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Why Isn’t My House Selling?

Once you decide to sell your home, that’s all you want: to sell your home. The worst nightmare can be your home sitting on the market with minimal showing and no offers. How frustrating in today’s hot seller’s market.

There can be hundreds of reasons why a home isn’t selling, some more common than others.

Priced Incorrectly: Even if everything about your house is on point, if it’s priced wrong for the current market, it’s not going to sell. Be sure to use the best Realtor in your neighborhood who will provide you with a list price that they derived from looking through comps. The Realtor’s price may differ from the price you want to list it for, but at the end of the day, the listing price should be guided by comparables, not emotions. When residential real estate inventory is low, the market is hot for sellers. But that doesn’t mean buyers will overpay for a home. 

Online Photos are Subpar: The first stop for buyers is usually Realtor.com, Zillow, Trulia as well as Realtor websites. If they see a home with terrible photos and bad lighting, they will keep on scrolling. Don’t use an i-phone, hire a photographer. Professional photos will make your home look at its very best online. They know all the right angles to give you the best light possible. They make homes look larger and showcase their best features. Make your home stands out against all the other homes people are seeing online. Money spent on photography could mean less time on the market and more money at closing time.

Beautiful Online but Not Once Inside: Too much furniture, galleries of personal pictures on the walls, or knick-knacks everywhere can make it too hard for buyers to imagine that they live in your house instead of you. Are your bathrooms clean? Your walk-in closet jam packed or organized? How about your appliances in the kitchen – do they sparkle? Not every buyer is a pet lover, so seeing, hearing, or smelling your dog or cat is something to be avoided at all costs. Don’t let your mess cost you a sale.

Needs to Much Work: A long list of maintenance issues can turn buyers off and potentially decrease the value of your home. More importantly, buyers expect the condition of your home to match the description. The more repairs that are needed, the less likely a buyer will want your house. Many buyers simply don’t want to deal with the cost or effort of doing repair work, even if it’s just a bunch of small repairs, such as tightening a handrail or replacing a broken tile.

No Marketing: You’ve got great pictures, but your Realtor might not be using the many social media resources. Social media should be an essential piece in your Realtor’s marketing package. There should be very focused marketing – your home should be directed towards the correct audience (age, financial status and motivation of buyer) for your home. Highly targeted online marketing can include specialty websites, targeted online ads, and targeted and boosted social media engagement. The more buyers your home is exposed to, the more showings there will be, and the higher chance of an offer being received.

The Bottom Line: Hire an experienced, knowledgable Realtor. To find that person ask neighbors, look at homes for sale in your area on the internet and see the photos used, look through social media at who is using it properly to market homes, and then interview several. Taking for granted the importance of hiring a top agent can stall the sale of your home.

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Seller’s Guide to Home Inspections

The challenge of the home inspection process is that there is so much relying on the outcome. The seller is almost always biased; he or she believes the residence is in better condition than it probably is. Thus, a pre-inspection might make sense and could be potentially more profitable.

A lot of sellers consider doing an inspection of their home before it is listed. Doing so enables the seller to fix any issues that would come up during the buyer’s inspection. Most major defects that are found were not known to the sellers and unfortunately one out of every 20 real estate transactions hits this bump and almost a third don’t even make it to closing because of issues that turned up during the buyer’s inspection.

While each inspector will bring a unique point of view to an inspection, all professional home inspectors cover the same areas. They will inspect the exterior including walking the roof to inspect the roof covering materials and
the other components above the roofline when it’s safe to do so. They will examine the eave gutters, downspouts, chimneys, grading, drainage, driveways, walkways, porches, decks, balconies, patios, exterior wall
claddings, and other exterior components.

They will inspect the plumbing, electrical, heating, and cooling systems including the operation of plumbing fixtures and water heaters. Inspectors examine the interiors of the electrical system main and sub-distribution panels
and the operation of heating and cooling equipment including, in some instances, removal of heating and cooling equipment access panels to permit closer examination of interior components. They will inspect solid-fuel heating
appliances such as wood stoves and fireplaces. Inspectors may enter under-building crawl spaces and attic spaces; open closets, cabinets, and cupboards; and enter and inspect every room of the home including garages and the function of automatic garage door operators.

