Tag: realtor

What Not To Do Before Listing Your Home For Sale

Don’t Spend A Lot of Money on Improvements: It’s tempting to make expensive changes to your home allure prospective buyers. Too many times, sellers put a lot of money into fixing up their homes before listing it. Make an appointment with a skilled Realtor who knows your neighborhood well and can give you advice on what improvements are the most important to tackle. The Realtor will help you to weigh the cost of the proposed upgrades against the market value of your home after the improvements are made. Sometimes, it isn’t applicable to do anything if you won’t get a return on your money.

Don’t Ignore the Outside of Your Home: It’s always a good idea to spend a little extra money on landscaping, and you honestly don’t even have to spend a huge amount to improve the outside of your home. Mulch, bush trimming, plant flowers, tree branch removal, and a fresh cut lawn can speak volumes and set your home apart from the competition. The first impression can make or break your chance to sell your home with a profit. Prospective buyers do drive-bys and often don’t bother putting a home on their list to see the inside if the outside isn’t attractive. Or, they will use an unkempt yard excuse to lowball an offer.

Don’t Overprice Your Home: Prospective buyers are not going to overpay for a home. This is quite possibly the worst home listing mistake. You should choose a Realtor who will have all the neighborhood comparables printed out and ready for you. Remember, there is so much information out there on the internet and the average buyer is pretty real estate savvy. They are able to drum up any information they can find to show your home is overpriced. Then, there is the “typical time frame” that a home should sell in every market and if your home has surpassed that, buyers will know your home is probably overpriced.

Don’t Overlook the Small Details: Are the appliances working? Lights? Hardware on cabinets and doors all tightened and clean? Closets decluttered? Odors from pets need to be tackled. Are the carpets and air ducts clean? Scratches off the wall? All of these are easy fixes and you may not notice any of them, but buyers will.

The Bottom Line: Homes that need repair often deliver lower prices in any market. Buyers won’t even bother with homes that need the slightest work. Do the work in researching the best Realtor in your area who will be able to give you straight answers and guide you in what you must do and what you can pass on before listing your home.

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Photos Can Sell A Home

Selling your home? A picture is worth a thousand words. Take photos that show off your home at its very best. It’s Spring, the temperature is fabulous, flowers are in bloom, the grass is green and now is a perfect time to sell your house. Get some good pictures!

Do your homework and find the best Realtor in your area. Have her give you staging tips. You should declutter, clean up, take down personal family photos, maybe even rent a storage unit.  Do a deep cleaning. Get rid of any pet smells in your carpet and window treatments.

Photos Inside: Natural light is best for photos. A camera flash can add shadows and reflect off of mirrors or windows. Open your blinds and turn the lights on. The earlier in the day, the better and especially on a sunny day. Notice of all the reflective objects in your home and be sure to thoroughly clean them. Dust, dirt, or streaks from poor cleaning can easily show up in the photographs. Wipe and refresh your refrigerator, bathroom faucets, and kitchen appliances like the microwave and oven.

Photos Outside: The best time of day for outdoors will be when the sun is behind you to minimize shadows, so, the time of day will depend on which way your home faces. Remove any cars from the driveway. Of course, make sure that your front yard is cleaned up, your lawn is mowed and all of the landscaping is trimmed back and tidy. The outside picture is usually the very first that a potential buyer will see to it must be presented in the very best condition.

Hide any garbage cans, lawn equipment, and any toys. They will distract from the pictures. Show off your patio or deck and open up the umbrella on your table. Throw some fresh outdoor pillows on any furniture to add color.

The Bottom Line: One of the biggest mistakes made is poor quality photos. If you have found the best Realtor, she should have a list of photographers that will come to your home. The average cell phone can’t get the most beautiful photos needed to sell your home. Using quality photos in real estate listings can make all the difference. Capture the best images possible by make your home look its best, using high-quality equipment and consideration of what potential buyers want to see.

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Finding The Best Neighborhood

Location. Location. Location. The best neighborhood will sell a home, Most Realtors will tell you. It also helps your home hold its value and makes it easy to sell when the time comes. If you have found the home of your dreams but don’t know much about the area it is in – how do you make the decision that the neighborhood that the home is the “right” neighborhood?

