Bad Photos: It all begins online today. Buyers are looking for their future homes on the web before they go see it in person. Do some homework and investigate – find the best Realtor to hire that is competent with their internet marketing strategy. Beautiful photos fall on your real estate agent. But! You should know that bad photos can be an impediment to the sale of your home. Thus, as a seller, it’s imperative that you must demand great photographs of your home. Most potential buyers in your market will be exposed to your home the first day it hits the market. Avoid “photos coming soon” and if you have to – wait a day or two for the perfect photographs.
Overpricing: The most common mistake sellers make. The Realtor you hire will suggest a price at which to list your home based on comparable homes that have already sold in the market. Overpricing a home just to see if you can score big is not a strategy for anyone really serious about selling. Overpricing a home will lead to missed opportunities with buyers that looking in the range at which your home should be listed.
The first 30 days your home is on the market is when there are the most eyeballs looking and you have the most leverage as a seller. If your home is overpriced during this timeline to “see what kind of offer you can get” you will lose traffic and attention during the critical 30-day window.
Too Much Clutter: If you have hired the best Realtor, he/she will have absolutely walked through your home with you and directed on what and how to declutter. People feel space more than anything. That’s why ten-foot ceilings make houses feel bigger than eight-foot ceilings, even though the square footage is the same.
Decluttering has the same impact. It increases the perceived size of your home. Whether it’s removing pictures from hallways, kitchen appliances from the counter, or removing the bathroom hairdryer, all of these things consume the perceived space in your home. The phrase “less is more” is really true when it comes to showing your home. It makes a difference in your buyers’ perception of how big your house feels.
Emotional Attachment: You love your house. You have a million memories stored. However, it’s time to emotionally detach let a new family take over your house when you’re selling. Do your best not to be offended by a hopeful buyer’s demands. Be willing to adjust in reasonable ways you might not want to in order to make the sale. Don’t ruin a selling opportunity because you refuse to leave a light fixture behind that the buyer really wants because you’re attached to it.
Making “Thrifty” Repairs: Even small defects can turn buyers off. If they walk through your home and find loose doorknobs, leaky faucets, or wall dings, they’ll wonder if you’ve been neglecting bigger issues in the home as well. Some sellers ignore major repairs in hopes of closing the sale before anyone notices. However, if the home inspector catches detrimental damage, it will likely halt the sale until repairs or an agreement can be made.
Hiring the Wrong Realtor: When listing a home much of the success lies with the real estate agent you choose. Don’t hire the first one you meet. Search their online presence. If friends are giving you names to get in touch with ask, “why?”. Why are they the best? What have they done that was impressive? Many sellers will hire an agent based solely on the list price given by the agent, only to be thoroughly frustrated and disappointed down the road.
Look for an agent that is compatible and communicates effectively who backs up what they say with data and finally who has a strong marketing plan. Experience matters.
The Bottom Line: There will be challenges and obstacles along the way as you list your home for sale. With the right guidance, you can avoid these common home selling mistakes. Your decision on a Realtor will have a major impact on the results you get and how much money you walk away with.