Reasonable buyers should not expect a home to be perfect. However, they do expect it to be habitable and in decent shape. That means that some major defects will be a problem—possibly big enough to kill the sale if a home inspector finds them. There are three types of repairs that sellers are usually required to take care of after an inspection:

Structural Defects – any physical damage to the load-bearing elements of the home, including a crack in the foundation, roof framing damage, and decaying floorboards.

Safety / Health Problems – all homes must meet certain safety standards including mold, wildlife infestations, and exposed electrical wiring.

Building Code Violations – the absence of smoke detectors, use of non-flame retardant roofing material, and use of lead paint after 1978.

Once the inspector’s report is in hand there are two basic choices: Make the repairs or put it on the market at a lower price. Making certain repairs before you put your house on the market makes sense when the repairs are relatively small and inexpensive. There are cases when doing a repair before putting a house on the market won’t make sense. For major repairs, like fixing a crack in the foundation, it might be better off to have a contractor take a look and estimate the cost of repair, then lowering the sale price accordingly.

The Bottom Line: Sellers may use a pre-listing home inspection as a way to streamline the sale process in hopes of closing faster. Already knowing the issues that are going to come up during the buyer’s inspection, the home can be priced accordingly, which will give you stronger negotiating power.

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What To Expect From A Realtor When Selling A Home

Prepare Your Home

An experienced Realtor will know how to maximize your property value so you can receive top dollar for your home. They will identify what improvements you should make to your home to increase the amount it will sell for. They will have the name of the best inspector in your area to check on the roof, sewer, drainage, fireplace, pool, etc., and then advise you to complete the repairs or to leave as-is for the buyer. They’ll also be able to recommend the best service providers with reasonable prices: an inspector, handyman, painter, landscaper, stager, etc.

Stage Your Home

First impressions are everything. It only takes 10 seconds for a buyer to decide whether or not they love the home. Those 10 seconds start counting down as soon as the buyer steps through the front door. If you want to wow the buyer, make sure that the first thing they see makes them feel welcomed and inspired. Staging can help your place look its best during the sales period without the cost or expense of a renovation. Your Realtor will help you get your home to that point so that it makes that positive first impression among potential buyers, from the time they look at the listing photos, to the moment they walk in the door. Buyers can’t imagine themselves in your house if it’s full of your family photos or souvenirs from your vacations, so invested, good Realtors will be upfront with you on what should go into storage.

Professional Photos

Once the home is prepped and stage, it will be ready for a photoshoot. Be sure, when interviewing Realtors to hire that they offer professional photography as part of their service. Today, buyers are online searching for a home and the photos are what’s piquing a buyer’s interest in your home and prompting them to take the next step in contacting their Realtor. Your Realtor’s and connection to a professional photographer will produce images that resonate and appeal to sellers. And the more photos the better.

Determine the Price

Maybe the most important task of a Realtor is setting a fair and competitive selling price for your home that will increase your odds of a quick sale. He will create a comparative market analysis (CMA) to review comparable homes nearby that are currently on the market, pending, or have recently sold. This will give you more information on what people are willing to pay for homes that are similar to yours, so, together, you can set a competitive price. The best Realtor will avoid giving in and just saying a price that will make you, the seller, happy. He should price each home using his training, understanding of the market and comparable sales.

Market Your Home

Your Realtor should blow away others in this arena. She should know how to get the word out using every available social media platform as well as any marketing channels that are available. Check out her website and social accounts. If she is lacking, maybe she isn’t the one for you. The photos should be phenomonal as well as videos.

Negotiating and Closing the Deal

The job of a Realtor is to get the most money for their clients home in the least amount of time. His ability to negotiate relies heavily on the local and national real estate market. More often than not though, the purchasing and selling of a home occurs quickly and must make decisive financial decisions during the negotiation process.  He should know you, the seller well and be aware of what is and is not negotiable. If an offer is made, he should let any other parties that have been interested to give them a last chance to make an offer. He will guide you through all of the paperwork and steps that need to be completed in the closing process and be there to hand over your keys to the new owner. 