  • Research the Neighborhood Values Online: Because of the world wide web, anyone can find out any detail about anything and anyone. Become a private investigator! Discover all the information about a neighborhood using your internet skills. Use the MLS, Zillow, Redfin, and Trulia to name just a few to research the sales and rentals over the last few years. Learn the turnaround time of homes that have sold. Have your Realtor get the comparables. Fast home sales indicate a desirable neighborhood.
  • Research Crime Rates Online: Find the crime map that many cities use to display the types of crimes and the density in different areas.
  • Meet the Neighbors: If there is an area of town that you love, become its expert. Go to the local shops, restaurants, open houses, coffee shops and introduce yourself to people. People love to talk about where they live and the people who work in these establishments can give you all sorts of information.
  • Grab a Fancy Coffee: When you see coffee shops and upscale retail chains, it’s a sure sign that the neighborhood is on the up and up, if not already arrived. These establishments have done the research and open where the investment is worth.
  • Research the School District: Find the test scores of the neighborhood’s school system online or stop into the local high school. Home prices are usually higher where the test scores are hearty.
  • Home Values Hold: Again, hit the world wide web and find the historical sale prices in the county’s property tax records. If the neighborhood you love isn’t online, ask your Realtor for the sales trends.
  • Watch for the Red Flags: It’s not as hard as you think to discover a neighborhood on the decline. Look online for the number of short sales, foreclosures and drive around to see the number of vacant properties. Is there a highway being built too close to the neighborhood? A sure sign of decline.

The Bottom Line: Do you think you might move again within five to seven years? If you believe you may, you want to make sure your home will be marketable then. A good Realtor coupled with your private investigator online skills will be able to help you feel confident in the future of the area. Before even looking at homes, narrow down the neighborhoods. Find the community that meets all your needs AND will have homes that will hold their value.

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The Relationship Between a Title Agency and a Realtor

Resources

Title First Agency works hard to ensure a seamless experience for Realtors and their clients. From contract to closing, Title First handles all the details to help your transactions run smoothly and close on time.

Access to Property Information:

Title First Agency can help Realtors by getting the names, addresses and phone numbers for properties that their client are interested in buying. Maybe the buyer wants to find a home of a certain age or in a particular area – whatever it may be, a Title First Agent has the ability to access a lot of data and can find the information needed. Buyers often drive around neighborhoods that they want to live in and see the perfect home for their family. A Title First Agent can look up the information of who owns the home and how long they have been there at the exact address. This will enable the Realtor and the buyer to put together a homebuyers letter to owner.

Advertising and Marketing:

Title First can assist Realtors in promoting their business with our full line of marketing solutions. For your next listing, make a good first impression on potential clients and prospective buyers with a bound presentation of property information. We have the ability to help you design, print and mail your full-color glossy, postcards. Use our Net-to-Seller tool that will help estimate a client’s profit and present it in a professional format to be shared. Or, give our Title First Agent App a try to provide a higher level of service to your clients. This app will enable you to give quick and easy estimates to any real estate financial question. The app features net sheets, quick estimates, closing,costs, prorated taxes and much more. Finally, email us your MLS link, logo and personal photo and let us create a professional full-color info sheet for your listing.

Legal Expertise:

Title First Agency has experienced real estate lawyers who have worked many years through settlements and closings. It’s an invaluable asset to always have legal experts on hand with a good title company. The buyer, seller and you, the Realtor, can have peace of mind that purchases and end-to-end processes of closing on a property are performed seamlessly and on time.

The Bottom Line: At Title First Agency, we measure our success by your success. That’s why we offer a variety of services to help you grow your real estate business. Beyond the above listed services, the issuing of insurance, and performing title searches, we can manage the escrow account for the home sale. We safeguard all money and documents related to the transaction for the parties involved, such as the deed to the home, closing costs, earnest money deposit and the down payment.

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Overpricing Your Home to Put on the Market is A Mistake

When you’re deciding how much to list your home for, don’t make the common mistake of overpricing your home!

If you price your home too high the right buyers won’t even give it a look. Buyers are savvy now, they are able to do homework and find out what a home is worth. They’ve hired skilled Realtors that have gathered all the comps for the neighborhood. Price it too high and your home will sit on the market without interest or traffic and the longer it sits the more of a negative association will come with your home. Buyers automatically assume homes on the market a long time mean that there is something wrong. 

Look for a skilled Realtor that has been in the business a few years and that sells homes quickly. Basically, find a Realtor that does not need your business. You will find these are the agents that will give advice that will work, not advice that the seller wants to hear and fill you with false hope.

