks to help you make the best decision. Also, you can contact city hall and the county’s property appraiser.

Share This Post

What Not To Do Before Listing Your Home For Sale

Don’t Spend A Lot of Money on Improvements: It’s tempting to make expensive changes to your home allure prospective buyers. Too many times, sellers put a lot of money into fixing up their homes before listing it. Make an appointment with a skilled Realtor who knows your neighborhood well and can give you advice on what improvements are the most important to tackle. The Realtor will help you to weigh the cost of the proposed upgrades against the market value of your home after the improvements are made. Sometimes, it isn’t applicable to do anything if you won’t get a return on your money.

Don’t Ignore the Outside of Your Home: It’s always a good idea to spend a little extra money on landscaping, and you honestly don’t even have to spend a huge amount to improve the outside of your home. Mulch, bush trimming, plant flowers, tree branch removal, and a fresh cut lawn can speak volumes and set your home apart from the competition. The first impression can make or break your chance to sell your home with a profit. Prospective buyers do drive-bys and often don’t bother putting a home on their list to see the inside if the outside isn’t attractive. Or, they will use an unkempt yard excuse to lowball an offer.

Don’t Overprice Your Home: Prospective buyers are not going to overpay for a home. This is quite possibly the worst home listing mistake. You should choose a Realtor who will have all the neighborhood comparables printed out and ready for you. Remember, there is so much information out there on the internet and the average buyer is pretty real estate savvy. They are able to drum up any information they can find to show your home is overpriced. Then, there is the “typical time frame” that a home should sell in every market and if your home has surpassed that, buyers will know your home is probably overpriced.

Don’t Overlook the Small Details: Are the appliances working? Lights? Hardware on cabinets and doors all tightened and clean? Closets decluttered? Odors from pets need to be tackled. Are the carpets and air ducts clean? Scratches off the wall? All of these are easy fixes and you may not notice any of them, but buyers will.

The Bottom Line: Homes that need repair often deliver lower prices in any market. Buyers won’t even bother with homes that need the slightest work. Do the work in researching the best Realtor in your area who will be able to give you straight answers and guide you in what you must do and what you can pass on before listing your home.

Share This Post

Finding The Best Neighborhood

Location. Location. Location. The best neighborhood will sell a home, Most Realtors will tell you. It also helps your home hold its value and makes it easy to sell when the time comes. If you have found the home of your dreams but don’t know much about the area it is in – how do you make the decision that the neighborhood that the home is the “right” neighborhood?

Research the Neighborhood Values Online: Because of the world wide web, anyone can find out any detail about anything and anyone. Become a private investigator! Discover all the information about a neighborhood using your internet skills. Use the MLS, Zillow, Redfin, and Trulia to name just a few to research the sales and rentals over the last few years. Learn the turnaround time of homes that have sold. Have your Realtor get the comparables. Fast home sales indicate a desirable neighborhood.
Research Crime Rates Online: Find the crime map that many cities use to display the types of crimes and the density in different areas.
Meet the Neighbors: If there is an area of town that you love, become its expert. Go to the local shops, restaurants, open houses, coffee shops and introduce yourself to people. People love to talk about where they live and the people who work in these establishments can give you all sorts of information.
Grab a Fancy Coffee: When you see coffee shops and upscale retail chains, it’s a sure sign that the neighborhood is on the up and up, if not already arrived. These establishments have done the research and open where the investment is worth.
Research the School District: Find the test scores of the neighborhood’s school system online or stop into the local high school. Home prices are usually higher where the test scores are hearty.
Home Values Hold: Again, hit the world wide web and find the historical sale prices in the county’s property tax records. If the neighborhood you love isn’t online, ask your Realtor for the sales trends.
Watch for the Red Flags: It’s not as hard as you think to discover a neighborhood on the decline. Look online for the number of short sales, foreclosures and drive around to see the number of vacant properties. Is there a highway being built too close to the neighborhood? A sure sign of decline.

The Bottom Line: Do you think you might move again within five to seven years? If you believe you may, you want to make sure your home will be marketable then. A good Realtor coupled with your private investigator online skills will be able to help you feel confident in the future of the area. Before even looking at homes, narrow down the neighborhoods. Find the community that meets all your needs AND will have homes that will hold their value.

Share This Post

The Relationship Between a Title Agency and a Realtor

Title First Agency works hard to ensure a seamless experience for Realtors and their clients. From contract to closing, Title First handles all the details to help your transactions run smoothly and close on time.

Access to Property Information:

Title First Agency can help Realtors by getting the names, addresses and phone numbers for properties that their client are interested in buying. Maybe the buyer wants to find a home of a certain age or in a particular area – whatever it may be, a Title First Agent has the ability to access a lot of data and can find the information needed. Buyers often drive around neighborhoods that they want to live in and see the perfect home for their family. A Title First Agent can look up the information of who owns the home and how long they have been there at the exact address. This will enable the Realtor and the buyer to put together a homebuyers letter to owner.

Advertising and Marketing:

Title First can assist Realtors in promoting their business with our full line of marketing solutions. For your next listing, make a good first impression on potential clients and prospective buyers with a bound presentation of property information. We have the ability to help you design, print and mail your full-color glossy, postcards. Use our Net-to-Seller tool that will help estimate a client’s profit and present it in a professional format to be shared. Or, give our Title First Agent App a try to provide a higher level of service to your clients. This app will enable you to give quick and easy estimates to any real estate financial question. The app features net sheets, quick estimates, closing,costs, prorated taxes and much more. Finally, email us your MLS link, logo and personal photo and let us create a professional full-color info sheet for your listing.

Legal Expertise:

Title First Agency has experienced real estate lawyers who have worked many years through settlements and closings. It’s an invaluable asset to always have legal experts on hand with a good title company. The buyer, seller and you, the Realtor, can have peace of mind that purchases and end-to-end processes of closing on a property are performed seamlessly and on time.

The Bottom Line: At Title First Agency, we measure our success by your success. That’s why we offer a variety of services to help you grow your real estate business. Beyond the above listed services, the issuing of insurance, and performing title searches, we can manage the escrow account for the home sale. We safeguard all money and documents related to the transaction for the parties involved, such as the deed to the home, closing costs, earnest money deposit and the down payment.

Share This Post

Overpricing Your Home to Put on the Market is A Mistake

When you’re deciding how much to list your home for, don’t make the common mistake of overpricing your home!

If you price your home too high the right buyers won’t even give it a look. Buyers are savvy now, they are able to do homework and find out what a home is worth. They’ve hired skilled Realtors that have gathered all the comps for the neighborhood. Price it too high and your home will sit on the market without interest or traffic and the longer it sits the more of a negative association will come with your home. Buyers automatically assume homes on the market a long time mean that there is something wrong.

Look for a skilled Realtor that has been in the business a few years and that sells homes quickly. Basically, find a Realtor that does not need your business. You will find these are the agents that will give advice that will work, not advice that the seller wants to hear and fill you with false hope.

The Bottom Line: An overpriced home:

Gets fewer showings.
Attracts the wrong buyers. You’ve listed your home in a certain bracket now. Buyers looking in that bracket expect more and your home won’t have what they want, leaving your home to sit on the market.
Helps your competition. Your neighbor’s home, priced right, will look that much better sitting next door to yours with a bigger price tag.
Will have a negative perception. When you eventually lower the price it won’t have the same impact because it has been sitting on the market too long.
Will have online search problems. Screening homes online involves putting in certain criteria into a search to screen out unwanted homes. It may seem a small thing, but when you price your home too far above the comps, you remove yourself out of these searches.

Share This Post