The Bottom Line: Selling a house involves a lot of work. There are so many little details and loose ends that must be taken care of. It is crucial that you interview and find the best Realtor in your area that can not only sell your home faster and make you more money, but they can also make the selling process much less stressful.

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Technology Upgrades That will Add Value to Your Home

Over the past few years, smart technology has become more accessible and affordable. Not only can smart upgrades make your home more convenient and efficient, but they’ll also make it much more attractive to potential buyers in the future. In this healthy seller’s market, smart renovations will improve the value of the property of your home. Enhancements like your thermostat, lighting, keypad door locks, fire detectors, and security camera systems.

Smart Thermostat: The advantage is its ability to learn a household’s patterns and adjust heating and cooling according to when a home is occupied or is about to be occupied. This reduces the use of heating and cooling systems when nobody is home for significant periods of time. During the Summer, you can set your thermostat to a temp while you are away so you do not waste energy. You are able to program the thermostat to come on a few minutes before you get home. Many are able to be adjusted by your smartphone while on your way home. A thermostat might seem to be a basic feature of your home, but it can have a big impact on your energy bills. Almost half of the monthly energy costs are controlled by your thermostat.

Smart Lighting: To really impress potential homeowners, a good Realtor will showcase the smart lighting by demonstrating it throughout your home. Smart lighting gives flexibility because it can be controlled by timers, as well as by setting up schedules and monitoring bulb statuses remotely. Smart lighting eliminates the switch on the wall. The network does all the work for you, automatically, though you can still program the lights to respond as you wish. They can feature sensors with the ability to identify people and when they need light, as well as how much they may need. Smart lighting will save money on utility bills. They’re very energy efficient; allows for calibration of when each light should be on. When you travel, you won’t have to physically alter the settings of each smart light or check to see if it is off before you leave. Everything can be done remotely, from afar.

Smart Keypad Door Locks: Install a smart lock to keep your house secure.  It’s as easy as using an app that you will program new access codes into the lock, even set schedules for when those codes can be used. You will be notified when it’s used, which gives you the ability to keep an eye on who is in your house and when.

Smart Fire Detectors: A smart fire detector is the one essential every home should have. Traditional alarms depend on you being around to hear them, a smart smoke alarm will alert you when something is wrong, no matter where you are. A smart smoke detector can warn you of a fire in its early stages, allowing you and your family enough time to get to safety. If there are any potential problems with smoke (or CO2) these can quickly alert you, no matter where you are in or out of the house, and even tell you what room it’s sensing trouble in.

Smart Security Camera Systems: The latest smart home security systems pair with your smartphone so you can view cameras, lock doors, arm or disarm security points, and receive instant notifications on alarm triggers wherever you are. Home security systems often lower your home insurance cost since they can reduce the likelihood of home invasion or theft. 

The Bottom Line: Be in control. Smart technology doesn’t just stop at security. Home automation functions enable you to control various aspects of your home, too—such as adjusting your thermostat and turning on or off the lights, coffee pot, or other appliances. If you ever forget to switch your bedroom light off in the morning before heading to work, for example, you can correct your mistake, from anywhere. All you need is a smartphone, iPad, or desktop computer. Upgrading to make your home smarter by adding smart features is among the five best (and easiest) ways to increase your home’s value as well as help it to sell faster than traditional homes due to the spectrum of advantages offered.

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What Home Buyers Really Want Right Now

What do new home buyers want? The answer is simple: updated kitchens and bathrooms. But that’s not all. Too many homeowners make the mistake of not adding home features buyers want the most when it comes time to sell their house. A few additions on the top of “most wanted” in a home list beyond the popular large, open kitchen:

HOME OFFICE: More than 13 million Americans work from home, according to the most current U.S. Census data, and all signs point to that trend continuing. That makes a home office important for many buyers. As you would list rooms like kitchen and living room, a greater amount of people working and schooling from home means “home office” should be included in the listing. Or, consider saying there is a room as a potential home office.

ACCESSIBLE LAUNDRY ROOM: According to a nationwide survey of recent and prospective homebuyers conducted by the National Association of Home Builders, 87% of respondents wanted a laundry room, making it the most-requested feature on their list. No more dark basements. Today’s home buyers seek a bright and large laundry room with plenty of storage, counter space for folding clothes and it’s always a plus to have a utility sink.