The Bottom Line: An overpriced home:

  • Gets fewer showings.
  • Attracts the wrong buyers. You’ve listed your home in a certain bracket now. Buyers looking in that bracket expect more and your home won’t have what they want, leaving your home to sit on the market.
  • Helps your competition. Your neighbor’s home, priced right, will look that much better sitting next door to yours with a bigger price tag.
  • Will have a negative perception. When you eventually lower the price it won’t have the same impact because it has been sitting on the market too long.
  • Will have online search problems. Screening homes online involves putting in certain criteria into a search to screen out unwanted homes. It may seem a small thing, but when you price your home too far above the comps, you remove yourself out of these searches.
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The Closing: The Final Step in a Real Estate Transaction

Buyers and Sellers

You’ve negotiated for the price you want and qualified for a mortgage, and now the only thing standing between you and your new home is the closing, where you’ll sign the paperwork finalizing the deal. But, what happens at a typical closing? Expect many people to be involved, such as your real estate closing attorney, the seller, real estate agents of both parties, and representatives of the title company and lender.

Closings generally take place at the title company that has issued the title policy for the home. This is a neutral place that has access to technology. Documents can be signed, emailed or faxed, and verified. During closing, ownership of a property is transferred from the seller to the buyer. All funds are distributed by the escrow company, and the new deed is registered in the buyer’s name. The buyer also has to bring a check for all of the mortgage and title fees accumulated along the way. A quick rundown:

  • The buyer’s lender provides a check for the amount owed toward the purchase price of the home.
  • The seller signs the deed over to the buyer and hands over the keys to the home. This officially transfers ownership to the buyer.
  • The title company will register the new deed with the appropriate government office and the record will show the buyer as the new homeowner
  • The seller receives any proceeds earned from the sale once their mortgage balance and closing costs have been paid in full.

Once the huge amount of paperwork is signed, everyone in the room will experience a sense of relief. The worst thing that could happen on the closing day is a delay to a future date due to lack of preparation.

The Bottom Line: A good, experienced Realtor, will have made sure that on the actual day of closing, you are prepared with all of your real estate closing documents, a government-issued photo identification, as well as your form of payment to cover the real estate closing cost. This will usually be in the form of a cashier’s check or a wire transfer, but also bring along a checkbook in case any unexpected fees come up.

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Private Banking Services at Title First

man with white glove holding model of house

Title First Agency works with some of the nation’s largest private bankers who trust Title First to provide services for their private banking clients. For those clients, Title First provides a dedicated client account team that handles every detail of the clients’ needs and provides a true white-glove service.

Title First Agency’s private banking services include:
  • A workflow process customized to the specific private lender
  • A web-based portal that is simple, easy-to-use and can be configured according to the lender’s needs
  • A client-dedicated team with more than 30 years of processing experience
  • A proven list of attorneys and notaries that handle private wealth signings
  • Client-specific reports for use by the lender
  • Adherence to Service Level Standards that outline Title First’s promise to act efficiently and accurately to ensure that closings occur on time
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Avoid These Three Mistakes When Selling Your Home

There are plenty of options that sellers can unconsciously do to derail their home selling process and make it more difficult to sell their home.  It’s both an emotional and exhilarating time and even with family history attached to your home, it’s best to shelve any sentimental feelings. There are too many mistakes that can happen and cost you money or even the sale of the home. Here are three mistakes that are the most common:

  • Not hiring a skilled Realtor. All statistics show that homes with representation sell for more money and in a shorter time period. Realtors will research comparable homes in your area, help you price your home right – not overprice it, market your home via social media, mailings, MLS, and newspaper and be the person that deals with the buyers and their agents. After interviewing and looking at past sales histories, and you have picked and hired the best Realtor, they should give you all the tips and tricks they know to get your home sold.
  • Not fixing problem areas – almost every home has them. If you try to cover up these trouble spots like issues with the foundation, any water damage, or mold will most likely come back to bite you and a good home inspector will discover them. This could cost you a sale. If these problems surface after the house is sold, a messy legal battle could arise. It’s best to be upfront and truthful with your Realtor and the buyers. Before your home goes on the market, identify and repair problems.
  • Not setting the right price. The price you want and what the market will pay may be two very different things. Even in the markets where the inventory is tight, a good Realtor will be very careful to not overprice your home. If it is priced too high you take the risk of preventing potential buyers from even considering it, or it could cause the house to sit on the market for an extended period. The longer your home sits, the more it is perceived as overpriced – or perhaps as a home with something wrong with it. Homes that are priced too high usually end up selling for less than they would have if they had been priced correctly from the start. Pricing a home to sell is an art that the Realtor you hire must get right. They will look at the sales in your immediate area, as well as market movement, demand, location, and your home’s condition. You don’t want to be forced to lower your asking price after it’s been on the market the first 30 days which are the most critical where sellers see their most traffic.

The Bottom Line: Selling your home is a lengthy process, so there is no need to rush it. Homes can stay on the market for months, but you should follow the lead of the best Realtor in your town and use their expertise.