ENSUITE MASTER BATH:  If your master bathroom only contains a shower stall or a tub and not both, you’re going to be at a big disadvantage when it comes to selling. According to the latest annual report published by the National Association of Home Builders (NAHB), a whopping 76% of millennial buyers consider this their top must-have. When pushed to specify, potential buyers also revealed that they’d want the tub to feature whirlpool jets and that the shower should have multiple heads. 

CENTRAL AIR CONDITIONING: Nearly seven in 10 homeowners said they would be willing to pay more on central air conditioning — the same as new kitchen appliances and more than any other feature. Central air conditioning was considered “very important” by more than 60% of people in all age groups.

ENERGY EFFICIENCY: This is a top home feature that has earned high marks to home buyers. As the cost of energy continues to rise, many home buyers today are looking for homes that are going to be easier and less expensive to run long term. Consider installing LED lights or using a programmable thermostat.  These features can be attractive to home buyers because they often result in saving money on utility bills.

The Bottom Line: Low inventory and hot listing features like the ones above can equate to multiple bids. If you are connected to the best Realtor in your neighborhood, he/she will be able to tell you what people are looking for right now.

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Title Insurance Myths

MYTH: Nobody needs title insurance

Everyone needs title insurance. You may think you know the entire history of the house you’re purchasing, but it’s impossible to know everything. Title insurance protects your right to the property in the event that a previously unknown heir claims ownership of the property if it is later revealed that the “sellers” were not the rightful owners, or if liens against the property resurface. If you have an owner’s title insurance policy, you will not be responsible for paying any of the fees associated with protecting your right to the property, should these types of issues arise.

MYTH: New construction homes don’t need title insurance

Your home could be brand new, but the land on which the house is built isn’t. Chances are, the land had several previous owners before construction began. Buying property on such land opens you up to certain risks tied to ownership issues from previous owners.

Disputed wills, easements, and property liens are just a few of the issues common to land ownership. You could get caught in between the mess and end up losing your resources or, worse still, your new property as well. Title insurance is crucial even for a new home and should be among your list of priorities during the closing process.

MYTH: If no one challenges ownership, then the title policy is a waste

At the closing, when you purchase a title insurance policy, the closing company does the bulk of the work behind the scenes. The title company goes through many steps to make sure that everything is in place by that time, including conducting a comprehensive title search and identifying any potential issues. The team investigates the entire history of the property to ensure that you, the buyer, will be aware of any problems that will need to be addressed before closing. By the time the closing comes around, the title company has completed a great deal of research and legwork for you.

MYTH: Title insurance offers only minimal protection

When you purchase a home, you receive the “title” to the property. This title is your legal right to own it. Early in the home buying process, a title search is conducted to review the history of the property and uncover any issues that could limit your right to ownership. Even after the most meticulous search of public records, there can be hidden title defects, such as tax liens, forged signatures, claims by ex-spouses, and recording errors. These title defects can remain undiscovered for months or even years after you purchase the home.

MYTH: Title insurance is the same thing as homeowner’s insurance

Homeowners insurance protects you so you have the resources to pay for any damage that might occur to your property. Title insurance protects you from anyone else claiming your home is theirs or for some prior owner’s back taxes or encumbrances or any other real property dispute

Title First Agency: Dedicated to innovation and passionate about service, Title First Agency is your comprehensive, nationwide resource for title and real estate settlement services. Headquartered in Columbus, Ohio, Title First has branch offices throughout the Midwest and a robust virtual partner network throughout the country. Title First got its start in 1956 as an affiliate of a local law firm and has since emerged as one of the largest independent title agencies in the nation. Proudly servicing Realtors, lenders, builders, developers, law firms, buyers and sellers, Title First is equipped to serve your residential and commercial title and settlement needs.

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Real Estate and School Districts

Families often choose the location of their next home by where their children will go to school. As the focus on school performance has become more astute thanks to a rising emphasis on test scores and completion rates, home shoppers have become more cautious in their selections as well.

When it comes to resale value, whether you have children or not, researching school districts is a crucial step when buying a new home. it’s best to invest in a home in a top school district. Living in a good school district doesn’t just bring better teachers, better books, and better test scores — it also can help preserve home values and ensure faster resale rates. These homes often sell faster than homes in lesser school districts. In a case of bad economic times, a home in the lower quality school district declines in home value, while the homes in the top school districts will hold their value.

Do the research. Any information you need for absolutely anything is available online. Do a search to determine the school district or even the specific school, that is the best in the town you will be searching for a new home. There are websites that offer test scores, rankings and demographic information, including student diversity by race and gender, the percentage of students on free lunch programs and the student-teacher ratio, to learn about the schools and school districts you are considering. One of the best ways to dig into specifics on districts you’re considering is by talking to other parents. If you’re moving to an unfamiliar area, Facebook groups and other social media sites can be a way to connect. There’s no better way to get a feel for a certain district than engaging with people who are actually in it. 

A survey on Realtor.com asked random people about their overall buying strategy and how they viewed school performance. The results found that a surprising number of people are willing to give up things to get within the boundaries of a good school district. That, for every five buyers, one buyer would be prepared to give up a garage or bedroom for a good school.

They also found that for every three buyers surveyed, one buyer would even settle for a smaller home to get access to a good school. And over half of those surveyed said they would sacrifice nearby shopping options for a better school.

Beyond sacrificing things in their home purchase, buyers were willing to pay more money for a home in a good school district. One out of five of those surveyed said they would pay between six and ten percent more for a home – and one out of ten people surveyed stated that they’d go even higher, paying up to 20 percent more for a home with access to the right schools.

The Bottom Line: Consult with the best Realtor in the area in which you are looking. The next best resource for neighborhood and nearby school knowledge is your local real estate agent. Even if you don’t have kids, between the Realtor and the research you do, buying a home in a good school district affects the value of the home.

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Smooth Closing

Buying a home can be chock full of complications and setbacks, or it can go remarkably smooth and fast if it is planned carefully.  The end goal needs to be addressed right from the start, and that goal is to have a smooth closing. Be sure to choose a Realtor that is experienced and one that you trust to stay focused and be the voice of reason as they facilitate the process at closing and make sure all parties have completed all unfinished business prior to coming to the “closing table”. Here are a few tips that can help you make it go as smoothly as possible.

Repairs: It’s a good idea to have a complete inspection done so that any issues can be addressed before closing. You may want more than just a code inspection, because there may be issues that don’t have to be revealed since they don’t have anything to do with building codes or laws regarding seller disclosure.

The Realtor should check on the status of all repairs that were to be made on the home the day before closing. If there was an agreement that something needed to be fixed by closing, make sure that it is. If there was an arrangement for repairs to be taken care of after closing, make sure all the necessary paperwork shows this as fact.  A final walk-through should be done with the buyers. The sellers should make sure, with their Realtor, that the property is in the condition promised and all of their personal items are removed. 

Title Insurance:  Your title company plays an essential role in closing your real estate transaction. All of the title work should be checked to ensure a clear title and that the property can be transferred without any obstructions.  Should there be any title issues that might include judgments or liens,  they must be settled prior to the hour of closing.  The moment of truth in a real estate transaction happens at the closing table. Title First Agency will work hard to ensure a seamless experience for you and your clients. From contract to closing, we handle all the details to help a transaction run smoothly and close on time. 

Financing: The lender should be contacted the day before the closing to be certain that all the documents they need have been received. Occasionally, the closing is delayed due to one document or one final verification.  The interest rate for the loan should be locked as well as the final mortgage and monthly payments.  The Realtor should make sure the buyer has all the funds available and ready to close.  Having everything in hand the day before gives both the buyer and the seller 24 hours to review everything. If there are any questions, you can have them ready and any issues addressed.

The Bottom Line: A thorough Realtor will make sure the buyers are ready for the closing. First-time buyers may not realize all the people that could possibly be at the closing table, and all the paperwork there will be that needs their signature. The buyer needs a cashier’s check or arrangements made to wire the closing funds to the escrow company.  The seller should bring all the keys, garage door openers, alarm codes, and any other controls to the settlement. The Realtor should make sure and confirm that all utilities have been disconnected by the sellers and set up ready for the buyers upon closing. 