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Get Your House on The Market by May, 2019

  • Shop for the best Realtor your area. Ask people that you trust and who have bought or sold a home who they used and how the entire transaction went. Would they use that Realtor again? Look in the local paper and online and see who is hustling up to your standards. Are they using social media? Beautiful pictures? Drone footage? Google the Realtors you like. Be sure they use professional photos. The internet is the first place people go to look for the perfect dream home.
  • Shoot for a day in May to put your house on the market and work backward from that date. Let your Realtor know that the date is when you will be ready for showings.
  • Have your most honest friends over and ask for opinions. We can’t see what’s right in front of us most of the time. We overlook imperfections, but future buyers won’t.
  • De-personalize your house. Start packing photos, awards, and any extra clutter on walls or tables. Do you have pillows, throws, and rugs that are busy? Pack them up. The more neutral your home is, the calmer it will feel to future buyers, and much easier on their eyes.
  • Stage. While your friends are visiting, ask them what they think. Sometimes rearranging furniture will make the biggest difference in opening up a room. Make sure fresh white towels are in the bathrooms, fresh soap on the sink, add a plant and style the shelves and surfaces with interesting, neutral items only.
  • Focus on your curb appeal. A big key to selling your home. The first thing potential buyers see when they pull up. Rent a power washer and get rid of all the past season dirt. Fix trim, clean windows, replace doorknobs as needed. Repaint the front door if it looks weathered. Weed the gardens and plant hardy flowers. Cut back trees and shrubs – make sure they accent your home, not hide it. Your lawn should be beautiful.

To have your home ready to go and on the market as fast as possible, you need to be smart about where you invest your time and resources. Buyers judge homes within 30 seconds, and that is outside the home. The key is to get them in the front door.

Your Realtor should make your home’s listing available to all MLS members within 24 hours of signing the listing agreement. All the marketing online, in the mail and email should be ready to go. The best chance of selling your home is when it is new to the market so make sure you have a Realtor that prices your house properly.

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NATIONAL REACH. LOCAL TOUCH

Title companies offer one of the most important types of insurance that one can buy. For most people, a residence or commercial property may be the most expensive asset they own. Title insurance in a real estate transaction has great value to the average consumer.

Think about it this way, what is the first thing you do when you go buy a car? You probably (hopefully!) pick up the phone and call your insurance agent to insure the vehicle. So naturally, insuring your real estate would be more pressing, since the value of it can be quite substantial.

So what should a good title company offer? Since the Ohio Department of Insurance regulates title insurance in the state of Ohio, and the Ohio Title Insurance Rating Bureau dictates all premiums, a title company can set itself apart by the customer service they offer along with the partner networks they share. Working with a large title company that does business on a national level has many advantages.

Title companies with the ability to write on multiple underwriter paper have the ability to provide more options and flexibility to their clients. For instance, Title First Agency is licensed in 33 states and can conduct business in all 50 states through its partner network and affiliations. Title First utilizes five of the leading title insurance underwriters in the business to issue title insurance policies to end consumers. (Check them out at https://titlefirst.com/underwriters/) This benefits the consumer in many ways, especially when a potential title issue arises and one underwriter is willing to take the risk while another may not be so willing.

Another benefit of a national title company is the increased level of protection of private information of both clients and consumers. There is a vast amount of private information necessary in conducting a real estate transaction. Some title companies have specific protocols as well as various checks and balances in place to ensure consumer privacy, which is paramount in today’s world. At Title First, we pride ourselves on achieving the highest certification for cyber security audits, without exception, known as SSAE 18. In addition, Title First is Best Practices Certified by the American Land Title Association. In order to obtain these certifications, Title First has participated in rigorous, outside, third party audits that test our systems and ensures the company maintains privacy at every level. What does this mean for you and your clients? It means that you can rest easy knowing your client’s information and financials are safe within our company.

Larger, national title companies, such as Title First, have a strong network of contacts in the real estate industry. Whether it be lenders, national vendors, realtors, or private attorneys – national title companies have access to all of these partners and more, which provides consumers and clients with access to any resources they may need during their transaction. This access creates the best overall experience at the closing table for the consumer and their realtors! Some lenders will only work with certain title companies – some have a “preferred vendors” list. Title First has built these affiliations and relationships over more than 60 years in the business. A trusted partner can provide you with peace of mind so you can make it to your next listing appointment or showing, on time and without a worry.

Why not use a company with a proven history, and a large network of providers to ensure you get the most for your client? Title First does just that – “National Reach, Local Touch” – at every step of the way.


By: Angie W. Sherry, Esq.

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