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Red Flags in Real Estate Investing

Investing in real estate isn’t flawless. There are some pros and cons to consider before, but it’s especially important to evaluate the situation and the property you’re about to buy. Is it worth it? Let’s look at how to identify signs of a bad real estate investment.

It is normal for a Realtor to seem excited to sell you a property, it is literally their job to do so. However, if they seem overly avid or even pushy, there might be some details about the property that could make it hard to sell which is making the Realtor extra aggressive to sell it. If this happens, make sure to listen to your instincts and, if necessary, investigate as much as you need to ensure you are making a good investment. And, have the property fully inspected before agreeing to sign anything. The very best Realtors will be transparent and forthright, offering their professional guidance on the best course of action, even if it’s not what you were expecting or hoping to hear.

One of the most important factors that determine if a property is worth investing in is the location. Even if the property is in a perfect state, if it’s poorly located, chances are you will be losing money. Some of the factors that determine if a location is the local economic health, the levels of vandalism and crime, the school district, etc. Before coming to a final decision, make sure you do a thorough investigation of the location. Choose areas, for instance, that have great schools, fun attractions, quality transportation options, high walkability, and great retail spots. Proceed with caution—no matter how the numbers look on paper.

If a property has been on the market for six months or longer, other investors have probably checked it out. There’s a reason it’s not selling. It could be a bad neighborhood, too many issues to fix, whatever the reason…a property that has been for sale for months and hasn’t sold might be too much trouble than it’s worth. Dig deep into why it has been for sale for far too long to find out why exactly. While it’s possible for a property to simply evade the attention of other prospective buyers and investors, this isn’t the most likely explanation of a listing that’s been up for a long time. If it seems like there’s no interest in a given property, it’s a red flag there isn’t sufficient market demand for that type of investment.

The Bottom Line: Nobody wants to deal with the fallout after a bad real estate investment, so you must do everything you can to minimize your risk and do a lot of investigating on each property.

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Renovations That Will Increase Value of a Home

Kitchen: Start small at first. Replace the kitchen faucet, add new drawer knobs, pulls & faucets in a matching style and replace old light fixtures with modern, energy-efficient options. Rather than replacing cabinets, paint the cabinets a new color, or hire a refacing company to refinish the cabinet boxes. If your appliances don’t match, consider ordering new doors and face panels from the manufacturer. This will give your kitchen a more cohesive look without the high costs of replacing the appliances.

Laundry Room: A separate laundry room topped the National Association of Home Builders (NAHB) list of most-wanted home features by buyers.  Carrying loads of laundry to a basement and then back upstairs again is a thing of the past. Now, buyers want their laundry rooms in a convenient area – near the kitchen or bedrooms with plenty of folding space and cabinets.

Exterior: Does your home have curb appeal? Paint the front door – it’s the first thing buyers see after the landscaping. Make it clean and consider new hardware (door-knocker, knob). Replace and add to the exterior lighting. Wash the siding. How is your walkway to the front door? Fix any broken or loose brick or flagstone. Pull the weed regularly. Add pops of color with flowers and plants.

Windows: Big-ticket items buyers want is new energy-efficient windows. Not only are they a great selling point, but they will also save the owners money on energy bills while they occupy the home.

Ceiling Fans: The most-wanted decorative home feature by potential buyers, according to the NAHB. Ceiling fans can be inexpensive and practical – they keep the air moving with the air conditioning or the heat. Plus, now they have reversible controls that allow the air to be drawn up, or blown down.

Hardwood Flooring: A cleaner look, easier to maintain, and more durable than carpet. If hardwood floors are already in the home, get it sanded and refinished to make it like new again. If there is carpet – it could increase your home’s selling price by 2.5%.  according to Realtor.com Paint and flooring are also some of the easiest repairs to make and can be very affordable if done right.

Fresh Walls:  Take the wallpaper down. One of the easiest and most cost-effective ways that can help to increase a home’s value is also one of the simplest.  Freshly painted walls. Neutral colors are best and can make it easier for potential buyers to see themselves in the home.

The Bottom Line: It may be a seller’s market, but you still have to make your home stand out. It would be wise if you want to sell your home as quickly as possible to put your best foot forward for potential buyers, and especially those who come in to take a physical walk-through of the property.

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